Bad Girl Ventures - What Is Content MarketingMonina Wagner
This document discusses content marketing and provides guidance on how to get started. It defines content marketing as creating and distributing valuable content to attract a clearly defined audience and drive profitable customer action. It emphasizes determining your goals, identifying your target audience, and differentiating your content. The document advises deciding where to distribute your content, such as through blogs, newsletters, social media or other tactics, and encourages beginning the content marketing process now.
This document discusses how inbound marketing can help businesses generate more leads and sales in today's digital landscape. It notes that people now block traditional marketing and get information online instead through search engines, social media, blogs, etc. The key is for companies to match their marketing approach with how prospects now learn about and shop for products. Specifically, the document recommends that businesses change from one-way sales messaging to becoming an interactive resource center; generate traffic and leads through content marketing, social media, online ads and other inbound tactics; and focus on conversions by answering questions that build trust in the brand.
The document discusses how social media can be used as a brand advocacy, loyalty, and market creation tool rather than just a sales tool. It provides examples of how companies like Zappos, Wetseal, Burberry, and Levi's have used social media strategically to increase engagement, sales and brand awareness. Specifically, it outlines techniques like creating scarcity, reciprocity, crowdsourcing, and building communities to influence customers to advocate for brands.
Social selling involves salespeople using social media and digital tools to interact directly with prospects. The four pillars of social selling are creating a personal brand, focusing on the right prospects, engaging with insights by sharing knowledge, and building trusted relationships. Social selling is important because buyers now research solutions online and educate themselves before engaging with salespeople later in the purchase process. Salespeople must become mini-marketers by educating prospects through helpful content instead of directly selling.
Context Travel provides small, personalized tours but wants to scale up to serve larger partners. They must filter clients to find the right fit and match tours to each partner's needs. Context Travel aims to systematize personalization through customer profiling, feedback loops, and empowering staff. They will continuously learn and innovate their products while expanding globally to grow partnerships and opportunities. The key is balancing standardized processes with customized experiences to scale their boutique model successfully.
Bad Girl Ventures - What Is Content MarketingMonina Wagner
This document discusses content marketing and provides guidance on how to get started. It defines content marketing as creating and distributing valuable content to attract a clearly defined audience and drive profitable customer action. It emphasizes determining your goals, identifying your target audience, and differentiating your content. The document advises deciding where to distribute your content, such as through blogs, newsletters, social media or other tactics, and encourages beginning the content marketing process now.
This document discusses how inbound marketing can help businesses generate more leads and sales in today's digital landscape. It notes that people now block traditional marketing and get information online instead through search engines, social media, blogs, etc. The key is for companies to match their marketing approach with how prospects now learn about and shop for products. Specifically, the document recommends that businesses change from one-way sales messaging to becoming an interactive resource center; generate traffic and leads through content marketing, social media, online ads and other inbound tactics; and focus on conversions by answering questions that build trust in the brand.
The document discusses how social media can be used as a brand advocacy, loyalty, and market creation tool rather than just a sales tool. It provides examples of how companies like Zappos, Wetseal, Burberry, and Levi's have used social media strategically to increase engagement, sales and brand awareness. Specifically, it outlines techniques like creating scarcity, reciprocity, crowdsourcing, and building communities to influence customers to advocate for brands.
Social selling involves salespeople using social media and digital tools to interact directly with prospects. The four pillars of social selling are creating a personal brand, focusing on the right prospects, engaging with insights by sharing knowledge, and building trusted relationships. Social selling is important because buyers now research solutions online and educate themselves before engaging with salespeople later in the purchase process. Salespeople must become mini-marketers by educating prospects through helpful content instead of directly selling.
Context Travel provides small, personalized tours but wants to scale up to serve larger partners. They must filter clients to find the right fit and match tours to each partner's needs. Context Travel aims to systematize personalization through customer profiling, feedback loops, and empowering staff. They will continuously learn and innovate their products while expanding globally to grow partnerships and opportunities. The key is balancing standardized processes with customized experiences to scale their boutique model successfully.
A successful inbound marketing strategy is all about creating relationships with followers and establishing automated procedures. Learn more on this presentation
Talk for WordCamp Philly - Inbound strategies require thinking about through the right plugins, information architecture, and theme for your audience. The talk will walk through the importance of customer-centric focus with both design and content in building a digital community.
This document provides statistics on Facebook usage worldwide and tips for effectively using Facebook for business purposes. It notes that Facebook has over 600 million active users with 250 million logging in daily. It then offers advice in 4 areas - clarity, consistency, creativity, and commitment. Specifically, it recommends having clear objectives and strategies for Facebook use, consistently maintaining brand image and posting presence, creatively engaging audiences with different content types and promotions, and committing to measuring and improving Facebook efforts over time. The overall message is that Facebook can be a useful marketing tool when used strategically as part of a diverse outreach approach.
Digital marketing involves online activities like social media, mobile marketing, and digital assets. The document outlines frameworks for digital marketing using the 4Es - excitement, education, experience, and engagement. It provides ways to excite customers through apps, games and offers. Education involves clear calls to action and sharing new/existing information. Enhancing customer experience through trials, testimonials and demonstrations. Engagement is created through social media, apps, hashtags and events while avoiding potential harms. The 7Cs of online marketing are also discussed as core values/goals, contextual elements, content, community, communication, commerce and connection.
Brand, Branding and Marketing for Protection Services ProfessionalsLarry Snow
This document discusses branding, marketing, and using social media to establish a brand. It defines a brand as a company's core values and personality. Branding involves activities to get the brand known in the marketplace, like social media marketing, blogging, and communication. Consistency across channels and representing the brand through interactions are important. Marketing involves setting goals, having a strategy, and measuring success through analytics and engagement. The document recommends using social media as a tool to extend the brand by connecting with followers, sharing relevant content, and managing the brand presence across channels.
Social Media to grow your business - for Mortgage BrokersSandra Pigram
This document discusses social media strategies for businesses. It recommends connecting with your target audience on platforms like LinkedIn, Facebook, and Instagram. It emphasizes understanding your audience, creating engaging content, and providing value to customers. The document also provides tips for using Facebook advertising, such as hyper-targeting ads based on customer conversations and interests to lower acquisition costs. Overall, it advocates using social media to regularly engage customers and position your business as an expert in order to stay top of mind over many years.
Hub and spoke marketing is an alternative to traditional interruptive marketing. It involves creating engaging content for target audiences and distributing it through social media channels, where users will voluntarily share it with their own networks. This expands the business's reach in an organic way. The content brings visitors back to the business's website through links and builds an engaged audience that can be nurtured into customers over time. A case study of author Robin Sharma is provided, who uses this approach on Facebook to gain popularity and increase book sales.
Digital marketing involves creating and sharing online content like videos, blogs, and social media posts to stimulate interest in products and services without explicitly promoting brands. Content marketing is a strategic approach that creates and distributes valuable, relevant content to attract and retain an audience to ultimately drive customer action. Different types of content include articles, videos, images, audio and slide content. Visual content like images, infographics and photos help tell brand stories, while article marketing distributes short articles to acquire new visitors. Video, image, audio and article content can be shared on platforms like YouTube, Facebook, LinkedIn, Pinterest and Instagram as part of marketing campaigns.
Day 4 of our Social Media Crash Course for Business - Facebook 102!
We covered the differences between Groups & Fan pages, a good method for properly using your fan page, as well as some examples of what other brands are doing effectively.
We also talked about Facebook advertising: some of the rules for success, as well as the 11 different factors that you can use to target your ads.
Content marketing involves creating and sharing online materials like videos, blogs, and social media posts to stimulate interest in products and services without explicitly promoting brands. It is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain an audience to ultimately drive profitable customer action. Various types of content marketing are discussed, including visual content like images and infographics, written articles, videos, and audio content. Different platforms for sharing each type of content are also outlined.
Kevin Bates and Thue Madsen presented a webinar on power boosting Facebook posts. They discussed how organic Facebook reach has been declining so businesses need to boost their posts to reach more people. They covered how to set up targeting for different audience types including interests, website behaviors, and lookalikes. They also explained how to structure Facebook ad campaigns and set up campaigns, ad sets, audiences, ads, and conversion pixels. They provided an example customer journey and recommendations on getting started with power boosting posts.
Promoting your business on social media is competitive advantage, if you just cover the basics. In this class you'll learn marketing basics, social channels tips and campaign methods to get your products and services to your ideal customers.
This document discusses best practices for using social media for business. It covers analyzing the social media landscape, why businesses should use social media for brand building and customer engagement. It then discusses organic and paid social media strategies for platforms like Facebook, including content best practices, ad types, and measurement. The document also discusses integrating social media platforms like Facebook into apps and provides case studies of successful social media strategies.
This document discusses social media and its value as a business tool. It notes that while social media was originally for personal conversations, businesses can now use platforms like Facebook and Twitter to interact with customers, promote their brand, and drive traffic to their website. The document provides tips on using different social media channels effectively including Facebook, Twitter, LinkedIn and Pinterest. It emphasizes measuring the success of social media efforts and managing time spent on various platforms.
Digital Marketing Strategies for MBA in SportsSukanya Naikar
This presentation is belong to the very specific marketing strategy to the sports education companies like IISM and NSA are the emerging towards the MBA in sports sector.
This document discusses social media marketing. It outlines the key steps in a social media marketing strategy as planning content, publishing posts, engaging with users, and analyzing engagement. It also lists popular social media marketing tools and the top benefits of social media marketing such as brand recognition, increased sales, cost-effectiveness, and higher conversion rates. Finally, it states that social media is becoming an important part of digital marketing that provides great benefits by connecting with customers worldwide.
Social Media changes everyday. How do you know you're doing the right things? This slideshow will provide you with a quick guide to general principals and utilizing particular social channels. As you plan your social strategy, the most important thing to keep in mind is your audience. To reach a high engagement level, you must treat your audience like a friend. Creativity and Content win. Listening and providing creative content that they want to see is key to becoming a successful resource. Entertain, Inform, and give the community a place to play.
Digital marketing from a human perspective: For schools and campsOur Kids Media
Consumer behaviour has forever changed and the digital world continues to be an evolving landscape. Families will research you online, and you need to be where they are. The role of the sales person is now to support everything you do online.
This presentation provides a strategy for determine where to go and be in the digital space that will be most effective for your schools or camps marketing goals.
Check out our favorite Modern Marketing materials. Utilize our tips and suggestions to start implementing effective marketing campaigns. At Modernized Mobile, we are committed to enhancing your customer engagement and growing your business. Does your company have a mobile marketing strategy? If not, here's some insight into creating one.
This document provides an introduction to social media. It discusses what social media is, how conversations take place on social media platforms, and why brands should engage on social media. It also outlines tactics for building an effective social media program, how to use different social media platforms like Facebook, YouTube, and LinkedIn, and things to keep in mind when developing a social media strategy.
A successful inbound marketing strategy is all about creating relationships with followers and establishing automated procedures. Learn more on this presentation
Talk for WordCamp Philly - Inbound strategies require thinking about through the right plugins, information architecture, and theme for your audience. The talk will walk through the importance of customer-centric focus with both design and content in building a digital community.
This document provides statistics on Facebook usage worldwide and tips for effectively using Facebook for business purposes. It notes that Facebook has over 600 million active users with 250 million logging in daily. It then offers advice in 4 areas - clarity, consistency, creativity, and commitment. Specifically, it recommends having clear objectives and strategies for Facebook use, consistently maintaining brand image and posting presence, creatively engaging audiences with different content types and promotions, and committing to measuring and improving Facebook efforts over time. The overall message is that Facebook can be a useful marketing tool when used strategically as part of a diverse outreach approach.
Digital marketing involves online activities like social media, mobile marketing, and digital assets. The document outlines frameworks for digital marketing using the 4Es - excitement, education, experience, and engagement. It provides ways to excite customers through apps, games and offers. Education involves clear calls to action and sharing new/existing information. Enhancing customer experience through trials, testimonials and demonstrations. Engagement is created through social media, apps, hashtags and events while avoiding potential harms. The 7Cs of online marketing are also discussed as core values/goals, contextual elements, content, community, communication, commerce and connection.
Brand, Branding and Marketing for Protection Services ProfessionalsLarry Snow
This document discusses branding, marketing, and using social media to establish a brand. It defines a brand as a company's core values and personality. Branding involves activities to get the brand known in the marketplace, like social media marketing, blogging, and communication. Consistency across channels and representing the brand through interactions are important. Marketing involves setting goals, having a strategy, and measuring success through analytics and engagement. The document recommends using social media as a tool to extend the brand by connecting with followers, sharing relevant content, and managing the brand presence across channels.
Social Media to grow your business - for Mortgage BrokersSandra Pigram
This document discusses social media strategies for businesses. It recommends connecting with your target audience on platforms like LinkedIn, Facebook, and Instagram. It emphasizes understanding your audience, creating engaging content, and providing value to customers. The document also provides tips for using Facebook advertising, such as hyper-targeting ads based on customer conversations and interests to lower acquisition costs. Overall, it advocates using social media to regularly engage customers and position your business as an expert in order to stay top of mind over many years.
Hub and spoke marketing is an alternative to traditional interruptive marketing. It involves creating engaging content for target audiences and distributing it through social media channels, where users will voluntarily share it with their own networks. This expands the business's reach in an organic way. The content brings visitors back to the business's website through links and builds an engaged audience that can be nurtured into customers over time. A case study of author Robin Sharma is provided, who uses this approach on Facebook to gain popularity and increase book sales.
Digital marketing involves creating and sharing online content like videos, blogs, and social media posts to stimulate interest in products and services without explicitly promoting brands. Content marketing is a strategic approach that creates and distributes valuable, relevant content to attract and retain an audience to ultimately drive customer action. Different types of content include articles, videos, images, audio and slide content. Visual content like images, infographics and photos help tell brand stories, while article marketing distributes short articles to acquire new visitors. Video, image, audio and article content can be shared on platforms like YouTube, Facebook, LinkedIn, Pinterest and Instagram as part of marketing campaigns.
Day 4 of our Social Media Crash Course for Business - Facebook 102!
We covered the differences between Groups & Fan pages, a good method for properly using your fan page, as well as some examples of what other brands are doing effectively.
We also talked about Facebook advertising: some of the rules for success, as well as the 11 different factors that you can use to target your ads.
Content marketing involves creating and sharing online materials like videos, blogs, and social media posts to stimulate interest in products and services without explicitly promoting brands. It is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain an audience to ultimately drive profitable customer action. Various types of content marketing are discussed, including visual content like images and infographics, written articles, videos, and audio content. Different platforms for sharing each type of content are also outlined.
Kevin Bates and Thue Madsen presented a webinar on power boosting Facebook posts. They discussed how organic Facebook reach has been declining so businesses need to boost their posts to reach more people. They covered how to set up targeting for different audience types including interests, website behaviors, and lookalikes. They also explained how to structure Facebook ad campaigns and set up campaigns, ad sets, audiences, ads, and conversion pixels. They provided an example customer journey and recommendations on getting started with power boosting posts.
Promoting your business on social media is competitive advantage, if you just cover the basics. In this class you'll learn marketing basics, social channels tips and campaign methods to get your products and services to your ideal customers.
This document discusses best practices for using social media for business. It covers analyzing the social media landscape, why businesses should use social media for brand building and customer engagement. It then discusses organic and paid social media strategies for platforms like Facebook, including content best practices, ad types, and measurement. The document also discusses integrating social media platforms like Facebook into apps and provides case studies of successful social media strategies.
This document discusses social media and its value as a business tool. It notes that while social media was originally for personal conversations, businesses can now use platforms like Facebook and Twitter to interact with customers, promote their brand, and drive traffic to their website. The document provides tips on using different social media channels effectively including Facebook, Twitter, LinkedIn and Pinterest. It emphasizes measuring the success of social media efforts and managing time spent on various platforms.
Digital Marketing Strategies for MBA in SportsSukanya Naikar
This presentation is belong to the very specific marketing strategy to the sports education companies like IISM and NSA are the emerging towards the MBA in sports sector.
This document discusses social media marketing. It outlines the key steps in a social media marketing strategy as planning content, publishing posts, engaging with users, and analyzing engagement. It also lists popular social media marketing tools and the top benefits of social media marketing such as brand recognition, increased sales, cost-effectiveness, and higher conversion rates. Finally, it states that social media is becoming an important part of digital marketing that provides great benefits by connecting with customers worldwide.
Social Media changes everyday. How do you know you're doing the right things? This slideshow will provide you with a quick guide to general principals and utilizing particular social channels. As you plan your social strategy, the most important thing to keep in mind is your audience. To reach a high engagement level, you must treat your audience like a friend. Creativity and Content win. Listening and providing creative content that they want to see is key to becoming a successful resource. Entertain, Inform, and give the community a place to play.
Digital marketing from a human perspective: For schools and campsOur Kids Media
Consumer behaviour has forever changed and the digital world continues to be an evolving landscape. Families will research you online, and you need to be where they are. The role of the sales person is now to support everything you do online.
This presentation provides a strategy for determine where to go and be in the digital space that will be most effective for your schools or camps marketing goals.
Check out our favorite Modern Marketing materials. Utilize our tips and suggestions to start implementing effective marketing campaigns. At Modernized Mobile, we are committed to enhancing your customer engagement and growing your business. Does your company have a mobile marketing strategy? If not, here's some insight into creating one.
This document provides an introduction to social media. It discusses what social media is, how conversations take place on social media platforms, and why brands should engage on social media. It also outlines tactics for building an effective social media program, how to use different social media platforms like Facebook, YouTube, and LinkedIn, and things to keep in mind when developing a social media strategy.
How Startups Get Customers: Using Content Marketing & Social Media to Tell Yo...Kim Donlan
Defining your early brand story is difficult for any startup. Content marketing and social media channels are important to establish credibility. This is a presentation showing how to create a unique value proposition, define your brand story by using your customer perspective. It will help with lead generation and awareness.
The document discusses social media marketing and provides tips for using various social media channels effectively. It defines social media as involving genuine conversations between people about mutual interests to arrive at collective points or make informed choices. It then provides guidelines for using blogs, microblogging on Twitter, social networking sites, media sharing sites, and targeted Facebook ads in a social media marketing strategy.
Social media involves online conversations between people about topics of mutual interest. It allows for sharing information and collective discussion to make informed choices. Some key social media channels discussed include blogging, microblogging on Twitter, social networking sites, and media sharing sites. The document provides tips for using each channel, such as establishing a consistent blog posting habit, engaging in two-way Twitter conversations, and leveraging existing media by sharing it on different sites. It also discusses measuring social media success through metrics like time on site, engagement, influence, and conversions. The overall strategy involves active listening, clear policies, organizational alignment, objectives, customer research, measurement, and integration into the business.
Leicester Digital - Facebook for B2B OrganisationsNeil Hannam
Anicca Digital's Head of Social Media and Content, Samantha Hearn, delivered a superb talk on how B2B business can get the most out of Facebook marketing.
Learn what works for others & get ideas for your business.
Do you know that the internet can help your business grow but you don’t know where to start? Do you feel that you need to spend too much time or money to get results?
See this seminar to find out:
• The myths and realities of internet marketing
• How successful business use the internet to get more customers
•What you can do right now to attract and retain more paying customers
•How to avoid wasting time and money doing things that don’t work
For more visit: http://codesm.com
This document provides an overview of social media and how businesses can use various social media platforms for marketing purposes. It defines social media and discusses why businesses should use social media marketing. It then covers setting up pages on top Nigerian platforms like Facebook, Twitter, Google Plus and tips for driving engagement and sales. Key metrics for measuring progress on each platform are also outlined. The document aims to help businesses harness social media tools to build their brand, engagement, sales and loyalty.
TLC Marketing Course For Non-Marketing Specialists (day 2)Jessica Brown
This document provides an overview of marketing concepts for non-marketing specialists. It discusses traditional marketing topics like copywriting, public relations, design, and introduces online marketing channels. Key points covered include defining online marketing vs digital marketing, trends in online marketing, how to evaluate if a website is effective, search engine optimization best practices, and an introduction to content marketing and social media.
The document discusses the intersection of content and social media marketing. It provides definitions of content marketing and describes how social media has changed the evolution of content marketing over time. The key points are that content should provide value to the target audience rather than be overtly promotional, and that the goal of content on social media should be lead generation while the key metric is increasing web traffic. It emphasizes using platforms like LinkedIn and Twitter to distribute valuable, engaging content and curate content from others in order to best reach B2B audiences.
An overview of the process from strategic marketing segmentation to identifying target market and then creating an audience persona for content marketing and social media marketing. Includes practical how-to create an audience persona tool.
Answer essential questions as you design and build your website--target your audiences, understand what they're looking for, ensure you're seen and recognized at a gland. Then choose the right social media platform for your business and audiences.
Digital Media Now for Yogis: 11-4-2012 Melodie Tao
Melodie Tao presented on personal branding on social media. She discussed optimizing personal profiles on Facebook, LinkedIn, and Twitter to be cohesive with business brands. Tao provided tips for using platforms like Instagram, blogs, and hashtags to engage audiences and humanize brands. The presentation aimed to teach leveraging social media to build personal connections and fill classes or services.
This document provides information about content marketing and using social media for business promotion. It discusses developing a content strategy by understanding potential customers, competitors, and goals. It emphasizes the importance of listening to customers and monitoring trends. A variety of content types and formats are presented, including visual content like images, video and infographics. Tools for creating, sharing and analyzing content across different social media platforms are also introduced.
SMO (social media optimization) is the process of promoting a website through social media platforms like Facebook, Twitter, LinkedIn, and Pinterest in order to increase traffic to the website. The key aspects of SMO include setting goals and strategies for social media use, researching trends, engaging customers on various platforms, and tracking results. Effective SMO provides benefits like expanding a business's customer base, improving search rankings and sales, allowing direct customer interaction, and increasing brand loyalty.
Similar to Getting started with social media and inbound marketing and it is relation (20)
A workshop hosted by the South African Journal of Science aimed at postgraduate students and early career researchers with little or no experience in writing and publishing journal articles.
How to Build a Module in Odoo 17 Using the Scaffold MethodCeline George
Odoo provides an option for creating a module by using a single line command. By using this command the user can make a whole structure of a module. It is very easy for a beginner to make a module. There is no need to make each file manually. This slide will show how to create a module using the scaffold method.
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How to Manage Your Lost Opportunities in Odoo 17 CRMCeline George
Odoo 17 CRM allows us to track why we lose sales opportunities with "Lost Reasons." This helps analyze our sales process and identify areas for improvement. Here's how to configure lost reasons in Odoo 17 CRM
A review of the growth of the Israel Genealogy Research Association Database Collection for the last 12 months. Our collection is now passed the 3 million mark and still growing. See which archives have contributed the most. See the different types of records we have, and which years have had records added. You can also see what we have for the future.
Exploiting Artificial Intelligence for Empowering Researchers and Faculty, In...Dr. Vinod Kumar Kanvaria
Exploiting Artificial Intelligence for Empowering Researchers and Faculty,
International FDP on Fundamentals of Research in Social Sciences
at Integral University, Lucknow, 06.06.2024
By Dr. Vinod Kumar Kanvaria
Strategies for Effective Upskilling is a presentation by Chinwendu Peace in a Your Skill Boost Masterclass organisation by the Excellence Foundation for South Sudan on 08th and 09th June 2024 from 1 PM to 3 PM on each day.
How to Add Chatter in the odoo 17 ERP ModuleCeline George
In Odoo, the chatter is like a chat tool that helps you work together on records. You can leave notes and track things, making it easier to talk with your team and partners. Inside chatter, all communication history, activity, and changes will be displayed.
The simplified electron and muon model, Oscillating Spacetime: The Foundation...RitikBhardwaj56
Discover the Simplified Electron and Muon Model: A New Wave-Based Approach to Understanding Particles delves into a groundbreaking theory that presents electrons and muons as rotating soliton waves within oscillating spacetime. Geared towards students, researchers, and science buffs, this book breaks down complex ideas into simple explanations. It covers topics such as electron waves, temporal dynamics, and the implications of this model on particle physics. With clear illustrations and easy-to-follow explanations, readers will gain a new outlook on the universe's fundamental nature.
This slide is special for master students (MIBS & MIFB) in UUM. Also useful for readers who are interested in the topic of contemporary Islamic banking.
3. What is The Social media ?
• "Social media" is a way for people to communicate and interact
online.
4. Why Social media ?
• Because so much of the customer experience now lives on the web,
social media enables brands to take part in a customer's online
experience outside of the typical channels.
6. Moving from "like" to "love" to "defend"
• It’s about creating marketing that people love
7. Inbound Marketing Best Practices
• Use buyer personas.
• Use the Buyer’s Journey.
• Create remarkable content.
• Leverage your content.
8. Buyer Personas
• Buyer personas must be based off of actual research, not
assumptions.
Shopping Preferences Do you use the internet to research
vendors or products?
Role What is your job role? Your title?