Digital marketing power point

1. DIGITAL MARKETING
megan ran

2. Digital Marketing
Marketing of products or
services using digital
technologies with the
internet, apps and other
digital mediums.

3. The 4 Es
Excite: exciting the customers
Educate: educate the customers about the offering
Experience: allow them to experience the product either directly or indirectly
Engage: allow the customers to engage with the company’s digital marketing activities

4. BLOGS
Micro Blogs: platform to share thought
and feelings in a minimal amount of
words.
Personal Blogs: created to share thought
and feelings on a website.
Professional Blog: People with an
expertise and give recommendations on
products and services.
Corporate Blogs:created by companies
themselves to educate customers.

6. Core goals
● Engage the users
Get the customer interested in learning or purchasing the good or service
● Educate the customers
Introducing new products or offerings

7. Context elements and Content
● The design and navigation
color schemes and fonts
Smooth and simple navigation for ease of customer
● Used to excite the target market
What is provided on the site
text, graphics, video and audio

8. Community, communication and connection
● Socializing and interacting
● Learning from others
● Customers writing good and positive reviews
Commerce
● Actual purchases
● People may search online but might go
in to make the actual purchase

10. Engagement
● Information effect: the outcome of digital marketing in which relevant
information is spread by firms or individuals to other members of their social
network
● Connected effect: an outcome of social media that satisfies humans’ innate need
to connect with other people
● Network effect: social media engagement in which every time person or firm
posts information and gets passed on and spread to others
● Dynamic effect: examines how people flow through the network and see how
information is exchanged
● Timeless effect: engaging at the right place and right time