Digital Marketing Introduction, Concept

1. DIGITAL MARKETING
STRATEGY
RELAVANCE,DEMANDS,DILEMMAS
Dr. D. Janis Bibiyana

3. 1. Construct A Brand
2. Develop Revenue.
3. Manage online reputation

4. Importance And Role of Digital Marketing For Effective
Business Growth

5. Search Engine Optimization (SEO)
Search Engine Optimization, which is the
practice of increasing the quantity and quality of
traffic to your website through organic search
engine results.

6. Pay-per-Click (PPC)
Pay-per-click is a paid advertisements and
promoted search engine results.

7. Social media marketing is the use of social media platforms to connect with your audience to build
your brand, increase sales, and drive website traffic. This involves publishing great content on your
social media profiles, listening to and engaging your followers, analyzing your results, and running
social media advertisements.
The major social media platforms (at the moment) are Facebook, Instagram, Twitter, LinkedIn,
Pinterest, YouTube, and Snapchat.

8. Content Marketing
Content marketing is a marketing strategy used to attract,
engage, and retain an audience by creating and sharing
relevant articles, videos, podcasts, and other media.

9. Email marketing is a form of marketing that
can make the customers on your email list aware
of new products, discounts, and other services.

10. Facebook marketing is a platform that offers a variety of
highly targeted paid advertisements and organic posts,
allowing brands to put their products and services in front of
the massive audience. Over the last decade, Facebook
has shifted from the most prominent social medium on the
internet into one of the biggest marketplaces.

11. A Twitter marketing strategy is a
plan centered around creating,
publishing, and distributing
content for your buyer personas,
audience, and followers through
the social media platform. The
goal of this type of strategy is to
attract new followers and leads,
boost conversions, improve
brand recognition, and increase
sales.

12. LinkedIn is a
professional networking
platform and it has all
the features of a great
marketing opportunity
provider. Here you
interact with people
who mean business.

13. You Tube marketing is a part of social media marketing, we
marketing our products and services on social media platforms.
here know about such platform called YouTube. You Tube can play a
major role in social media marketing platforms, we can add or
upload valuable videos to that particular business channels or can
give YouTube ads.

14. How to become a Digital Marketer?
• Storytelling
• Basic Design Skill
• Creative Problem Solving
• Sales and Persuasion
• Project Leadership
• Agility and Adaptability
• Strategic Planning
• CRM
• Social Media
• Basic Design Skills
• Communication Skills