1.
How To Create
Compelling Cornerstone-Content
that Drives More Traffic to your Website?

2.
Do you know what hooks a first time
visitor to your site?

3.
Especially when you know you have something of
REAL VALUE to offer them?

4.
Image Courtesy: Google Images
Imagine assisting your prospect over the phone, to whom
you will need to explain everything in the most
compelling & informative fashion.

5.
Google expects the SAME THING from your
cornerstone content page.

6.
What is Cornerstone Content?
Cornerstone
Content
Highlights
your core
strengths
Offers rich
resources to
your
audience
Is the
content
that defines
you

7.
Why Do I Need Cornerstone Content?
Boost site traffic
Increase the
number of your
subscribers
Strengthen your
SEO efforts
Smoothen and
enhance site
navigation
efforts
Establish your
ownership of
your corner in
your industry
Because! It can…

8.
Remember:
Cornerstone Content should act as a relevant,
useful and compelling resource for your site’s visitors.
Image Courtesy: Ken Keis‘ LinkedIn blog

9.
Remember:
Cornerstone content should answer all the basic questions
your visitors have about your services.

10.
Key Takeaway
Assume your visitors know nothing about your services. And then
educate them.

11.
How to Create Cornerstone Content?
Build Your Cornerstone Content With:
• Hyperlinks to internal resources
• Flagship content
• Giveaways
• FAQs
• Tutorials
• Beginner’s guides
• Business resources
• A Clear and Obvious Call-to-Action (CTA)

12.
Case Study
Copyblogger.com

13.
Why We Love Copyblogger!
Is a good
example of
cornerstone
content in terms
of need
creation, visuals,
and user
experience.
Copyblogger’s
Cornerstone
Page

14.
Why We Love Copyblogger!
First of all, it establishes a need for content marketing.

15.
Why We Love Copyblogger!
Secondly, the page offers great visuals coupled with
valuable information and an easy way for people to
access it.

16.
Why We Love Copyblogger!
It offers the interested target audience a way to get
started with the entire process.

17.
It’s full of resources such as informative eBooks and
content marketing advice, which keeps a visitor
hooked for a long time.

18.
The Golden Rule
Problems Solved + Queries Answered = Content Marketing
Success!

19.
Thank you!
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