1. SANDRA MCKEEVER
3517 Lorna Rd.
Hoover, AL 35216
Phone: 804-310-3170 Email: Sandra.McKeever@outlook.com
SUMMARY PROFILE:
Proven Senior Care management and sales professional with over 20 years of successful experience
committed to serving seniors, increasing sales and exceeding stated performance goals and objectives. Experience
includes sales and marketing for 4 extremely high occupancy Holiday Retirement communities, community and
resident family relations, and “keeping the back door closed”. Previous regional sales management experience has
given me the ability to excel at all levels of management in the senior living market.
PROFESSIONAL WORK EXPERIENCE:
Holiday Retirement: Hoover, AL. Sept. 2012 until Present
Community Lead Manager – Rocky Ridge Retirement Community
Community Manager for Holiday Retirement including the following areas of responsibility and achievement:
1) Overall responsibility includes the sales and marketing strategy along with resident
satisfaction of a Holiday independent retirement living community –
a. Reaching and maintaining a 95% occupancy since employed by Holiday Retirement,
100% occupancy achieved at all 4 managed communities.
b. Sales and Marketing responsibilities include:
i. New lead solicitation, database management, sales reporting, contracting, and
overall follow up of potential residents.
ii. Implementing and insuring marketing promotions as set forth by Holiday
Retirement.
iii. Insuring that Operational and Sales “valuation” is consistent with business
profitability models.
iv. Responsible for overall resident satisfaction including family liaison
responsibilities.
c. Dually responsible for approximately 30 personnel as a lead manager.
d. Overall responsibility for programs and policies as directed by Holiday Retirement.
2) Consistently recognized for achievement in resident satisfaction and occupancy.
3) Co-Manager at 2 Regional Mentoring Communities before promotion to Lead Managers
MACY’S; Hoover, AL (Riverchase Galleria) June 2010 until Sept. 2012
Fine Jewelry Specialist
 Met and have exceeded all goals and expectations as directed by management
 Effectively maintained and managed tight inventory controls
 Responsible for training new hires to the department
BAILEY, BANKS & BIDDLE (Finlay Fine Jewelry); Hoover, AL August 2009 to December 2009
Store Closing Manager
 Hired by former manager at Finlay’s to close Riverchase Galleria store location, with responsibility for hiring and training
three additional associates, managing inventory control and overseeing all sales activities and promotions.
 Effectively maintained and managed tight inventory controls, with only a 0.1% loss rate
 Achieved over $2.6 million in sales within 15-week closing period

2. MACY’S; Hoover, AL (Riverchase Galleria) April 2009 to August 2009
Men’s Suit Specialist
 Effectively executed special sales events and promotions, as well as assisted customers with purchase selections,
within the Men’s Department.
CHANEL COSMETICS; Birmingham, AL (Brookwood Mall) 2008 to March 2009
Counter Manager – Belk’s
 Promoted and sold skin care and make-up products, while also building an extensive client database.
 Managed two sales associates, controlled and replenished inventory, and planned and executed monthly sales events.
FINLAY FINE JEWELRY/PARISIAN’S; Birmingham, AL 2001 to 2007
Regional Sales Manager (2006-2007)
 Managed overall sales and operations of five-state district with over $6.7 million in annual sales and 13 branches.
 Supervised and directed Branch Sales Managers and Sales Associates to maximize sales and exceed goals.
 Recruited and trained managerial and sales staff, as well as set and maintained job performance standards.
 Ensured proper scheduling within budget and corporate scheduling guidelines to maximize productivity.
Branch Manager, Co-Manager and Manager-In-Training (2001-2005)
 Regional Manager of the Month, January and May 2007
 Open Position Contest Winner, January 2007
 Best Increase in Percent to Store, 4th
Quarter 2006
 Best Percentage Over Plan, January 2005
 Spring Contest Winner, May 2005 and Christmas Contest Winner, 2002 & 2005
 Branch of the Month numerous times between 2002 - 2006
RICH’S; Birmingham, AL (Riverchase Galleria) 1993 to 2001
Department Management/Cash Office Manager/New Hire Trainer
 Held several departmental management positions, including managing sales and operations for Linen and Children’s
Departments with over $3 million in annual sales.
 As Cash Office Manager, oversaw staff, cash operations, customer service and shipping activities for $86 million store.
REFERENCES AVAILABLE UPON REQUEST