This document discusses content marketing techniques used in the travel industry. It outlines several key content marketing strategies, including blogs, pictures, videos, social media posts, case studies, brand storytelling, chatbots, infographics, e-newsletters, and microsites. Blogs, pictures, videos, and social media are highlighted as some of the most important and widely-used content marketing techniques. The document provides examples of how major travel companies implement these strategies on their websites and social media pages.

1. CONTENT MARKETING
It is the marketing method which allows creating
and sharing of online material such as blogs,
videos, pictures and social media posts which
does not explicitly promotes the brand but is
intended to stimulate interests in its product or
services.
Each and every company uses content marketing
in the way that benefits their organization or
company.

2. CONTENT MARKETING IN TRAVEL
INDUSTRY
• BLOGS:
Blogs plays a huge role in every industries content marketing and
same is the case with the travel industry . Blogs inform the
people of the achievements and the standards of the company.
There would be really few companies who are not having their
own blogs.
Special people get hired just for hiring the blogs which indicates
how important a blog post is.
It also plays a vital role in performing a good SEO

3. Image from www.statravel.co.uk Image from www.virginholidays.co.uk
These are the two travel companies which regularly update their blog to
promote Themselves and to inform people of their achievements which
make them a really Big and good companies in the customers eyes.
So now due to this they have madeTheir market really strong

4. • PICTURES:
Pictures are the most important element in content marketing. The first thing
that attracts a normal person is the image that the website displays.
Picture selection plays an important role in a good marketing.
Pictures must be applied on various places in a website but not everywhere
because excess of everything is also bad so these pictures should be used
properly.
A survey suggest websites without pictures would be to dull and would
decrease the website traffic stay on that website.

5. Image from thomascook.com Image from www.aandgcorporatetravel.co.uk
Attractive and eye catching images on website would always bring
More people to the website and give more customers. Big companies like
Thomas cook and A and G corporate travels also use a good amount of
Attractive images on their website

6. • VIDEOS:
Consumers today are viewing more video content than ever
before. One third of all online activities are spent on video
content, this fact makes video one of the best types of content
marketing for reaching and engaging your target audience no
matter what industry you are in .
Videos is a great content marketing tactic for even small business
because it provides appealing returns on investment.

7. Video marketing of various companies
• Link to thomas cook video:
https://www.youtube.com/watch?v=-thIEQnaEEE
• link to STA travels video:
https://www.youtube.com/watch?v=LcbdHwFZJgA
• Link to virgin holidays video:
https://www.youtube.com/watch?time_continue=16&v=YzChrN4GRew
All the companies promote video as content marketing

8. • SOCIAL MEDIA POSTS:
Social media is also one of the most successful and
important aspect of the content marketing . Today in the
world where most of people are using social media and
are too much into it , I think social media is also one of
the best content marketing practice and can give more
returns than any other content marketing technique.
All the companies and brands have their social media
pages active where they keep on updating their offers
and new things that they have introduced

9. These are the Instagram pages of two travel companies thomas cook
And STA travel
Both these companies keep their social media updated with images videos
And great offers which attract the new and the existing customers

10. • CASE STUDIES:
Another important type of content marketing is case study. Case studies are
basically customer stories that illustrate how your business has helped a
specific client or customer become successful.
Businesses can use case studies to highlight special applications or uses for
their services and products.
Case studies help consumer understand how your brand can add value in
their lives or business and by looking to other case studies consumer also gain
confidence on your company and business
There are many more content marketing strategies like infographics, checklist
and may more but I think the mentioned above are the most accurate and
most benificial modes of content marketing

11. • BRAND STORYTELLING:
Learning how to leverage brand storytelling is a skill not all marketers
have mastered. Many think it just means they are entitled to talk about
themselves more or that they need to get other people to talk about them
more. Wrong.
Brand storytelling goes much deeper into who you are, and why you're doing
what you're doing. Brand storytelling is more about the experience you
create, and how you engage your customers, as opposed to bragging about
yourself. Big difference.
What's the story behind your brand and success? What are the hard roads
you've traveled to get to where you are? How did those bumpy roads then
create amazing experiences for your clients, and why?
This is a new and effective type of content marketing technique which not
every company is using and will be the key difference in the future.

12. • CHATBOTS:
With the popularity and ease of use of Facebook Messenger, for instance –
along with the platform’s 1.2 billion monthly users – airlines, hotels,
aggregator sites, and other travel brands are all jumping on board to chat
their way to higher conversion rates.
With her pink hair, black-rimmed glasses, and funky librarian vibe,
Lufthansa’s Mildred bot tries to stand out and help Facebook users find the
best prices available for any given route. Using natural language processing,
she’s able to speak and understand German and English while fetching
immediate flight information

13. • INFOGRAPHICS:
These are graphic visual representations of information, data or knowledge
intended to present information quickly and clearly. They can improve
cognition by utilizing graphics to enhance the human visual system's ability to
see patterns and trends.
Image from statravels.com
Infographics are really useful and a great content marketing technique where user gets
The information he needs by simple visual and graphical image and connects him more to
The site

14. • E-newsletter:
Email newsletters are an email communication sent out to inform your
audience of the latest news, tips, or updates about your product or company.
They are often used for a variety of purposes–and they come in many
different forms. Some are weekly digests of content, some are quarterly
organization updates, and others promote new products. The point of email
newsletters are to keep subscribers connected, engaged, and informed about
what’s new with the organization or business (and often to drive sales.)
Information from www.campaignmonitor.com
Image from statravels.com
This above image is of STA travels newsletter, this is also an important part of content
marketing as once a user subscribe to your E-letter you can keep him engaged in your
circle by giving new offers and scheme and drive traffic to the site

15. • MICROSITES:
A microsite is an individual web page or a small cluster of pages which are
meant to function as a discrete entity within an existing website. microsites
are usually for a specific target or demographic to help achieve its purpose.
This definitely is an advantage in search engine optimization. microsite can
also feature an assortment of keyword-rich domain names that are highly
valued by Google, Yahoo, and other top search engines. Other regular
websites can never have more than one to two keywords in their domain
name.
Compared to a larger website, a microsite provides a more focused and
clearer presentation of your specific brand of product. Since it highlights and
features only a specific product or service, microsite gives potential
customers a clearer and faster shopping experience. It can definitely help
products and services to have their more significant and relevant details
posted on its own page.

16. Reference list
• Lyfemarketing.com
• Google.com
• Youtube.com
• Thomascook.co.uk
• Statravels.co.uk
• AandGtravelcorporate.co.uk

17. LINK TO PRESENTATION ON
SLIDESHARE
•
https://www.slideshare.net/shivamkhanna36/co
ntent-marketing-155978487

18. SECTION 2
LINK TO VIDEO :
• https://vimeo.com/348483112

19. SECTION 3
SCRIPT
CONTENT MARKETING
Content marketing is one of the most effective ways in which a company or organization can promote and expand their products and
business.
Basically content marketing is the marketing method which allows creating and sharing of online material such as blogs, videos, pictures
and social media posts which does not explicitly promotes the brand but is intended to stimulate interests in its product or services.
For the company to grow content marketing plays the most important role.
There are various content marketing techniques used by different companies and organizations to promote their service or product but
there are few techniques which are very common and are used by almost every company and if any company does not use should
definitely go on to these techniques
The content marketing techniques that are most successful are:
• blogs
• pictures
• videos
• social media
• case studies
these are the biggest and most successful techniques of content marketing
these techniques are important and successful than other techniques and one of the most important reason is that customers access
these the most than any other thing .
blogs are widely read by many people to know about the particular brand or service.
Images put a huge impact on the customers mind if used properly at proper place
Majority of percentage of the crowd access video content so it is one of the main component or technique
Social media has trapped everyone in its web so I think using this web to promote oneself is the best thing
And case studies invoke the confidence of the customers towards the brand or company
And the statistics on the web also shows the importance of these techniques in todays world so I personally think these techniques are
the main techniques and are superior than any other technique and should be used by every business to promote itself

20. SECTION 4
LINK TO BLOGPOST
• https://digitalmarketingrise.blogspot.com/201
9/07/content-marketing.html