1.
The benefits of
Content Curation for SEO
Stuttgart library. Photo by Kraufman/Hörner

2.
Wait… I thought Google hated duplicated content.
How can Content Curation be good for SEO?

3.
The thing is:
Content Curation is NOT duplicated content
Duplicated
• Copy/paste = repeat
• Deprives original content
owner from traffic
• Unethical to content creators
• Infringes copyright
• Adds no value to readers
• Penalized by Google
Curated
• Link to = quote
• Drives traffic to original content
owners
• Beneficial to content creators
• Fair Use legal doctrine
• Adds value to readers
• Valued by Google
(Also watch this video by Google‟s Matt Cutts)

4.
Duplicate content
“Oh! I really like that article.
Let‟s copy/paste all of it on my blog”.

5.
Curated content
“Oh! I really like that article.
I‟m going to share it with my own
insight to engage my audience”.
Click to read through:
-Drives traffic to original site
-Vets original content as worth reading
-Encourages further sharing
Short snippet of the article.
Added commentary from the curator:
context, opinion, perspective, links to other pieces… = value added
Source attribution

6.
New SEO rules
Freshness Relevance
Quality

7.
Fresh Content helps SEO

8.
But Content takes time and money
Type of content Cost to produce Time to produce
Blog 2-4 man hours 1-3 days
Infographic $2,000-$10,000 3-6 weeks
Video $5,000-$150,000 4-12 weeks
White paper 5-20 man days 3-8 weeks

9.
“Content curation helps your freshness
factor”
88% of professionals found content curation helped them find
the time to publish more content
Source: Impact of Content Curation on Business Goals survey
Jason DeMers,
Founder & CEO of the AudienceBloomagency
Source: 6 Facts About Content Curation and SEO You May Not Know

10.
SEO needs relevant content

11.
Content Curation helps you stay focused
on the topics of your niche

12.
Content Curation helps you organize
content for greater relevancy
By categorizing by topic, adding tags and cross-linking.

13.
Content curation will help you rank for the long-tail
keywords / keyword combinations of your niche

14.
Content curation will help you rank for the long-tail
keywords / keyword combinations of your niche

15.
SEO Quality: social proof

16.
Publishing curated content will help you
get inbound links
By being a great resource others can point to.

17.
Good content curation drives social
shares
Through shares, retweets or blog links from your
audience…
… and from the authors your curated.

18.
Content Curation is a form of authorship
Google Authorship drives higher visibility in SERP and
more clicks from social graph.

19.
Ok… but is this proven to work?

20.
The Bruce Clay experiment:
or how content curation can rank #1 on Google
0
2
4
6
8
10
12
Automated duplication Editorialized curation Editorialized curation + excerpt from
original
Ranking in Google Search results - benchmark
Source: SEO-Friendly Content Curation in a Post-Panda World

21.
We asked 1,550 professionals:
Did Content Curation help with regards to…
Source:Impact of Content Curation on Business Goals survey

22.
Where Curation Traffic comes from:
data from 65M+ curated posts through Scoop.it
Source: Where content curation traffic comes from

23.
How to:
8 Content Curation best practices for SEO

24.
Focus on well-defined topics

25.
Be relevant & consistent
Source: Where content curation traffic comes from

26.
Curate from reliable sources
“As with all outbound links, it‟s
critical that you‟re linking only
to „good neighborhoods‟”
Jason DeMers,
Founder & CEO of the AudienceBloomagency
Source: 6 Facts About Content Curation and SEO You May Not Know

27.
Keep snippets short
Short snippet of the article.

28.
Add insights
Added commentary from the curator:
context, opinion, perspective, links to other pieces… = value added

29.
Attribute
Source attribution

30.
Share to social networks – including Google+

31.
Integrate Google authorship
with your content curation hub

32.
Get started
Give it a try
Or get in touch:
@scoopit
business@scoop.it
Discover Curate Publish

33.
Some people and content who inspired this
presentation
• Jason DeMers, Founder & CEO of the AudienceBloom
agency: http://sco.lt/6sagxl and http://sco.lt/9Ll2SP
• Chris Dyson, TripleSEO: http://sco.lt/5ba7vd
• GinalucaFiorelli, professional SEO at IloveSEO.net:
http://sco.lt/8GDTN3
• Matt Cutts, Google: http://sco.lt/9KuGP3