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ROHIT MAHAJAN
Mobile: +91- 9860425893 / E-Mail: rohitmahaj@gmail.com
In pursuit of career enhancing opportunities in the field of:
Sales Management Business Development Marketing Communications
AN OVERVIEW
A
ORGANISATIONAL SCAN
Since March 2007: Cipla Ltd as Sales Manager
Growth Path in Cipla:
Management Trainee: Mar’07 – Jun’07 in Cipla Foresight (ophthalmology Division)
Territory Manager: Jul’07 – Aug’08 in Cipla Foresight.
Business Manager: Sept’ 08 – Mar’13 in Cipla Foresight (covering ROM)
Business Manager: Apr’13 – Oct’15 in Cipla Rheumatology (ROM,Goa,Chhattisgarh & MP)
Sales Manager: Nov’15 – Till now in Cipla Rheumatology
Accountabilities as SM (Regional Manager):
Sales, Business Development/ Generation & Marketing (Sales Volume, Value &
Collection Targets).
Category Focus & Business Development Initiatives (Profitability Targets).
Distributor/Channel Management (Stockiest, Sub-Stockiest, Chemist, C&f, Logistic
Management).
Strategy making & Implementation.
New Product Launches
Customer Relationship Management (CRM).
Team Management (Motivating & coaching) & People Management. I have kept the
team intact & is considered the best team by the superiors.
Leadership skills & Subordinate Development.
Undertake all pricing strategy proposals, competitor analysis and any market surveys as
required.
Sales Management
Team Management
Channel Sales Management
Strategic Planning
Training and development
Forecasting
Marketing Strategy Implementation
Trend Analysis
Customer Relationship Management
Brand Management
Competitive & Market Intelligence
Conference/Event Management
A Professional with 9.5 years of Experience in
Sales & Business Development. Currently
Working in Cipla as a Sales Manager.
Performance driven professional with experience
in Sales management, Exposure of launching new
products/ Division, Sales Forecasting, Innovative
ideas for enhancing sales, Leadership and people
management Skills.
A Natural team player with excellent team
building skills. Building new business ideas,
accelerating growth & desired sales goals, an
effective communicator with good inter personal
skills.
Gained sound working experience in Cipla
(Ophthalmology & Rheumatology).
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Conduced doctors meet/ conferences/ symposia/ patient education training programs
and other marketing activities.
Drive business growth in assigned Area by delivering on budgeted sales objectives on a
continuous basis through effective customer relationship management, distributor
management, inventory management, etc., in adherence to the company's compliance
standards.
Prepare and submit sales reports, forecasts & documents as required, in a timely &
accurate manner. Review and analyse customer prescriptions / product sales and
establish improvement plan to achieve the sales objectives
Follow up with customers to resolve any issues and ensure satisfaction & Ensuring high
level of service commitment with customers.
Collaborate with other departments to ensure a timely resolution.
Significant Highlights:
Achievement since 2009 in 100+ Y-O-Y.
Initiated patient education on Glaucoma “Glaucoma se Mukti”, which received huge
appreciation and was replicated Pan India.
Initiated “Convergence” Meeting with Glaucoma Specialist which was a huge success
and with fine-tuning by marketing team it was replicated Pan India.
Continuously coaching my team, from which 2 of them are now Business Manager in
different divisions of Cipla and 1 has been selected for marketing role.
My region’s outstanding performance in Glaucoma Segment, led to 1 of my team
member becoming Zonal Team Leader for “Dorzox”.
Appreciated by the senior leadership team and marketing team for many campaigns
and have been discussed at different forums.
New Product / Division launch and development:
Launched the New Division of Cipla (Rheumatology) in four Western states
(Maharashtra, Chhattisgarh, Madhya Pradesh & Goa).
Involved in strategies making for launching the new products all India.
Initiated various Product Strategies, Campaigns, New year calendar making etc at
HO.
Worked as Therapy Leader at Head Office for 6 Months for Moxicip (Moxifloxacin).
Where in 4 month we have achieved benchmark sale of 2 lakh units All India.
Training & Presentations:
Trained Field members upon different aspects of field.
Like: Grooming, Marketing Strategies, Product Knowledge etc.
Articulate & Persuasive sales presentations.
Involved in 8 of the Esproute programs.
Medico & Marketing training for new joinees.
Involved in 3 of the Discovery programs.
Grooming and Situational Handling training.
Handled the Corporate Induction Training Program “INCEPT”.
Incept is for New joiners, which involves two days induction programme.
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EDUCATION & CREDENTIALS
MBA (Marketing) from IIeBM, Pune in 2005 -2007
MMM (Masters in Marketing Management) from Pune University in 2005 - 2007
Bachelor of Commerce from GNDU University, Gurdaspur, Punjab in 2002 - 2005
IT Skills: Well conversant with MS Office Suite (Excel, Word & PowerPoint) & Internet
Applications.
PROJECTS UNDERTAKEN
2 ½ Month Project as sales exe. With HSBC Bank (Marketing of Financial Services) Pune.
1 Month Project as sales exe. With HDFC standard life insurance under HDFC Bank, Dist.
Gurdaspur (Punjab).
1 Month Project “To Find out the Market Potential in Trade Finance Service” in IDBI Bank
Chandigarh.
1 Month Project with Scholle Pvt India Ltd in “Research on packing and Tetra pac ks”.
CO-CURRICULAR ACTIVITIES
Active participation in debates and group discussions at School and College level
Active Participation in Quiz Competitions.
Played Badminton at Zonal Level.
PERSONAL DOSSIER
Date of Birth: 4th January 1985
Marital status: Married
Current Address: B2/402, Kumar Prithavi, Anchal Nagar, Kondhwa, Pune
Linguistic Abilities: English, Hindi & Punjabi
Current Location: Pune, Maharastra.
Location Preference: None
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