Edward Fuller has over 20 years of experience in sales management roles within the food industry, most recently as the Western Regional Sales Manager for Hain Celestial Group where he increased sales by over $45 million and expanded distribution. Prior to that, he was Director of Sales for Rudi's Organic Bakery where he more than tripled sales with their largest account. He also held trade planning and category management roles at Bimbo Bakeries USA where he was recognized for developing strong retailer relationships and driving category sales.

1. Edward Fuller
12337  Wintergreen St. Rancho Cucamonga, Ca. 91739  909-230-1485  Ed9erfan1@yahoo.com
EXPERIENCED SALES MANAGER
 Top sales manager with a history of sales success. Recognized for contributions to record sales
growth, developing strong buyer relationships and working in both the conventional and natural food
industries.
 Proven ability to lead sales and broker teams to achieve multimillion-dollar revenue gains. Offer
an in-depth understanding of managing a successful broker sales team and creating excitement around
brands that not only grow sales, but also develop a true partnership that builds brand focus.
EXPERTISE
PROFESSIONAL EXPERIENCE
HAIN CELESTIAL GROUP – GREAT NECK, NY
Western Regional Sales Manager, 2014 – March 2016
 Responsible for over 30 national brands and multiple broker sales teams driving over $45M in sales in over
400 accounts across 10 western states.
Results:
 Increased sales and distribution points measured by SPINS and exceeded company sales goals and
expectations while managing a difficult transition from a direct sales force to broker managed sales team.
 Worked with marketing and national sales teams to help train them on Rudi’s Brands that Hain acquired
as most team members had little knowledge of baked goods and Rudi’s was an $80M top brand for Hain.
 Built strong relationships with buyers and retailer teams by demonstrating a hands on approach and using
fact based selling and category management principles to grow brand and category sales.
 Trained new sales team members during broker transition and worked to promote top sales people which
resulted in creating a competitive, creative and enjoyable work environment.
 New items responsible for over 50% of sales and distribution gains. With over 30 brands, knowledge of
competitive and market trends as well as strong product and category knowledge were key.
 Responsible for managing UNFI and Kehe Food Shows in the West including: scheduling personnel,
ordering products, creating exciting presentations and product sampling to attract customers, attending
retailer meetings and entertaining key customers.
 Extensive Bakery Background
 Sales Team Leader
 Broker Management
 New Product Development
 Presentations & Proposals
 Category Management
 Sales Team Training
 Territory Management

2. RUDI’S ORGANIC AND GLUTEN FREE BAKERY – Boulder, Co.
Director of Sales for West Natural Accounts, June, 2011 to March 2014
 Responsible for the largest region for Rudi’s Bakery with over $15M in sales and managed multiple brokers
and distributors across 12 states and western Canada.
Results:
 Achieved yearly double digit percent sales growth in my region and more than tripled dollar sales in our
biggest account Whole Foods.
 Developed and implemented Excel sales templates that other directors used to not only manage sales but
also reduce shrink and gain category leadership roles with retailers.
 Managed to overcome relationship obstacles with our largest retailer and get authorization for Rudi’s
Private Label Breads which resulted in incremental sales over $2.0M per year and growth of over 20% per
year.
 Recognized by Rudi’s and multiple brokers for training their teams on our brands and the baked goods
category and spending more time than any predecessor in making sure they were successful.
BIMBO BAKERIES USA – Fullerton, Ca.
Trade Planning Manager - 2009-2011
In-House Category Analyst - 1999-2009
 Managed trade funding for major grocery accounts in Southern California and worked closely with account
executives developing promotional calendars and trade plans that grew sales yearly and maintained profitability
for our brands. Also worked as In-House Analyst for Albertsons and Vons assisting in managing baked goods
category sales and growth.
Results:
 Recognized for developing strong retailer relationships as an in-house vendor and baked goods category
expert which resulted in space and sales gains for our brands drove category sales for retailers.
 Yearly sales and distribution gains that drove sales and profitability for brands and retail partners.
 Successfully implemented a difficult new trade planning and profitability model and became proficient in
training account executives to use the model.
 Worked closely with account executive team in developing sales presentations, using space management
tools, analyzing and presenting IRI and Nielsen sales data and attending retailer events that helped build
relationships.
EDUCATION
UNIVERSITY OF PHOENIX – San Jose, Ca.
Bachelor of Science in Business Management – June 1992
OTHER SKILLS - Proficient in Microsoft Office, IRI, Nielsen and SPINS syndicated data sources.