media AS

1. Who would be the
audience for my media
product??
By Alex Keay

2. Primary Audience
Our primary audience were white British people who are
aged 30-45 and are in the income class of A-B, our
primary audience isn't really gender specific however it is
predominantly male. This audience target is still
appropriate as our narrative and genre have been
specified to suit their needs.

3. Secondary Audience
Our secondary audience would include people
aged 50-65 due to an older audience being
interested in our product more than a younger
audience due to a complex narrative and young
people being stereotypically less sophisticated
and uneducated. The income class will be B-C1
due to them then being able to get a bit more
personal identity from our film. To finish off the
secondary audience the genders again would
not be important as both are welcome to see
our product.

4. Did we make the correct decision?
Ii think that the decision of having a
niche audience was correct due to us
being an independent. This is further
proved in the planning stage which
shows that we made an appropriate
decision. This can be noticed in the
pilot questionnaire as a majority
wanted flashbacks which could
suggest an interest to watch the film.

5. Why that Primary audience??
Due to the amount of social problems in our
film like alcohol this led us to problems in
choosing the correct audience. However I think
this was a correct choice due to a sophisticated
audience being able to see the representations
and question them, thus making them want to
watch the film.

6. VAL Types
Thinkers:
These people would
be suitable to watch
our product as they
supposedly watch
films that have social
issues, and also as
they have a high
income they will also
be sophisticated.
Innovators:
These people have plenty of ideas and
are also open to hearing other ideas.
This suggest that they would challenge
our representations for them being
apart of Stuart Hall’s and David
Morley’s reception analysis. This would
be shown by them seeing a working
class representaion and getting a
negotiated reading from it.

7. Mosaic Types
Mid-career climbers:
These people are in the
same age range as our
primary audience so
are very relatable.
These people have a
good income and live in
pleasant areas.
Through the shots of
the businessman they
can personal identity
and social interaction
from him.
Business Man:
These people would get
the same results from
our product like ‘Mid
career climbers’ would
making them very
similar.

8. Young and Rubicam
We want our audience to be able to challenge
the representations of the working class such
as alcohol, which is why we chose ‘the
explorers’ as they are similar to ‘innovators’.
Another possible one they could fit into are
‘the succeeders’ due to high income that they
earn, they will have the opportunity to get
the latest technology i.e. Converged devices
and then be able to access web 2.0 which is
were most of our marketing will be, so they
can view it there.

9. Secondary Audience
We thought that the best secondary audience would
be that of a B-C1 income class as they would still be
sophisticated. This audience would be able to get
personal identity from the urban scenery shot in the
film as they live in more urban areas. Overall this is a
good decision as they will still be able to handle our
difficult narrative which has challenging issues with it
like the alcohol and depression.

10. Secondary Audience con...
Even though our secondary audience has a similar age
and income bracket to our primary, this is not evident
with VAL types as they would be ‘believers’. This is due
to them having more traditional views about society
maybe due to there older age. As they are older they
will have family and would be attracted to our product
as they can relate to family and that they will receive
pleasure when he finds family. However there is the
possibility of them not liking it due to the family in the
film not being traditional as it has been stripped apart
by drugs and alcohol meaning that a ‘believer’ may not
watch our product for those reasons.

11. Mosaic Types
As our secondary audience are older they could be
in the VAL type of ‘Yesterday’s Captain’ as they
would be on a comfortable income. This would
suggest that they use to be well paid thus meaning
they were well educated, so would have the
knowledge to challenge our stereotypes. However
there is the problem that they may have set views
about today's societies which could make them not
as appropriate for the film.

12. Young and Rubicam
Again they are going to similar but they would
be ‘the reformer’, this is because they are more
socially aware due to them being sophisticated,
so they would be appropriate for our film. They
are also older so they don’t have much need for
materialistic things and are mainly looking for
enlightenment. This is why they fit with our
product very well as our product will satisfy
there needs like problem solving according
Maslow’s hierarchy of needs.

13. Two step flow- Primary
Our audience should be active and be able to
have their own opinions due to them being
sophisticated. This would mean that they can
challenge our stereotypes. An example of this
which we have in our production could be that of
our businessman as it portrays him as stresses
which could suggest how the higher class are
hardworking.

14. Advantages of it??
This would allow our product to
influence or change opinions of
people in the working class due to
them being less sophisticated. Also
the passive viewers could easily be
persuaded by active opinion leaders
as they would give there preferred
reading and so they would then go by
that.