Social media refers to the means of interactions among people in which they create, share, and/or exchange information and ideas in virtual communities and networks.

3. Social media refers to the means of
interactions among people in which they
create, share, and/or exchange
information and ideas in virtual
communities and networks.
MEANING

4. SOCIAL MEDIA FOR BUSINESS
• Produces traffic to site for generating
business through online social
group.
• Builds important business contact
and to run a reputed business on the
internet.
• Increase conversion, sales tracking,
page views and add exposure.
• Increasing sale and to bring traffic to
the website.
• Helps for link building to get good
ranking in search engines.
• Bring the potential customers to our
niche area.

5. Why Any Business Needs
SOCIAL MEDIA Presence?
• Promotes and markets its own brand.
• Your Facebook, Twitter and LinkedIn all
represent your company in the eyes of Internet
browsers and buyers.
• Assists consumers in their decision making
process.
• As of early 2014, statistics state that 71% of all
internet users are now active on social media
sites.
• If you don't have social networking profiles set
up for your company, you look less legitimate.
• Drives traffic to your site and increase brand
awareness.

6. 9 Reasons Social Media Marketing
Should Top Your To-Do List
1. You get to see your target market, up
close and personal.
2. You can respond to problems immediately.
3. Your competition is Tweeting and
Facebooking like crazy.
4. People are receptive to your messages.
5. It will get you more sales.
6. You will find customers you didn’t know
existed.
7. Customers you didn’t know existed will
find (and buy from) you.
8. It’s free.
9. The social media marketing arena is a
(fairly) level playing field.

8. TYPES OF SOCIAL MEDIA SITES

9. • Recently, Facebook reported that its quarterly profit jumped 90% from the same time last year.
This is some what due to spiraling advertising revenue, but it also highlighted an increase in
its monthly active users, now totaling 1.35 billon people worldwide.
• Facebook’s casual, friendly environment requires an active social media marketing
strategy that begins with creating a Facebook Business Fan Page.
• Facebook pages allow a product to provide videos, photos, and longer descriptions,
and testimonials as other followers can comment on the product pages for others to see.
• Careful attention to layout is required, as the visual component is a key aspect of the
Facebook experience.
• Social media marketing for business pages revolves around furthering your conversation with
audiences by posting industry-related articles, images, videos, etc.
• Facebook is a place people go to relax and chat with friends, so the tone of content should be
light and friendly.

10. • Twitter is a wildly popular micro blogging service.
• Twitter has become an incredibly important tool for social media marketing
professionals.
• Twitter allows companies to promote their products in short messages limited to 140
characters which appear on followers’ home pages.
• Messages can link to the product’s website, Facebook profile, photos, videos, etc.
• Twitter is highly effective to reach a large group of people.
• Can be used as a way to receive feedback from the customers and improve your
business.

11. • LinkedIn, a professional business-related networking site, allows companies to create
professional profiles for themselves as well as their business to network and meet others.
• Through the use of widgets, members can promote their various social networking
activities, such as Twitter stream or blog entries of their product pages, onto their LinkedIn
profile page.
• Members can use “Company Pages” similar to Facebook pages to create an area that will
allow business owners to promote their products or services and be able to interact with
their customers.
• Due to spread of spam mail sent to job seeker, leading companies prefer to use LinkedIn
for employee's recruitment instead using different job portals

12. • Google+, in addition to providing pages and some features of Facebook, is also able
to integrate with the Google search engine.
• Other Google products are also integrated, such as Google AdWords and Google
Maps.
• With the development of Google Personalized Search and other location-based
search services, Google+ allows for targeted advertising methods, navigation
services, and other forms of location-based marketing and promotion.
• Google+ circles allow you to segment your followers into smaller groups, enabling
you to share information with some followers while barring others. For example, you
might try creating a “super-fan” circle, and share special discounts and exclusive
offers only with that group
• Google+ is one of the fastest growing social media networks and can benefit almost
any business

13. • When it comes to brands and businesses, Instagram's goal is to help companies to
reach their respective audiences through captivating imagery in a rich, visual
environment
• Instagram has proven itself a powerful platform for marketers to reach their customers
and prospects through sharing pictures and brief messages.
• Moreover, Instagram provides a platform where user and company can communicate
publicly and directly, making itself an ideal platform for companies to connect with their
current and potential customers.
• Many brands are now heavily using this mobile app to boost their visual marketing
strategy.
• As Instagram is supported by Apple and android system, it can be easily accessed by
smart phone users. Moreover, it can be accessed by Internet as well.
• Thus, the marketers see it as a potential platform to expand their brands exposure to
the public, especially the younger target group.

14. Cont.…
• Furthermore, marketers are also using the platform to drive social shopping and
inspire people to collect and share pictures of their favorite products.
• According to a study by Simply Measured, 71 percent of the world’s largest brands are
now using Instagram as a marketing channel.
• Many big names have already jumped on board: Starbucks, MTV, Nike, Marc
Jacobs, Red Bull are a few examples of multinationals that adopted the mobile photo
app early.
• The company can present a more personal picture of their brand, and by doing so the
company conveys a better and true picture of itself.
• The idea of Instagram pictures lies on on-the-go, a sense that the event is happening
right now, and that adds another layer to the personal and accurate picture of the
company.
• Another option Instagram provides the opportunity for companies to reflect a true
picture of the brand through the perspective of the customers, for instance, using the
user-generated contents thought the hash tags encouragement.

15. • YouTube is another popular avenue; advertisements are done in a way to suit the
target audience.
• the ads on this platform are usually in sync with the content of the video requested,
this is another advantage YouTube brings for advertisers.
• Certain ads are presented with certain videos since the content is relevant.
• Promotional opportunities such as sponsoring a video is also possible on YouTube,
“for example, a user who searches for a YouTube video on dog training may be
presented with a sponsored video from a dog toy company in results along with other
videos.”
• YouTube also enable publishers to earn money through its YouTube Partner Program.