The document discusses the significance of communication policies in organizations, highlighting their role in facilitating effective internal and external communication, managing public relations, and delineating responsibilities. It emphasizes that a structured communication policy is essential for an organization's success, aligning actions with long-term goals and improving overall operational efficiency. Additionally, it outlines various benefits such as enhancing relationships, supporting administration, and providing guidelines for consistent communication.

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Whatiscommunicationpolicy?Discusstheimportanceofcommunicationpolicy.
Introduction
In every society, public and private institutions and individuals undertake internal and external
communication for many reasons. There is often no over-arching idea or vision to help
coordinate or rationalize these various actions, probably because policy-makers and planners do
not see how they can be related. A national policy on information and communication for
development provides a necessary conceptual and institutional framework for the coordination.
Communication
Communication is simply the act of transferring information from one place, person or group to
another.
Communication is the transmission of a message from a source to a receiver…or the process of
creating shared meaning.
[Ref. Obe, J. (2008). INTRODUCTION TO MASS COMMUNICATION, p. 3]
So communication as a process that involves the transmission of message from a sender to the
receiver.
Policy
Generally we can say that A policy is a deliberate system of principles to guide decisions and
achieve rational outcomes. Policies are generally adopted by a governance body within an
organization.
A policy is a set of ideas or plans that is used as a basis for
making decisions, especially in politics, economics, or business.
[https://www.collinsdictionary.com/dictionary/english/policy]
The set of basic principles and associated guidelines, formulated and enforced by the governing
body of an organization, to direct and limit its actions in pursuit of long-term goals.

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Read more: http://www.businessdictionary.com/definition/policy.html
Communicationpolicy
A communications policy is a particularly effective way of making clear the attitude of the
organization, defining the responsibilities of those involved in the process and detailing the
means of communications that will be used.
Strategic information dissemination and a protection of transmission of confidential data.
[https://www.igi-global.com/chapter/strategic-managerial-communication-in-the-digital-
era/226066]
Importanceofcommunicationpolicy
Effective communication is essential for the success of every organization. To conduct an
effective communication every institutions has communication policy. It is an important
management tool. Given below some importance of communication policy:
 To run fruitfully
 To establish public relation
 Maintaining liaison with others
 To manage the administration
 To follow the instruction of government
 Clear the attitude of the organization
 Define the responsibilities
 Detailing the means of communications
 Supporting the systematic planning
 Maintain consistent communication
 Provide guideline for internal and external communication
The descriptions of these are given below:
 To run fruitfully

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Communication policy helps an organization to run fruitfully. Effective organizational
communication policy will provide employees the knowledge, structure and positive work
environment they need to feel comfortable dealing with conflict and resolving issues effectively.
 To establish public relation
Public relations are the planned and sustained effort to establish and maintain goodwill and
mutual understanding between an organization and its public. Some commonly used public
relations strategies and tactics include media releases, displays and exhibitions, news
conferences, community involvement programs etc. an organization communication policy
establish public relation.
 Maintaining liaison with others
Communication policy collaborates to Establishing org-to-org liaisons. A liaison relationship is
obtaining membership in another organization, or entering into any other liaison relationship or
joint agreement such as an MoU, Letter of Intent, Cooperation Agreement, etc. it is help to
maintain external agencies and media organizations.
 To manage the administration
Communication is a key lever when it comes to business. For brands/companies to be
successful they must be able to effectively communicate their products and services to
the market and when an effective communication policy is developed, the benefits aren’t
only financial. Communication policy is also important to manage the administration.
 To follow the instruction of government
Communication Policy is an essential component of any organization. Policies are important
because they address pertinent issues, such as what constitutes acceptable behavior by employees
according to the instructions of government.
 Clear the attitude of the organization
It is another importance of communication policy. A communications policy is a particularly
effective way of making clear the attitude of the organization.

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 Define the responsibilities
Communication policy is also important because it define the responsibilities of those involved
in the process of communication.
 Detailing the means of communications
What is the meaning of communication? How to conduct a meaningful communication? A
communication policy Detailly describes the means of communications that will be used.
 Supporting the systematic planning
A communication policy can be an instrument for supporting the systematic planning.
 Maintain consistent communication
Communication Policy is to ensure that meaningful and consistent communication is maintained.
 Provide guideline for internal and external communication
It is another importance of communication policy. A good policy provides guideline for
conducting internal and external communication.
Conclusion
communication policy facilitate better communication, A communication policy can, therefore,
be an instrument for supporting the systematic planning, development and use of the
communication system
Md. Sajjat Hossain
Mass Communication and Journalism (3rd
Batch)
Begum Rokeya University, Rangpur