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The Science ofSEO Dan Zarrella Social Media Scientist
#SEOSci
Grade your entire marketing funnel NOW!Marketing.Grader.com    Marketing Grader by
vs
Takeaway: Search is notdead, but it’s not the onlygame in town.
Takeaway: Before theybuy, they Google.
Takeaway: Social takes aback seat to search whenbuying.
Takeaway: Ranking wellcan make you seem moretrustworthy.
Takeaway: Most peopledon’t trust PPC ads.
Takeaway: People don’tadmit to clicking PPCads.
Takeaway: Search trafficis just one cog in themachine.
Takeaway: Write forhumans, not just spiders.
Takeaway: Your site islisted next to spam. Bedistinguishable.
Design
Research
Specificity
Too good to be true?
Takeaway: Spiders worknights and weekends.
Takeaway: Experimentwith media. There’s morethan one kind of search.
Takeaway: Theconversation isn’t goingto make you rank.
Takeaway: Linkers workearly.
Takeaway: Post morethan you are right now.
Takeaway: Buzzwordsare boring. Give themtimeliness.
Takeaway: Keep titlesbetween 40 and 80characters.
How’s your S.E.O impacting     your marketing?Marketing.Grader.com     Marketing Grader by
Thank you!
The Science of SEO
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The Science of SEO
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The Science of SEO

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View the complete webinar: http://www.hubspot.com/the-science-of-seo/

Published in: Business, Technology
  • nice work
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  • This was really helpful, except I also had no audio...One question, since I couldn't hear the presentation: When you say, 'Post more than you are right now' - could you be any more specific? Or can someone shed a little more light on this issue for me? Thanks - great slides overall!
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  • @mlcooley1 I have the same problem…no audio : (
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  • Is there any audio with this slide deck? I've come at this a number of different ways and all I end up with is a slide deck. Is everyone else getting an audio track when they review the presentation?
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  • Wonderful presentation. I loved how you use facts to back up the information.
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