What do you mean digital media advocacy? Discuss the steps to successful digital media advocacy campaign and steps to digital media advocacy strategies. Introduction The rise of digital advocacy is changing the way that public affairs practitioners, lobbyists and association professionals perform their traditional job roles. The increasing adoption of technology tools in the government relations space illustrates how much value these technology tools bring to the advocacy profession and the political arena in general. Digital Advocacy Digital advocacy describes efforts to mobilize constituents to participate in political advocacy through the use of technology. Digital advocacy concerns the ways in which you engage your audience online and inspire them to take action around your cause. https://powerfulpatients.org/2016/09/26/seven-steps-to-a-successful-digital- advocacy-strategy/ Steps to successful digital campaign 1. Define your goals Do you want conversions, followers, likes, responses to emails, to be #1 on Google searches? The options are endless in digital marketing but it is wise to decide what your main goal is going to be in your digital marketing campaign. If you want to send emails as well as run ads on Google and other social media platforms, consider hiring a digital marketing agency to help you out as this can be a huge task for a small business owner. There are several different types goals you can focus on. Some important ones that you should be aware of are brand awareness, follower growth, conversions and lead generation.