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By Mohamed Mostafa
What is The Social media ?
By Mohamed Mostafa
What is The Social media ?
• "Social media" is a way for people to communicate and interact
online.
Why Social media ?
• Because so much of the customer experience now lives on the web,
social media enables brands to take part in a customer's online
experience outside of the typical channels.
Social Media and Marketing
Moving from "like" to "love" to "defend"
• It’s about creating marketing that people love
Inbound Marketing Best Practices
• Use buyer personas.
• Use the Buyer’s Journey.
• Create remarkable content.
• Leverage your content.
Buyer Personas
• Buyer personas must be based off of actual research, not
assumptions.
Shopping Preferences Do you use the internet to research
vendors or products?
Role What is your job role? Your title?
Buyer’s Journey
Awarness Consideration Decision
Remarkable Content
Content Context
Inbound
Marketing
Leverage your content
Thank you!
Mohamed Mostafa

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