Resource mobilization is a major concept in the study of social movements that emerged in the 1970s. It focuses on a movement's ability to acquire and mobilize resources, including financial and in-kind donations, to accomplish its goals. Financial resources are primary and must be solicited from potential donors through identifying sources of funds and pledge activities. In-kind resources like office space or supplies can significantly reduce implementation costs. Effective resource mobilization requires identifying local resources, choosing partners most interested in helping, and developing strategic outreach approaches.

2. Resource mobilization is a major in the
study of social movement which
emerged in the 1970’s. It stress ability of
a movement’s member to:
1 – Acquire resource
2 - Mobile people towards
accomplishing movement’s
goal

3. RESOURCES-
Resources are the input that is used in the activities in a
program. There are two kinds of a resources that can be
mobilized:
1-- Financial
2 -- In – kind resource.

4. Financial resource are primary resource.
Carrying out a financial resource
mobilization strategy including the
following steps:
1- Identifying potential source of funds.
2- Activities soliciting pledges.

5. In kind resources such as the provision of office
space, staff, or partner participation are a sound
level of resources. It can help to reduce the coast of
implementing an activity significantly.
Example:-
Office supplies needed for the operation.
IN – KIND RESOURCE STRATEGY

6. RESOURCES MOBILIZATION AND
FINANCIAL MANAGEMENT
PRINCIPLES AND NORMS
Resources are inputs that are
used in the activities of the
program. But the vast
majority of resources that
make up the input to GRPRs
are financial resources.
Resources mobilization is the
process by which resource are
solicited by program and
provided by donars and
partners.

7. BUILDING SOCIAL
CAPITAL
SENSE OF
OWNERSHIP
SUSTAINABILITY
INDEPENDENCE

8. Steps in preparing to mobilize local
resources
 What do you need to achieve your objective?
 What is available in your local community?
Identify local actors that have access to these resources
by conducting a local resources assessment.
 From which can you expert assistance ?
Choose the people/institution that have the resources
and are most likely to be interested in helping and
approach them first.
 How will you approach them?
Develop a strategy for approaching these individuals or
institution .

9. TECHNIQUES
REGULAR
COMMUNICATION
ESTABLISH A
COMMITTEE
MEDIA COVERAGE
EVENTS AND ACTION
AWARD

10. 1- The link between governance and
financing
2- The role of the governing body in
mobilizing resource
3 - The quality of Finance management
and accounting.
4 - The methods, criteria and process for
allocating funds.

11. Resource mobilization and financial management in
the early stages of a program
This may includes:
 The manner in which partner
were chosen and funds
channeled and allocated.
 Whether co-financial and /or
counter part funding was
sought ‘and
 Decision on the
organisational structure and
staffing as related to donor
relation and reporting .