Content marketing involves creating and sharing online materials like videos, blogs, and social media posts to stimulate interest in products and services without explicitly promoting brands. It is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain an audience to ultimately drive profitable customer action. Various types of content marketing are discussed, including visual content like images and infographics, written articles, videos, and audio content. Different platforms for sharing each type of content are also outlined.