1. CONFIDENTIAL RESUME
Matthew Thomas Earle-Robertson
61 veronica street Kloofendal Roodepoort Gauteng South Africa
Matthew.earle-robertson@builders.co.za
Contact : +27 0725951097
Capability Profile
Leader Clarity of Vision Curious Mind Achievement Oriented
Customer Focussed Passionate Strategic Thinker Action Oriented
Good Communicator Energetic Values based Optimistic
Major Career Achievements
 Successful planning and opening ofBuilders Warehouse New Market Alberton
 Successful planning and opening ofBuilders Express Carnival Mall Brakpan
 Successful planning and opening ofBuilders Express Potchefstroom
 Successful planning and opening ofBuilders Express Raslouw Pretoria
 Successful planning and opening ofBuilders Express Sunward Park JHB South
 Successful planning and opening ofBuilders revamp Glen Eagles Glen vista
 Completion ofNQF 5 6 7 programs while at Walmart/ Massmart
 Successful planning and opening of6 Cashbuild store nationally
 Successful planning and opening of5 Arthur Kaplan Jewellers nationwide
 Successful planning and opening oftwo WORLDS FINEST WATCHES at Sandton JHB and V&A waterfront
Capetown.
 Completion offranchise managementcourse atWITS Business School
 Edgars University
 Part of the integration team when WALMART purchased controlling share ofMassmart
 Successful planning and opening ofseveral John Craig , Marcello shoes stores nation wide
 Edgars University
 Customer Service Culture at Edgars
Qualifications
2014 /16 NQF 7 Advanced diploma in leadership coaching
2016 NQF 5 Crucial conversations.
2015 Retail strategic planning (Babsons)
2013 NQF 7 Senior financial managementprogram
2012 NQF 6 Retail financial management
2001 Franchise managementcourse Wits Business School
1986 Matriculated Potchefstroom High School For Boys
Strategic Planning
 New concept lower LSM profile chain business plan ,financial model and roll outstrategy
 Hybrid conceptof two channels into one Builders trade Depotand Builders warehouse
 Forge or integration group of WALMART purchasing majorityshare ofmassmart
 Strategic 10 year plan for Cashbuild companyroll out
 Strategic plan for Arthur Kaplan Jewellers

2. Elected Positions
2011 Elected companyethics officer Builders Trade depot
2012 Elected Companyequality officer Builder Express
2010 Builders trade depotOperations forum Massmartrepresentative
Building value through Growth
 Operations executive BTD
 Regional operations 3 territories BUILDERS WALMART
 National operations manager Cash build
 National operations manager Arthur Kaplan Jewellers
 Regional Manager John Craig apparel and foot wear
 Divisional manager Miladys ladys apparel
 Store manager Edgars apparl
Professional Background
Date Company Role
2009 – Present WALMART Regional operations manager 3 states
MASSMART Operations Executive Builders Trade Depot
2005-2009 CASHBUILD NATIONAL OPERATIONS MANAGER
2003-2005 MEDICINE CHAIN PROTECTOR GROUP Country operations retail manager Namibia
And South Africa
1999-2003 Arthur Kaplan Jewellers National Operations Manager
1994 -1999 Johan Craig Apparal and Marcello footwear National Operations Manager
1989- 1994 Edgars Stores Trainee manager ,supervisor , floor
manager and store manager
Entrepreneurship
Supported my wife in establishing her own interior decorating companyfrom 2001 to present
Business Processes and Systems
 Change managementand implementation ofSAP into Cashbuild
 Inplementation and change managementofSAP into Builders Trade depot
 Numerous implementations ofstore within store concepts
Transformational Change
 WALMART integration panel and spear group
 Arthur Kaplan managementbuy out strat panal
 John Craig change managementforum

3. Career History
October 2009 – present Walmart /Massmart
Builders warehouse Builders Trade Depot and Builders Express DIY
Regional Operations Manager of Johannesburg SE Orange Freestate and NorthWest Provinces
Responsible and fullyaccountable for the total operation of 3 Provinces Gauteng , Free state and NorthwestBUILDERS
STORES comprising ofsmall to big box format to the total turnover of 1.7 Billion Rands.
Key Responsibilities
 To ensure our customer pledge ofSAVE MONEY LIVE BETTER is met
 To ensure that all key indicators ofthe operation from turnover , margin , operating margin ,expenses,GMROM ,
GMROI, GMROL ,ROS , ROI and Net profit is optimized and objectives achieved
 To successfullystrategize and obtain marketshare in catchmentareas where within we trade.
 To formulate and maintain a value based culture within the operation at all levels thus showing respectfor the
individual and the customer
 To drive and motivate a team spiritthat gives meaning to our DNA formula of success and live these indicators daily
 To have a functional and fluid developmentand training program to ensure succession and career advancementis
achieved
 To actively strategize and procure location and prime positioning for future developmentof brand and foot print
 Planning and opening ofall new stores and closures
 Debtors and external sales development
 Regional team developmentand achievementofgoals
 To daily entrench and engage in healthy relationships with customers ,suppliers ,vendors or potential partners for the
business.
Achievements
 Store of the year award 2010 , 2011 , 2012 and 2015 Builders trade depotand Builders Express
 Young Achiever of the year CEO citation Southgate Bex
 Tier 3 or optimum achievementofgoals in 2014 based on sales and profit
 Higheststore opening targets for Bex Sunward 2014 and Bex Cranival 2015
 Trading densityoptimization
 Successful implementation ofvendor transportdelivery system
 SAP implementation
 Completion ofvarious NQF 567 diplomas with the latestAdvanced Diploma in Leadership Coaching
March 2005 – October 2009 Cashbuild
National operations manger
Responsible and accountable for full operations ofstore foot print throughoutSouth Africa
Key Responsibilities
 All operational indicators ,sales margin managementoperation expense control and netprofit
 Planning and opening ofall new store development
 Marketing
 Debtors book
 Succession and human resource development
 Customer service
 Assetcontrol
 Return on investment

4. Achievements
 Multiple stores ofthe year
 90% ROS of stores of10% and above
 Successful achievementofstore roll out strategy
 Implementation ofLafarge Cementinto the business
September 2003 – July 2005 Medicine chain Protector Group
72 pharmies over two countries responsible for the front retail offering and sales operation.
Key Responsibilities
 To achieve all operational indicators from a retail view
 Sales targets
 Margin management
 Expense control
 Logistics
 Marketing
 Human resource development and training
 Profitability of retail sector of stores
 Upgrade of all existing stores to a customer friendlyenvironmentand experience
 Roll out of new vision stores and planning thereof.
Achievements
 Achievement of setobjectives i9n sales and margin indicators
 Developmentofstaff and productknowledge ofretail realted produst
 Attention to detail of merchandising
 Optimization of space
 Achievement of trading density targets.
Arthur Kaplan Jewellers 1999 -2003
National Operations Manger country
Fully accountable for the entire operation of32 stores country wide .in the high niche marketof jeweller and watches
Key Responsibilities
 Full financial and operational indicators
 Stock management
 Margin management
 Marketing
 Buying
 Store design . planning and new store opening and closures
 Human resource developmentand succession
 Debtors book control
 Brand awareness
Achievements
 Multiple store manager ,store and region of the year awards
 New store openings
 Development,planning ,design and implementation ofnew chain WORLDS FINEST WATCHES
 Successful planning and implementation ofmanagementbuy out of companyfrom holding company
 Franchise managementcourse

5. 1994-1999 John Craig Group and Marcello shoes
Divisional manager
Fully accountable for Koko SHOES , John Craig Gauteng and Marcello shoes Nationwide offering apparel to the
enspiring marketand imported Italian crafted shoes.
Key Responsibilities
 Key operational indicators
 Human resource
 Debtors book
 Expense control
 Margin management
 Marketing
 New store rolloutand closures
 Strategic 5 year plan for expansion
Achievements
 Multiple store of the year manager ofthe year and division of the year awards
 Successful roll outof new stores
 Achievement of financial and operational objectives
 Market share gain
January 1989 – 1994 Edgars Stores Ltd South Africa
Trainee manger , supervisor , floor manager and store manager
Started my career from the army with a drive to succeed butrespected thatI needed to start at the bottom and work hard
to learn and grow.
Key Responsibilities
 Learnings in all departments with in the environmentfrom cosmetics to window dressing from finance to stock control
 With each position similar objectives ofoperations each on a broader scale as I progressed in mycareer
Achievements
 With a young healthy drive I stretched and achieved setgoals and progressed and learntretail on the journey
Personal Interests
2 years militaryservice holding rank of Platoon Sergeant instructor .
A provincial and national (Namibia) rugbyplayer I played until retiring for career purpose I still today am a passionate
supporter
Love to play Golf when the opportunity comes , I dedicate my free time to my family so where possible with work I have a
game
An optimist thatenjoys life!
I am of the school ofpassion and commitmentImay be with a companyfor ten days or ten years but each day I will give
my all and strive for nothing else but success and Isee this as a type of hobby

6. Married to Madeleine that keeps me grounded and in touch for 24 years with a beautiful daughter Mia 12 who I will gladly
give my lastdrop of blood for.
I have Dual citizenship having been born and bred in Australia till the age of 13 then moved to South Africa where I also
achieved citizenship.