Discuss the principles of media management given by Brett Parker Introduction Media Management consists of the ability to supervise and motivate employees and the ability to operate facilities and resources in a cost-effective (profitable) manner. The core task of media management is to build a bridge between the general theoretical disciplines of management and the media industry. Media professionals need strong commercial, strategic, and managerial skills to be successful in an industry constantly undergoing fundamental changes. Media Management Media management is a term used for several related tasks throughout post- production. In general, any task that relates to processing your media is considered to be media management, such as capturing, compressing, copying, moving, or deleting media files. https://www.slideshare.net/CheldhayeDay/media-management-functions-89915871 However, media management also refers to keeping track of your media files via clip properties such as log notes, comments, scene number, shot/take number, and so on. Media management is seen as a business administration discipline that identifies and describes strategic and operational phenomena and problems in the leadership of media enterprises. Media management contains the functions strategic management, procurement management, production management, organizational management and marketing of media enterprises. Brett Parker With nearly 10 years of advertising and public relations experience, Brett Parker began his career at Stone Ward in 2009. He started at the agency as an intern in the