Digital marketing involves creating and sharing online content like videos, blogs, and social media posts to stimulate interest in products and services without explicitly promoting brands. Content marketing is a strategic approach that creates and distributes valuable, relevant content to attract and retain an audience to ultimately drive customer action. Different types of content include articles, videos, images, audio and slide content. Visual content like images, infographics and photos help tell brand stories, while article marketing distributes short articles to acquire new visitors. Video, image, audio and article content can be shared on platforms like YouTube, Facebook, LinkedIn, Pinterest and Instagram as part of marketing campaigns.
1. Digital marketing
Day 30,class
Content marketing
a type of marketing that involves the creation and sharing of online material
(such as videos, blogs, and social media posts) that does not explicitly promote
a brand but is intended to stimulate interest in its products or services.
2.
3. content
•Content marketing is a strategic marketing
approach focused on creating and
distributing valuable, relevant, and consistent
content to attract and retain a clearly defined
audience — and, ultimately, to drive
profitable customer action.
4. Content
• The way of Content marketing
• Article
• Vedio
• Audio
• Image
• Slide content
5. Image content marketing
• Visual content marketing is the utilization of images to engage
your prospects through the buying cycle. This can include
infographics, images, charts and graphs, memes, comics, photos,
videos, and even visual notetaking. What's critical is that they help
tell a story related to your brand.
6. Article
• Article marketing
• Article marketing is a type of advertising in which companies write
and distribute short articles to a range of outlets such
as article banks, forums, and newsletter publishers. ... This old type
of marketing strategy can help marketers acquire new visitors and
increase sales on their websites.
• Way of the article marketing:
• 1.blogging (personal blog,company blog,free blog,guest blog,)
7. Image marketing
• Image contant marketing
•
• MARKETING the job of creating and influencing people's opinions about a
company and its brands so that they want to buy its products or services: Image
marketingshould create a presence for your brand and leverage that presence to
create customer relationships.
• Way of the image marketing:
• 1.facebook
• 2.linkdin
• 3.google plus
• 4.pinterest
• 5.instragram
8. Video marketing
• Video content marketing
•
• What is video marketing ?
• Quite simply video marketing is incorporating videos into
your marketingcampaigns whether to promote your company, product or service.
Customer testimonials along with live event videos are becoming more and more
popular as companies try to leverage rich media content into
their marketing efforts.
• Way of the video marketing:
• 1.youetobe
• 2.vimor
• 3.dailymotion
9. Audio content marketing
• It seems that marketing and communication are becoming
increasingly visual. ... In your on hold messages and IVR
system, audio is the way you can personally communicate with
people. Outside of your phone, incorporating audio allows you to
bring that same personal touch to any marketing campaign.