Media management refers to the planning, development, and functioning of media enterprises, which is crucial for ensuring effective communication and maximizing business benefits. It involves various management functions, including marketing and strategic management, to navigate the complexities of the media landscape. Proper media management is essential for conflict resolution and the overall success of media organizations, as it directly impacts their ability to achieve predetermined goals.

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Question 1: What do you mean by media management? Discuss the necessity/
importance of media management.
Introduction
Media plays an important role in our day – to – day life. We stay up to date with the
news and the things that happen in the world with the help of it. One can know what’s
happening in the United States of America while he/she lives in any other parts of the
world. It can make or break the reputation of a person, organization, political party, etc.
The owner and the employee of the media house need to properly management of this
industry’s activity.
Media
Generally we can say that Media are the communication outlets or tools used
to store and deliver information or data.
Communication channels through which news, entertainment, education, data, or
promotional messages are disseminated. Media includes every broadcasting and
narrowcasting medium such as newspapers, magazines, TV, radio, billboards,
direct mail, telephone, fax, and internet.
[http://www.businessdictionary.com/definition/media.html]
So media is the means of communication.
Media management
Generally we can say that Media Management is the development, planning,
functioning and brand building of media enterprises.
The practice of directing and controlling media related businesses and business
functions.
[https://simplicable.com/new/media-management]
So media management is the functions of strategic management, procurement
management, production management, organizational management and marketing
of media enterprises.

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Necessity/ importance of media management
Media Management plays a crucial role in the functioning of any media
organization. It is a specialized area of communication management which deals
with development, planning, functioning and brand building of media enterprises.
The core task of media management professionals is to build a bridge between the
general theoretical disciplines of management and the specifics of the media
industry. Effective media management is becoming increasingly important. There
are some importance/ necessity of media management. These are in the following:
 Ensuring program outcomes receive best possible business benefit levels.
 Recommending marketing management on media policies development
for maximum effectiveness.
 Performing with Market Research, agencies as well as brand teams to
optimize investment return for advertising management and media
planning.
 Supervising media marketplace to remain updated on latest media trends.
 Identifying opportunities and evolving issues and interpreting new
technologies along with consumer reaction.
 Developing a detailed understanding of media measurement as well as
evaluation standards.
 Compiling third party data sources information such as MRI, Nielsen, and
Simmons etc.
 Analyzing media research as well as translating those into strategies.
 Managing and maintaining media budgets along with implementing
authorized plans, media payments and purchase orders.
 Managing entire media budget activities.
There are some other importances of media management. These are given below:
To de Escalate or resolve the conflict
The media plays a very important role in most community, public policy, national,
and international conflicts. Depending on the nature and the amount of media
coverage, the situation can be made better or worse.

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If the media does a good job of presenting the issues clearly, from both sides'
points of view, much can be done to correct misunderstanding and avoid escalation
borne from rumors and fear.
Coverage of moderate, rather than extreme positions is also helpful, as is coverage
of attempts to de-escalate or resolve the conflict.
To make a plan:
It is the foundation area of management. It is the base upon which the all the areas
of management should be built. Planning requires administration to assess; where
the company is presently set, and where it would be in the upcoming.
It is an external factor that constantly affects a media house both optimistically
and pessimistically. Depending on the conditions, a company may have to alter its
course of action in accomplishing certain goals.
To organize
Through this process, management will now determine the inside directorial
configuration; establish and maintain relationships, and also assign required
resources. While determining the inside directorial configuration, management
ought to look at the different divisions or departments.
Management determines the division of work according to its need. It also has to
decide for suitable departments to hand over authority and responsibilities.
Conclusion
The success of any management activity is assessed by its achievement of the
predetermined goals or objective. Management is a purposeful activity. It is a tool
which helps use of human & physical resources to fulfill the pre-determined goals.