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Emad Ali Mohamad Ali
Rehab City- Group 62-Building No.5 -A.31, New Cairo , Egypt
Telephone: 00 201 118 292 211
Email: ealimali@hotmail.com
Professional Profile
More than 18 years experience with different FMCG sectors
Detergents : P&G,Henkel and Rickett Benckiser
Food&Snacks : Americana
Tele communication : Motorola
A proactive, dynamic and results driven professional with an outstanding track record of success in account
management, strategic sales and business development within fast paced, competitive international markets. An
innovative strategist capable of planning and executing campaigns and initiatives designed to penetrate new
markets and facilitate increased revenue generation from existing client accounts. Adepts at analysing customer,
market and competitor trends with an ability to identify new business opportunities. A motivational and inspirational
manager capable of training and developing individuals to enable them to fulfil their potential whilst ensuring that
they make a positive contribution to the business.
Career Summary
2014- To Date Elmayar Company for Trading
Sales Director - Cairo -Egypt
2009-2013 ARABIAN TRADING SUPPLIES ( Rickett Benckiser Devision)
Regional Sales Manager – Central Region - Riyadh - Saudi Arabia
Key Achievements
 Achieving an increase in coverage across all channels: Traditional (WS from 45 to 72 and Vans from 1,340 to
2,500) and Modern Trade (C Channel from 27 to 60)
 Organising highly successful promotional events resulting in increased product and public awareness whilst
also increasing product sales through surveying new markets
 Increasing customer satisfaction scores as a direct result of mentoring and organising training programmes for
sales staff
Responsibilities
 Playing a lead role in planning and implementing annual business development agreements across all
channels including negotiations for KA and top WSs
 Responsible for the performance management of teams and individuals and motivating them towards the
achievement of targets in their commission-based roles
2007-2009 AMERICANA-CAKE SAUDI ARABIA
Regional Sales Manager – Central Region- Riyadh-Saudi Arabia
Key Achievements
 Delivering a year on year increase in revenue and boosting channel growth by 22% in retail, 38% in W/S and
26% in supermarkets
 Spearheading the development of innovative sales policies and procedures enabling improved penetration,
market share, growth and performance
Responsibilities
 Responsible for the conceptual development and implementation of aggressive strategic sales and marketing
initiatives to expand market presence and maximise the existing client base
 Identifying and capitalising on evolving market trends, negotiating business development agreements and
networking with target clients to optimise brand penetration and equity
 Ensuring the alignment of category marketing and sales strategies with overall growth plans whilst managing
channel development from concept to launch

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 Implementing changes to marketing plans based on analysis of customer research, FMCG sector market
conditions, competitor data, infrastructure, demand & supply and future needs
 Providing management and support to sales and operations teams, allocating targets and territories,
periodically reviewing performance against targets and delivering training as required
2005-2007 MOTOROLA ARABIA
Area Sales Manager Southern and Eastern Region - Saudi Arbia
Key Achievements
 Successfully increasing sales from 3,000 units FY 2005 to 12,000 units FY 2006 whilst simultaneously
increasing market share from 0.5% to 9%
 Proactively developing the distribution rate from 22% in FY 2005 to 83% in 2006
 Making a significant personal contribution to the team receiving the Best Team Award in 2007
 Meeting and exceeding top line sales goals and bottom line profit goals by executing brand strategies and
maximising business opportunities
 Achieving steady cash flow through negotiating long-term contracts and credit limits with chains and retail
outlets whilst proactively driving down costs by ensuring sales figures justify overheads
Career Summary cont.
Responsibilities
 Identifying and proactively converting new, profitable opportunities into commercial contracts, penetrating retail
and wholesale virgin markets and rolling out the sales programme
 Assessing the effectiveness of sales methods, resolving major and critical issues and developing
sales/revenue forecasts for presentation to senior management
 Formulating and executing innovative marketing, customer and product awareness campaigns
 Fully accountable for account planning and management, developing and tracking the pipeline to achieve
sales goals
 Undertaking market surveys/analysis, investigating product weaknesses and analysing and resolving
complaints
 Responsible for all aspects of financial analysis and reporting including budgeting, forecasting and target
setting
 Managing the recruitment and selection of new members of staff and identifying and meeting their training and
development needs
1997-2005 HENKEL ARABIA
Regional Sales Manager-Western Region - Jeddah- Saudi Arabia
Key Achievements
 Spearheading sales drives enabling a 17% increase in sales growth with the current customer base whist
achieving substantial growth in retail distribution for Persil and Pril brands
 Managing a special project resulting in a reduction in bad debts to 8% of total outstanding, the lowest level
ever
 Achieving steady cash flow by developing new business channels, recommending improvements to augment
revenues and negotiating long-term contracts
 Monitoring demographic variables by striving to achieve projects business and sales targets and capitalising
on market opportunities
 Driving down costs, and enhancing revenue and profit margins, by streamlining logistics operations, devising
policies and standardising procedures
Responsibilities
 Commencing employment as a Regional Accounts Manager before gaining a series of promotions through to
Regional Sales Manager in 2004
 Prospecting key accounts to extend business revenue whilst ensuring the achievement of business, sales and
collection targets
 Devising and delivering innovative sales strategies and upgrading existing lines, based on market trends, to
anticipate competitor initiatives, minimise risk and maximise profits
 Initiating and concluding successful negotiations with wholesalers, network retailers and regional sub dealers
to agree contractual details whilst strengthening relationships with major accounts/suppliers
 Ensuring the accurate preparation of pricing and payment strategies whilst also devising payment terms and
schemes
 Actively involved in the management of major accounts to promote business relationships
Education and Qualifications
1991: Bachelor’s Degree / Higher Diploma in Accounting, Zagazig University, Egypt

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Affiliations
 Commercial Association, Egypt
Professional Development
 How to Train Sales Forces for Call Steps  Leading & Motivating
 Time Management  Negotiation Skills
 Management & Leadership Skills  Handling Objections
 7 Habits of Highly Effective People
Personal Details
Languages: Fluent English and Arabic
Nationality: Egyptian
Marital Status: Married (3 dependents)
REFERENCES ARE AVAILABLE ON REQUEST