Q4 AS evaluation question

1. Q4 – who would be the
audience for your media
product?
BY SAMUEL WARD

2. Target Audience
From the beginning we have said that our target audience is young adults to adults
who are able to relate to our sequence and the events that happen within it. The
film is suitable for all genders and this is something we made sure we incorporated
into our production as we didn’t want it to be a female oriented film and likewise
we didn’t want it to be a male oriented film as doing this would have lost us
valuable audience members who could be behind the success of our film. We
presented our femme fatale as a weaker female who is willing to do anything for a
man, and we wanted to portray to our viewers that they shouldn’t do this as you
become involved in scenarios you didn’t on being involved with and the reason
you believe you're doing it isn't always correct. We want our media product to be
entertaining for audiences but we also want it to put across many different views
which they are hopefully able to understand from viewing it.

3. BBFC age restriction
The British Board of Film Classification are a non-profit organisation who give films a
suitable rating based of the content featured within the film. From reviewing the content in
our film, we decided to rate it a 15 based on the features of a 15 based on the BBFC's
guidelines.
No Discrimination
Our sequence features no discrimination that could be seen as racist or homophobic
and this would not feature if we were to create the whole film.
No Drug Taking
Although drugs are suggested in our sequence they do not feature in the opening 2
minutes, however, they may feature if we were to continue, but this content would
not be encouraged to our audience.
No Violence
Violence is not shown in our opening sequence, although it is suggested by the
dialogue within our title sequence so it could potentially be explored if we continued
our film.

4. Demographics
Demographics is the information used in the context of media marketing, it
defines the audience by many things, such as, gender, age and race etc. It is then
cut down into different sections that are defined upon their job/status. At the top
of the demographics table, labelled as being in group A, are professions such as
Doctors, Lawyers and Higher Management. As you work down the table, you reach
group E, which are labelled as being pensioners, unemployed people, or students.
Our media product is suitable for many of the demographic groups, more notably
group A as we feature an ex-detective so police officers or detective may be able
to relate to some of the actions shown by our ex-detective. However, people in
group E will also be able to relate to him as he is unemployed, this can be shown
by the costuming he wears such as a scruffy shirt, with his sleeves rolled up to
show that he doesn’t care about his appearance. As our ex-detective is out of a
job, he more likely to be exposed to lower socio-economic areas which is evident
in our production as he gets involved with drugs and drug problems which lead to
many different complications for him.

5. Demographics table

6. Psychographics
Psychographics place audience into different groups based on their lifestyle,
personality and social class. Psychographics is all based on the assumption that
people by certain products and brands to reflect their lifestyle and social class. I
believe our media production features the groups of "Strugglers" and
"Mainstreamers". The person who struggles in our sequence is our ex-detective, he
often resorts to alcohol to take any anger or frustration he may feel. Our ex-
detective is seeking escape but finds it hard to do this due to other issues he has
got himself into, he has little resources available to him due to his lower
demographic, unemployed. The mainstream person in our sequence is the femme
fatale as she is looking for security of each of the male characters in our sequence,
she conforms to the Drug Lord doing whatever he asks in order to gain the security
she desires from him.

7. Psychographics Table

8. Uses and Gratifications model
The Uses and Gratifications model suggest that people try to find media
products that suit their personal wants and needs. I believe our audience
would include those who are currently being faced with a difficulty in their life
and struggling to get through it. Also people who have got involved with the
wrong people and feel like they are alone, we want to show them that others
go through the same things.