2. What is Muster Maven?
Muster = Group & Maven = Expert
Muster Maven is a New Business & Existing Business Turnaround Consultant
Muster Maven (MM) is the team of experts who have experience of working in the field of
Market/Consumer research
New Product development & Launch
Sales & Distribution network development (All India)
Brand & Product Management
Packaging development
Developing Marketing plan/ 3-5 year Business Plan
Advertising, & Sales promotions,
Public Relations,
Social Media and digital marketing.
During last 18 years, MM team has worked on various brands like
3. Who are the team Members of MM ?
Vinod Gaikwad
C E O
(Muster Maven)
18 years of
experience in
Market Research,
Sales, Marketing &
Business Plan.
Anil Arya
Brand Head
(Macon Legion)
14 years of
experience in
Product & Brand
Management &
Sales – MT, GT,
HORECA
Sunanda Verma
Head- PR & Digital
Media
(Sampark)
6 years of
experience in Digital
Marketing & Brand
Management
Ashish Bhalerao
Business Head
(Muster Maven)
13 years of
experience in
Finance & Account /
Quality
Improvement
Sachin Sonawane
Graphics Head
(1 Up Services)
4 years of
experience in
graphic designing
4.
5. What guides MM?
Vision
Mission
To see Indian
Entrepreneurs as
Organized
BUSINESS house,
with well defined
BRANDS
and earning
healthier PROFITS
Partner with
visionary companies,
strategize, plan and
IMPLEMENT the
most innovative
business plan
6. ▪ MM will be an outsourced Business Development department.
▪ MM will work as your CEO, Marketing head, Product/Brand
Manager, Digital, Social, PR Manager, MIS Manager etc
▪ MM will be cost effective They work part-time for you
▪ MM will be more efficient They will work for fixed time
▪ MM will be more real They want success story
▪ MM will be experienced They have multi-brand exposure
Why MM?
7. How MM works?
Implementation of the Business Plan – 12 months
Product Distribution Market launch Advertising & Sales Promotion Review & Corrections
Sales & Distribution – 3 Months
Distribution Chain Development
Manpower recruitment/ training &
development
MT, GT & HORECA Listing
Product & Brand Plan – 2 Months
Product/Service Development Brand Key Design Packaging development
3/5 yr. Business Plan (Top Line & Bottom Line) – 1 Month
Objectives Goals Strategy Measures Revenue & Expenses budget Marketing Plan
Environmental & Consumer study -2 Months
Secondary Data Research PESTEL Analysis Qualitative & Quantitative (Primary) Research
8. Divisions of MM
Consumer Research ,
Developing of 3/5
yrs Business Plan.,
Review & Corrections
Sales & Distribution,
Manpower training &
Sales automation
Sales Promotions,
Events & POP
material production,
Consumer Exhibitions
Manpower
recruitment, Backend
Operations, Sales
accounting
Public Relation,
Digital Marketing,
Social Media
Optimisation, Web
site designing & SEO
9. Category Analysis &
recommend the
product/service
category to enter.
Do thorough industry
analysis.
Prepare project report
with revenue &
expenses for 3-5 year.
Help develop product,
Packaging.
Develop OGSM &
Brand Key
Develop sales &
Distribution network &
recruit sales &
marketing team.
Modern Trade , General
Trade & HORECA
registration.
Advertising & Sales
Promotions
PR & Digital Media
Optimisation
Starting New Business
What MM can do?
10. Category Analysis &
strategy to ramp-up
sale revenue.
research &
recommend the
changes required to
improve share.
Prepare project
report with revenue
& expenses for 3-5
year.
Help redefine
product, enhance
Packaging.
Improve efficiency of
sales & Distribution
network & recruit sales
& marketing team.
Modern Trade ,
General Trade &
HORECA analysis &
change in strategy to
make profit centre.
Product Re-launch,
POP, Events,
Promotions
Next level
Advertising & Sales
Promotions
campaign
Enhance PR &
Digital Media
campaigns
Turnaround - Existing business
11. Our Happy Clients
SGG Consumer Division
• Namkeen, Packaged Drinking water
• HO- Kolhapur
• Business Planning, Sales & Marketing, PR &
Social Media
Mahanand Dairy
• Milk, Ghee, Flavoured Milk, Shreekhand
• Mumbai
• Sales & Distribution & Sales Promotions
Rivera Sales
• Car Care products
• Pune
• Business Plan & Promotions
12. Recon oild Industry
• Natural Oils
• Mumbai
• Business Planning, Sales & Marketing
Pidilite Industries
• Adhesive, Fabric care, Art
• Mumbai
• Events & Promotions
Avanti – Health & nutrition Expert
• Health Packages
• Pune
• Business Plan & Promotions
13. Gadre Marine
• Sea food, Frozen
• Ratnagiri
• Business Plan
Valance Agros- 18 deg & More
• Frozen food retail premium Outlets
• Pune
• Business plan and Implementation
Electronica Finance Limited
• Project & Machenary Finance
• Pune
• Promotions & Events
14. For more Details
Do visit www.mustermaven.com www.facebook.com/businessbrandprofit
Contact
Ashish Bhalerao
(Business Head)
+91 7507375005.
ashish@mustermaven.com