Introduction
Communication is not only about speaking to and hearing from people, it’s about
understanding the complete message. Communication is the key to successful
project management. Not only project management but also whole organization. A
successful project manager must be a great communicator.
Project Management
Generally we can say that Project management is the application of knowledge,
skills, tools, and techniques to project activities to meet the project requirements.
Project management can be defined as the discipline of applying specific processes
and principles to initiate, plan, execute and manage the way that new initiatives or
changes are implemented within an organization.
[https://www.axelos.com/best-practice-solutions/prince2/what-is-project-
management]
So Project management is the practice of initiating, planning, executing,
controlling, and closing the work of a team to achieve specific goals and meet
specific success criteria at the specified time.
Communication
Communication is simply the act of transferring or sharing information, ideas,
feeling from one place, person or group to another.
Communication is a process by which information is exchanged between
individuals through a common system of symbols, signs, or behavior.
[https://www.merriam-webster.com/dictionary/communication]
Communication for making a project effective
Accurate, useful, timely and credible communication is crucial to maintaining a
cohesive team environment and achieving project success. All project information
should be communicated consistently throughout each stage of the process so all
In this presentation we will learn ‘’ Evolution of Communication Theories’’ Before starting this we are discussing about basic communication and communication theories.
Communication: Communication is simply the act of transferring information from one place, person or group to another.
Communication theories: Communication theory is a proposed description of communication phenomena, the relationships among them, a storyline describing these relationships, and an argument for these three elements. Communication theory provides a way of talking about and analyzing key events, processes, and commitments that together form communication
BCS সহ সকল পরীক্ষার জন্য গুরুত্বপূর্ণ MCQ। নবম দশম শ্রেণির বাংলাদেশ ও বিশ্বপরিচয় বইয়ের গুরুত্বপূর্ণ MCQ।
গুরুত্বপূর্ণ সকল পরীক্ষায় একান থেকে প্রশ্ন আসে। পুরো বই থেকে যে সকল এমসিকিউ হয় সব এখানে উপস্থাপন করা হয়েছে।
Educational Institutions
preschool ( প্রাক-বিদ্যালয়)– a school for children who are too young to begin their formal education
- Most children in the UK go to a preschool but it isn’t compulsory.
kindergarten ( কিন্ডাগার্টেন, শিশুবিদ্যালয়) = pre-school education
- In the USA, most children begin kindergarten school at the age of four.
primary school (UK)/elementary school (US) – the type of school for children ages 5-11
primary school ( প্রাথমিক বিদ্যালয়) = a school for young children / usually the first 5 or 8 grade
- Redwan was so excited about starting primary school when the new term started in September.
secondary school ( মাধ্যমিক বিদ্যালয়)= usually grades 9 to 12 or 6 to 10
secondary school (UK)/high school (US) – the type of school for children age 11 to 16, sometimes 18
- I want to teach in a secondary school when I finish my teacher training as I really enjoy
working with older pupils.
college ( মহাবিদ্যালয়) = further education
- Hugo applied for a place at the local college to train to be a chef.
higher education ( উচ্চ শিক্ষা) = university education = tertiary education
- Most of Vijay’s friends wanted to leave school and get a job as soon as possible but he
was determined to go on to higher education to improve his career prospects.
university ( বিশ্ববিদ্যালয়) – a high-level educational institution where students study for degrees and academic research is done.
- Fuyuko wanted to study nursing at university in Australia but had to get a band 7 in her IELTS exam to be accepted.
post-graduate school ( স্নাতকোত্তর শিক্ষালয়) = university for students studying beyond degree level
-He has completed his post-graduation from USA.
Some others vocabulary related to educational institutions
co-educational/mixed school (বালক ও বালিকা বিদ্যালয়) – a school where girls and boys are taught together.
- These days, most schools in the UK are co-educational.
single-sex school ( শুধু বালক অথবা বালিকা বিদ্যালয়) – a school for either male or female students but not both
- Both my parents went to single-sex schools but it’s more normal these days to go to a
mixed school.
state school (সরকারি বিদ্যালয়) – a school that is funded and controlled by the government and for which no
fees are charged
- The government is facing growing criticism for the underfunding of state schools.
private school বেসরকারি বিদ্যালয়) – a school that is not supported by government money, where education must be paid for by the children’s parents
- Jonah’s parents decided to pay for him to go to a private school because most classes
only had 20 pupils in.
public school (US) (সরকারি বিদ্যালয়) – a school which is free and paid for by the government
public school (UK) – an exclusive, expensive school, run independently
boarding school (বোর্ডিং স্কুল) – a school where students live and study during the school term.
- Yu Yang hated boarding school as she missed her family and felt very homesick.
comprehensive school– a state school that a
One word substitution : এক কথায় প্রকাশ বিভিন্ন ক্ষেত্র/বিষয় থেকে আসতে পারে। এখানে কিছু ক্ষেত্র/বিষয় নিয়ে আলোচনা করা হলো :
(a) Study (বিদ্যা)
Study of religion – Theology (ধর্মতত্ত্ব)
Study of heredity - Genetics (বংশগতির বিজ্ঞান)
Study of coins – Numismatics (মুদ্রা ও পদকসংক্রান্ত বিদ্যা)
Study of birds – Ornithology (পক্ষীবিজ্ঞান)
Study of human development – Anthropology (নৃ-বিজ্ঞান; নরবিজ্ঞান)
Study of science of insects – Entomology (কীটতত্ত্ব)
Study of problems of old age – Gerontology (বার্ধক্য প্রক্রিয়া বিষয়ক বিজ্ঞান)
Study of relation between organism and environment – Ecology (প্রাণী ও পরিবেশের সম্পর্ক সংক্রান্ত বিদ্যা)
Study of flying aeroplanes – Aviation (বিমান চালনা)
Study of earth and rocks – Geology (ভূতত্ত্ববিদ্যা)
Study of living things – Biology (জীববিদ্যা)
Study of celestial bodies (মহাজাগতিক বস্তু) – Astronomy (জ্যোতির্বিজ্ঞান)
Study of the influence of planets and stars (মানুষের ওপর তারকারাজির প্রভাব) – Astrolog (জ্যোতিষ শাস্ত্র)
Scientific study of bodily diseases - Pathology (রোগবিজ্ঞান)
Study of languages — Philology (ভাষাবিজ্ঞান)
Study of bees-Apiology
Study of heart/heart diseases – Cardiology (হৃদবিজ্ঞান)
Study of dogs-Cynology
Study of trees-Dendrology
Study of skin/skin diseases-Dermatology
Study of wine/wine making-Enology/Oenology (সুরাবিজ্ঞান)
Study of cats-Felinology
Study of hand writing to analyze character of the writer (লেখকের চরিত্র বিশ্লেষণের জন্য তার হাতের লেখা অধ্যয়ন) – Graphology
Study of medicine for women-Gynecology/Gynaecology (স্ত্রীরোগ ও প্রসূতিবিজ্ঞান)
Study of liver (যকৃত)-Hepatology
Study of horses-Hippology
Study of water – Hydrology (জলবিজ্ঞান; জলানুসন্ধানবিদ্যা)
Study of weather-Meteorology (আবহাওয়া বিজ্ঞান)
Study of kidneys and their diseases -Nephrology
Study of nerves (স্নায়ু) – Neurology (স্নায়ুবিদ্যা; স্নায়ুবিজ্ঞান)
Study of cancer-Oncology
Study of eggs-Oology
Study of eyes-Ophthalmology (চক্ষুবিজ্ঞান)
Study of mountains (পাহাড়) and their mapping-Orology (পর্বত বিজ্ঞান)
Study of bones-Osteology (অস্থিবিজ্ঞান)
Study of rocks-Petrology (শিলাতত্ত্ব)
Study of earthquakes (ভূমিকম্প) – Seismology (ভূকম্পবিদ্যা)
Study of snakes (সাপ)-Serpentology
Study of mouth and its diseases-Stomatology
Study of poisons (বিষ)-Toxicology
Study of flags- Vexillology
Study of animals- Zoology (প্রাণীবিদ্যা)
Study of medicine for children and their diseases - Paediatrics/Pediatrics
Study of broken bones - Orthopaedics
If anyone wants to learn the principle of developing and enhancing
written works, page make up, news flow management, news judgment,
writing headline and caption editing courses can help them. Editing in a
news organization is the backbone to all the reporting that happens.
Editors check facts, research information and names, and make sure
newspapers, newsletters and broadcast material is as error-free as
possible. This was once one of the most important aspects in traditional
media. Although it is still important today, there was once more of an
emphasis on editing before there was the focus of speed and quantity. At
many large organizations, the more important it was for them to be
viewed as a respectable organization, considering the mass audience that
relied on its content. Today, with the evolution of web journalism, editing
has taken a backseat when it comes to reporting the news. With careful
consideration, it is evident that editing is important in all forms of
writing. So in journalism study various editing courses are important for
student and teacher.
Definition of the terms
Some definitions of key terms are given below:
Editing
Generally we can say that Editing is the process of selecting and
preparing writing, photography, visual, audible, and film media used to
convey information.
Arranging, revising, and preparing a written, audio, or video material for
final production, usually by a party (called an editor) other than the
creator of the materia
In this presentation we will learn ‘’ Evolution of Communication Theories’’ Before starting this we are discussing about basic communication and communication theories.
Communication: Communication is simply the act of transferring information from one place, person or group to another.
Communication theories: Communication theory is a proposed description of communication phenomena, the relationships among them, a storyline describing these relationships, and an argument for these three elements. Communication theory provides a way of talking about and analyzing key events, processes, and commitments that together form communication
BCS সহ সকল পরীক্ষার জন্য গুরুত্বপূর্ণ MCQ। নবম দশম শ্রেণির বাংলাদেশ ও বিশ্বপরিচয় বইয়ের গুরুত্বপূর্ণ MCQ।
গুরুত্বপূর্ণ সকল পরীক্ষায় একান থেকে প্রশ্ন আসে। পুরো বই থেকে যে সকল এমসিকিউ হয় সব এখানে উপস্থাপন করা হয়েছে।
Educational Institutions
preschool ( প্রাক-বিদ্যালয়)– a school for children who are too young to begin their formal education
- Most children in the UK go to a preschool but it isn’t compulsory.
kindergarten ( কিন্ডাগার্টেন, শিশুবিদ্যালয়) = pre-school education
- In the USA, most children begin kindergarten school at the age of four.
primary school (UK)/elementary school (US) – the type of school for children ages 5-11
primary school ( প্রাথমিক বিদ্যালয়) = a school for young children / usually the first 5 or 8 grade
- Redwan was so excited about starting primary school when the new term started in September.
secondary school ( মাধ্যমিক বিদ্যালয়)= usually grades 9 to 12 or 6 to 10
secondary school (UK)/high school (US) – the type of school for children age 11 to 16, sometimes 18
- I want to teach in a secondary school when I finish my teacher training as I really enjoy
working with older pupils.
college ( মহাবিদ্যালয়) = further education
- Hugo applied for a place at the local college to train to be a chef.
higher education ( উচ্চ শিক্ষা) = university education = tertiary education
- Most of Vijay’s friends wanted to leave school and get a job as soon as possible but he
was determined to go on to higher education to improve his career prospects.
university ( বিশ্ববিদ্যালয়) – a high-level educational institution where students study for degrees and academic research is done.
- Fuyuko wanted to study nursing at university in Australia but had to get a band 7 in her IELTS exam to be accepted.
post-graduate school ( স্নাতকোত্তর শিক্ষালয়) = university for students studying beyond degree level
-He has completed his post-graduation from USA.
Some others vocabulary related to educational institutions
co-educational/mixed school (বালক ও বালিকা বিদ্যালয়) – a school where girls and boys are taught together.
- These days, most schools in the UK are co-educational.
single-sex school ( শুধু বালক অথবা বালিকা বিদ্যালয়) – a school for either male or female students but not both
- Both my parents went to single-sex schools but it’s more normal these days to go to a
mixed school.
state school (সরকারি বিদ্যালয়) – a school that is funded and controlled by the government and for which no
fees are charged
- The government is facing growing criticism for the underfunding of state schools.
private school বেসরকারি বিদ্যালয়) – a school that is not supported by government money, where education must be paid for by the children’s parents
- Jonah’s parents decided to pay for him to go to a private school because most classes
only had 20 pupils in.
public school (US) (সরকারি বিদ্যালয়) – a school which is free and paid for by the government
public school (UK) – an exclusive, expensive school, run independently
boarding school (বোর্ডিং স্কুল) – a school where students live and study during the school term.
- Yu Yang hated boarding school as she missed her family and felt very homesick.
comprehensive school– a state school that a
One word substitution : এক কথায় প্রকাশ বিভিন্ন ক্ষেত্র/বিষয় থেকে আসতে পারে। এখানে কিছু ক্ষেত্র/বিষয় নিয়ে আলোচনা করা হলো :
(a) Study (বিদ্যা)
Study of religion – Theology (ধর্মতত্ত্ব)
Study of heredity - Genetics (বংশগতির বিজ্ঞান)
Study of coins – Numismatics (মুদ্রা ও পদকসংক্রান্ত বিদ্যা)
Study of birds – Ornithology (পক্ষীবিজ্ঞান)
Study of human development – Anthropology (নৃ-বিজ্ঞান; নরবিজ্ঞান)
Study of science of insects – Entomology (কীটতত্ত্ব)
Study of problems of old age – Gerontology (বার্ধক্য প্রক্রিয়া বিষয়ক বিজ্ঞান)
Study of relation between organism and environment – Ecology (প্রাণী ও পরিবেশের সম্পর্ক সংক্রান্ত বিদ্যা)
Study of flying aeroplanes – Aviation (বিমান চালনা)
Study of earth and rocks – Geology (ভূতত্ত্ববিদ্যা)
Study of living things – Biology (জীববিদ্যা)
Study of celestial bodies (মহাজাগতিক বস্তু) – Astronomy (জ্যোতির্বিজ্ঞান)
Study of the influence of planets and stars (মানুষের ওপর তারকারাজির প্রভাব) – Astrolog (জ্যোতিষ শাস্ত্র)
Scientific study of bodily diseases - Pathology (রোগবিজ্ঞান)
Study of languages — Philology (ভাষাবিজ্ঞান)
Study of bees-Apiology
Study of heart/heart diseases – Cardiology (হৃদবিজ্ঞান)
Study of dogs-Cynology
Study of trees-Dendrology
Study of skin/skin diseases-Dermatology
Study of wine/wine making-Enology/Oenology (সুরাবিজ্ঞান)
Study of cats-Felinology
Study of hand writing to analyze character of the writer (লেখকের চরিত্র বিশ্লেষণের জন্য তার হাতের লেখা অধ্যয়ন) – Graphology
Study of medicine for women-Gynecology/Gynaecology (স্ত্রীরোগ ও প্রসূতিবিজ্ঞান)
Study of liver (যকৃত)-Hepatology
Study of horses-Hippology
Study of water – Hydrology (জলবিজ্ঞান; জলানুসন্ধানবিদ্যা)
Study of weather-Meteorology (আবহাওয়া বিজ্ঞান)
Study of kidneys and their diseases -Nephrology
Study of nerves (স্নায়ু) – Neurology (স্নায়ুবিদ্যা; স্নায়ুবিজ্ঞান)
Study of cancer-Oncology
Study of eggs-Oology
Study of eyes-Ophthalmology (চক্ষুবিজ্ঞান)
Study of mountains (পাহাড়) and their mapping-Orology (পর্বত বিজ্ঞান)
Study of bones-Osteology (অস্থিবিজ্ঞান)
Study of rocks-Petrology (শিলাতত্ত্ব)
Study of earthquakes (ভূমিকম্প) – Seismology (ভূকম্পবিদ্যা)
Study of snakes (সাপ)-Serpentology
Study of mouth and its diseases-Stomatology
Study of poisons (বিষ)-Toxicology
Study of flags- Vexillology
Study of animals- Zoology (প্রাণীবিদ্যা)
Study of medicine for children and their diseases - Paediatrics/Pediatrics
Study of broken bones - Orthopaedics
If anyone wants to learn the principle of developing and enhancing
written works, page make up, news flow management, news judgment,
writing headline and caption editing courses can help them. Editing in a
news organization is the backbone to all the reporting that happens.
Editors check facts, research information and names, and make sure
newspapers, newsletters and broadcast material is as error-free as
possible. This was once one of the most important aspects in traditional
media. Although it is still important today, there was once more of an
emphasis on editing before there was the focus of speed and quantity. At
many large organizations, the more important it was for them to be
viewed as a respectable organization, considering the mass audience that
relied on its content. Today, with the evolution of web journalism, editing
has taken a backseat when it comes to reporting the news. With careful
consideration, it is evident that editing is important in all forms of
writing. So in journalism study various editing courses are important for
student and teacher.
Definition of the terms
Some definitions of key terms are given below:
Editing
Generally we can say that Editing is the process of selecting and
preparing writing, photography, visual, audible, and film media used to
convey information.
Arranging, revising, and preparing a written, audio, or video material for
final production, usually by a party (called an editor) other than the
creator of the materia
What is social media advocacy? How to build a successful social media advoca...Md. Sajjat Hossain
What is social media advocacy? How to build a successful social media
advocacy campaign?
Introduction
The number of social media users reached 3.916 billion worldwide in 2018 based
on the Global Digital Report 2018. Individuals are using social media to share their
experiences with products and brands, and shoppers are increasingly turning to
other user’s social media to make purchasing decisions.As this trend grows, it’s
vital for businesses to implement social media advocacy programs that will
connect with their audience and encourage them to amplify the brand story.
Social media advocacy
Generally we can say that social media advocacy is the promotion of a company
and its brand by its employees.
Social media advocacy means leveraging the social networks of the people who
like you and/or are invested in your continued success: your customers and
employees.
[https://blog.hootsuite.com/social-media-advocacy-brand-advocate/]
Build a successful social media advocacy campaign
There are some steps to build a successful social media advocacy. These are in the
following:
Define Your Goals
Before you jump into measuring every single tweet, photo and Facebook
comment posted about your brand, first think about your goals with social
media. What are you trying to accomplish or gain through these social
channels? And which channels are most relevant to those goals?
The first step in your measurement plan should be to generate a list of what
you’re trying to achieve from your social media efforts. Social media can
serve a variety of purposes, from broadcasting news and information, to
What is lobby? Discuss the types and process of lobby.
Introduction
Lobbying is defined as interest representation, and its goal is influencing decision-makers to
achieve a particular goal. This influence does not occur through illegal means. Lobbying is a
completely legitimate activity, which occurs within a legally established framework and
through specific means, with an emphasis on communication and information delivery. In a
well-functioning democracy, lobbying is a valuable opportunity that grants serious social and
political benefits.
Definition of lobby
Generally we can say that Lobbying is the act of as trying to influence a politician or public
official on an issue.
The activity of trying to persuade someone in authority, usually an elected member of
a government, to support laws or rules that give your organization or industry an advantage.
[https://dictionary.cambridge.org/dictionary/english/lobbying]
So lobbying is the act of attempting to influence business and government leaders to create
legislation or conduct an activity that will help a particular organization.
Types of lobby
The four types of lobbying are represented by the following professionals, entities or
departments:
(a) Parliamentary affairs advisory services or Social Communication of Ministries (public
lobbying);
b) Government relations executives located in departments corporate / institutional affairs
(lobbying institutional);
c) Class entities, (class-based lobbying); and
d) Lobbying and consulting offices (private lobbying).
[Ref .https://www.researchgate.net/publication/330654739_About_Lobbying]
The descriptions of these are given below:
What do you mean digital media advocacy? Discuss the steps to successful dig...Md. Sajjat Hossain
What do you mean digital media advocacy? Discuss the steps to successful
digital media advocacy campaign and steps to digital media advocacy
strategies.
Introduction
The rise of digital advocacy is changing the way that public affairs practitioners,
lobbyists and association professionals perform their traditional job roles. The
increasing adoption of technology tools in the government relations space
illustrates how much value these technology tools bring to the advocacy profession
and the political arena in general.
Digital Advocacy
Digital advocacy describes efforts to mobilize constituents to participate in
political advocacy through the use of technology.
Digital advocacy concerns the ways in which you engage your audience online and
inspire them to take action around your cause.
https://powerfulpatients.org/2016/09/26/seven-steps-to-a-successful-digital-
advocacy-strategy/
Steps to successful digital campaign
1. Define your goals
Do you want conversions, followers, likes, responses to emails, to be #1 on Google
searches? The options are endless in digital marketing but it is wise to decide what
your main goal is going to be in your digital marketing campaign. If you want to
send emails as well as run ads on Google and other social media platforms,
consider hiring a digital marketing agency to help you out as this can be a huge
task for a small business owner.
There are several different types goals you can focus on. Some important ones that
you should be aware of are brand awareness, follower growth, conversions and
lead generation.
What do you mean by advocacy? Discuss the importance and types of advocacy. ...Md. Sajjat Hossain
What do you mean by advocacy? Discuss the importance and types of
advocacy. Write the steps of an advocacy plan. What are the tools of
advocacy?
Introduction
People advocate for a large number and variety of topics. Some of these are clear-
cut social issues that are universally agreed to be problematic and worth solving,
such as human trafficking. Advocacy can include many activities that a person or
organization undertakes including media campaigns, public speaking,
commissioning and publishing research. Lobbying (often by lobby groups) is a
form of advocacy where a direct approach is made to legislators on a specific issue
or specific piece of legislation.
Advocacy
Generally we can say that Advocacy is an activity by an individual or group that
aims to influence decisions within political, economic, and social systems and
institutions.
Ritu R. Sharma from the Academy for Educational Development describes
advocacy as a tool for “putting a problem on the agenda, providing a solution to
that problem and building support for acting on both the problem and the solution”.
[https://www.culturepartnership.eu/en/publishing/advocacy-course/what-is-
advocacy]
So Advocacy means taking action to create change.
Importance of advocacy
Advocacy includes many different types of activities. It has many importances. It
can mean researching new solutions, creating coalitions of like-minded people,
public campaigning to raise awareness and much more. The main importance of
advocacy is to create change. Given below some importance of advocacy:
To raise awareness
To influence and change policies
To represent individuals who may not be able to speak for themselves
What is media advocacy? Discuss the importance of media advocacy. When shoul...Md. Sajjat Hossain
What is media advocacy? Discuss the importance of media
advocacy. When should you focus on the media? What does media advocacy
involve?
Introduction
Media, which is the plural form of 'medium', are the forms of communication –
television and radio; newspapers, magazines, and written materials or "print
media", and, more often now, the Internet – used to spread or transmit information
from a source to the general public. Advocacy means openly supporting a certain
viewpoint or group of people. There are many ways and reasons to reach out to the
media, and advocates should use media advocacy as a means of influencing key
decision-makers.
Media advocacy
Generally we can say that Media advocacy is the strategic use of news making
through TV, radio and newspapers to promote public debate, and generate
community support for changes in community norms and policies.
According to Lori Fresina and Diane Pickles (2013) ‘Media advocacy is a way to
influence decision-makers through the media outlets that matter to them, such as
newspapers, radio, television, newsletters, journals, magazines, and even the newer
social media, like blogs, Facebook, and Twitter.’
[Retrieved from:https://www.communitycatalyst.org/doc-
store/publications/Media_Advocacy_Tools.pdf ]
So Media advocacy is the use of any form of media to help promote an
organization's or a company's objectives or goals, which come from the group's
vision and mission.
Importance of media advocacy
What are the social problems in Bangladesh? Discuss the media advocacy for s...Md. Sajjat Hossain
What are the social problems in Bangladesh? Discuss the media advocacy for
solving social problem of Bangladesh.
Introduction
A social problem is a condition that at least some people in a community view as
being undesirable. Social problem is an unexpected situation which hinders to lead
normal life in a society. Social problem is a multidimensional problem. Social
problem are created by various reasons.
Social problems in Bangladesh
Bangladesh is attacked by various social problems. The main problems are
i. over population
ii. poverty
iii. unemployment
iv. crime and corruption
v. lack of nutrition
vi. prostitution
vii. beggary and vagabond problem
viii. dowry and women repression
ix. lack of proper distribution of wealth
x. Divorce
xi. mental illness
xii. mentally disability problem
xiii. lack of security
xiv. drug addition
xv. Lack of sound health etc.
https://www.slideshare.net/nanayem/social-problem-of-bangladesh-and-its-
solution
We will briefly discuss these problems.
discuss the characteristics of media management
Introduction
Media and internet management covers all the goal-oriented activities of
planning, organization and control within the framework of the creation
and distribution processes for information or entertainment content in
media enterprises. Several features influence the functioning, management
models and the environment of the media industry
Characteristics of media management
There are some characteristics of media management. These are in the following:
• The services that media enterprises provide usually take the form of a service
package of information and entertainment (content) on the one hand, and
advertising space on the other.
• Both these partial services are traded on different markets. For the content, the
consumer markets are relevant. The advertising spaces, however, are traded on the
advertising markets to advertising customers.
• Media enterprises do not usually produce all the content that is contained in their
service packages themselves.
• For that reason, the procurement markets for the content are also important in
both the information and entertainment areas.
• Furthermore, the procurement markets for content also constitute, to some extent,
business markets. • The enterprises can, for example, purchase the complete rights
to an event and then resell them in the form of secondary utilization rights.
[https://www.slideshare.net/AbdulJawadChaudhry/chapter-3-characteristics-of-
media-management]
On the other hand we can see some other characteristics of media management.
These are given below:
Ten top features for better media management
what is advertising? Discuss the function of media management in advertising...Md. Sajjat Hossain
what is advertising? Discuss the function of media management in
advertising.
Introduction
Advertising is a form of communication whose purpose is to inform potential
customers about products and services. Every major medium is used to deliver these
messages, including: television, radio, movies, magazines, newspapers, video games,
the Internet and billboards. An advertising agency or ad agency is an organization
dedicated to creating, planning and handling advertising (and sometimes other forms
of promotion) for its clients.
Advertising
Generally we can say that Advertising is a marketing communication that employs
an openly sponsored, non-personal message to promote or sell a product, service or
idea
Advertising is a means of communication with the users of a product or service.
[https://economictimes.indiatimes.com/definition/advertising]
Types of advertising
There are different types of advertising. These are:
Commercial Media advertising
Advertising that involves commercial interests of profit-making and money-making
is called commercial advertising. Commercial advertising media can include wall
paintings, billboards, printed flyers and rack cards, radio, cinema and television ads,
web banners, mobile telephone screens, shopping carts, web popup, magazines,
newspapers and posters.
Covert advertising
Covert advertising is a unique kind of advertising in which a product or a particular
brand is incorporated in some entertainment and media channels like movies,
Discuss the principles of media management given by Brett
Parker
Introduction
Media Management consists of the ability to supervise and motivate employees
and the ability to operate facilities and resources in a cost-effective (profitable)
manner. The core task of media management is to build a bridge between the
general theoretical disciplines of management and the media industry. Media
professionals need strong commercial, strategic, and managerial skills to be
successful in an industry constantly undergoing fundamental changes.
Media Management
Media management is a term used for several related tasks throughout post-
production.
In general, any task that relates to processing your media is considered to be media
management, such as capturing, compressing, copying, moving, or deleting media
files.
https://www.slideshare.net/CheldhayeDay/media-management-functions-89915871
However, media management also refers to keeping track of your media files via
clip properties such as log notes, comments, scene number, shot/take number, and
so on.
Media management is seen as a business administration discipline that identifies
and describes strategic and operational phenomena and problems in the leadership
of media enterprises. Media management contains the functions strategic
management, procurement management, production management, organizational
management and marketing of media enterprises.
Brett Parker
With nearly 10 years of advertising and public relations experience, Brett Parker
began his career at Stone Ward in 2009. He started at the agency as an intern in the
What do you mean by media management? Discuss the necessity/
importance of media management.
Introduction
Media plays an important role in our day – to – day life. We stay up to date with the
news and the things that happen in the world with the help of it. One can know what’s
happening in the United States of America while he/she lives in any other parts of the
world. It can make or break the reputation of a person, organization, political party, etc.
The owner and the employee of the media house need to properly management of this
industry’s activity.
Media
Generally we can say that Media are the communication outlets or tools used
to store and deliver information or data.
Communication channels through which news, entertainment, education, data, or
promotional messages are disseminated. Media includes every broadcasting and
narrowcasting medium such as newspapers, magazines, TV, radio, billboards,
direct mail, telephone, fax, and internet.
[http://www.businessdictionary.com/definition/media.html]
So media is the means of communication.
Media management
Generally we can say that Media Management is the development, planning,
functioning and brand building of media enterprises.
The practice of directing and controlling media related businesses and business
functions.
[https://simplicable.com/new/media-management]
So media management is the functions of strategic management, procurement
management, production management, organizational management and marketing
of media enterprises.
Media companies are profit-making businesses. Those who commission and plan
programs or decide newspaper or magazine content, usually play safe by excluding
anything that might offend or upset readers or viewers. No media company would
like to lose revenue and profit by losing readers, or viewers, because they were
offended by ‘extreme’ views.
The pluralist theory of media ownership
Pluralists argue that media owners are responsible for their ways of handling
information because media content is mainly shaped by consumer demand in the
marketplace. They therefore only give the buying public what they want.
Moreover, editors, journalists and broadcasters have a strong sense of professional
ethics which act as a system of checks and controls on potential owner abuse of the
media.
They feel mass media are an essential part of the democratic process because the
electorate today gets most of their knowledge of the political process from
newspapers and television. They are also of the opinion that owners, editors and
journalists are trustworthy managers and protectors of this process.
Furthermore, pluralists argue that media audiences are the real power holders
because they can exercise the right to buy or not to buy.
Pluralists also argue that concentration of ownership is a product of economic
rationality rather than political or sinister motives. It is driven by the need to keep
costs low and to maximize profits. Globalization too results from the need to find
new audiences rather than from cultural imperialism. Power of media owners is
also restricted by state, or government, controls, e.g. in some societies, owners are
not allowed to own too much media or different types of media.
Advertising messages are everywhere. There are advertisements on radio,
television, billboards, newspapers, magazines, the Internet, matchbook covers, gas
pumps, shopping carts, clothing, and on. Advertising researchers want to answer
questions such as should a certain product be packaged in blue or red? Is
Cosmopolitan a better advertising buy than Vogue? Advertising research does not
involve any special techniques; the methods discussed earlier— laboratory, survey,
field research, focus groups, and content analysis—are in common use.
Advertising
Generally we can say that Advertising is a marketing communication and non-
personal message to promote or sell a product, service or idea.
Advertising is a means of communication with the users of a product or service.
https://economictimes.indiatimes.com/definition/advertising
Advertising research
Advertising research is a specialized form of marketing research conducted to
improve the efficiency of advertising.
Advertising research is the systematic gathering and analysis of information to help
develop or evaluate advertising strategies, ads and commercials, and media
campaigns.
https://www.slideshare.net/PranavKumarOjha/advertising-research-13466787
So research in advertising is applied research, which attempts to solve a specific
problem and is not concerned with theorizing or generalizing to other situations.
Areas in advertising research
There are three functional research areas in advertising these are
1. Copy research
2. Media research and
Research is essential element in public relation. Public relations are the act of
communicating to the public in order to create an acceptable image of the company
in which we are working for. This means a public relations professional need to
understand what the public considers an acceptable image, which is often done
through research. It provides the initial information necessary to plan public
relation action and to evaluate its effectiveness. Without research, public relations
would not be a true management function.
Public relations
Public relations (PR) are the practice of deliberately managing the spread
of information between an individual or an organization (such as a business,
government agency, or a nonprofit organization) and the public.
Public relations are used to build relationships with employees, customers,
stockholders, voters, or the general public.
Public relations research
Public relations research is a simple use of communication to persuade public.
Public relations research is an essential part of public relations management.
Types of Public relations research
There are three types of public relations research. These are in the following:
1. Applied research
2. Basic Research
3. Introspective Research
The descriptions of these are given below:
What do you mean by electronic media? Discuss the structure of electronic med...Md. Sajjat Hossain
Rapid communication through latest technology has facilitated speedy information
gathering and dissemination and this has become an essential part of the modern
society. It was Marshall McLuhan who said that electronic technology is reshaping
and restructuring patterns of social interdependence and every aspect of our
personal life. Extraordinary information explosion have dramatically shrunk time
and distance and have converted our world into a Global Village. Electronic media
have transformed communication and our ability to share, store and gain
information and knowledge.
Electronic media
Electronic media are media that use electronics or electromechanical audience to
access the content.
Electronic media is the media that one can share on any electronic device for the
audiences viewing, unlike static media (Printing) electronic media is broadcasted
to the wider community.
[https://www.skillmaker.edu.au/what-is-electronic-media/]
Electronic media typically refers to information (speeches, documentaries,
interviews, advertisements, daily news, financial reports, etc.) distributed through
radio and television.
Structure of a Typical Radio Station
ভিক্ষার চাল কাঁড়া আকাঁড়া = Beggars must not be choosers
ঢিলটি মারলে পাটকেলটি খেতে হয় = Tit for tat
মন্ত্রের সাধন কিংবা শরীর পতন = Do or die
বাপ কা বেট = Like father, like son
নানা মুনির না পথ = Many men, many minds
যত গর্জে তত বর্ষে না = Barking dogs seldom bite
যতক্ষণ শ্বাস ততক্ষণ আশ = While there is life there is hope
এক মাঘে শীত যায় না = One swallow doesn’t make a summer
টাকায় টাকা আনে = Money begets money
চকচক করলেই সোনা হয় না = All that glitters is not gold
জোর যার মুলুক তার = Might is right
এক হাতে তালি বাজে না = It takes two to make quarrel
উদোর পিন্ডি বুদোর ঘাড়ে = One doth the scathe, another hath the scorn
ঘষতে ঘষতে পাথরও ক্ষয় হয় = Constant dripping wears out the stone
আপন গায়ে কুকুর রাজা = Every dog is a lion at home
নিজের পায়ে কুড়াল মারা = To dig one’s own grave
উৎপাতের কড়ি চিৎপাতে যায় = Ill got, ill spent
একবার না পারিলে দেখ শতবার = If at first try you don’t succeed, try, try again!
ইচ্ছা থাকলে উপায় হয় = Where there is a will, there is a way
চোরে চোরে মাসতুতো ভাই = Birds of the same feather flock together
গাছ তার ফলে পরিচয় = A tree is known by its fruits
আয় বুঝে ব্যয় কর = Cut your coat according to your cloth
জ্ঞানই শক্তি = Knowledge is power
একতাই বল = Unity is strength
অল্প বিদ্যা ভয়ঙ্করী = A little learning is a dangerous thing
অসময়ের বন্ধুই প্রকৃত বন্ধু = A friend in need is a friend indeed
একতায় উত্থান, বিভেদে পতন = United we stand, divided we fail
অপচয় করো না, অভাবও হবে না = Waste not, want not
অসারের তর্জন গর্জন স্যার = Empty vessel sounds much
আপন চরকায় তেল দাও = Oil your own machine
কষ্ট বিনা কেষ্ট মেলে না = No pains, no gains
কয়লা ধূলে ময়লা যায় না = Black will take no other hue
আপন ভাল তো জগত ভালো = To the pure all things are pure
উপদেশের চেয়ে দৃষ্টান্ত ভালো = Example is better than precept
সেয়ানে সেয়ানে কোলাকুলি-A spartan meets a spartan
মাথা নেই তার মাথাব্যথা =A beggar cannot be a bankrupt
বিনা মেঘে বজ্রপাত =A bolt from the blue
নাচতে না জানলে উঠোন বাঁকা =A bad workman quarrels with his tools.
যতক্ষণ শ্বাস, ততকক্ষণ আঁশ=While there is life, there is hope.
যেমন কর্ম তেমন ফল -As you sow so you reap.
কত হাতি গেল তল, মশা বলে কত জল = Fools rush in where angels fear to tread
কাঁটা দিয়ে কাঁটা তোলা = Using a thorn to remove a thorn
কাটা ঘায়ে নুনের ছিটে = To add insult to injury
কানা গরুর ভিন্ন পথ = The fool strays from the safe path
কারও পৌষ মাস, কারও সর্বনাশ = One’s harvest month, is another’s complete devastation
বিপদ কখনও একা আসে না = Misfortune never comes alon
আয়ের অধিক ব্যয় করো না = Do not live above your means
কুকুরের পেটে ঘি মজে না = Habit is the second nature
কুমিরের সঙ্গে বিবাদ করে জলে বাস = It is hard to sit at Rome and strike with the Pope
গাইতে গাইতে গায়েন = Practice makes a man perfect
ঘরে পোড়া গরু সিঁদুরে মেঘ দেখলে ডরায় = A burnt child dreads the fire
গেঁয়ো যোগী ভিখ পায় না = A prophet is not honoured in his own country
অধীনতা অপেক্ষা মৃত্যু শ্রেয় = Even death is preferable to bondage
সে হাড়ে হাড়ে দুষ্ট = He is wicked to the backbone
ভাই ভাই ঠাঁই ঠাঁই = Brothers will part
ঘুঘু দেখেছ, ফাঁদ দেখ নি
Tell me about yourself_Introduce Yourself_ Tell me about yourself only focusi...Md. Sajjat Hossain
1. Tell me about yourself/Introduce Yourself/ Tell me about yourself only focusing your academic Career/ Educational qualification
Good morning/afternoon sir,
First of all, thank you for giving me this wonderful opportunity to introduce myself.
My name is Md. (Mohammad) Sajjat Hossain. I am from Dhaka.
I had done my Secondary School Certificate and Higher Secondary School Certificate from Motijheel Govt. Boys' High School under Dhaka Board with GPA.... at SSC and.... at HSC.
I did my Graduation and Post-Graduation in Mass Communication and Journalism from Begum Rokeya University, Rangpur acquired CGPA.... and.... respectively.
I had got Bangabandhu Merit Scholarship for a brilliant result.
I have done 20+ online courses about journalism and research from various renowned online platform.
and I have completed my Post-Graduation from the same Institute. I had got Bangabandhu Merit Scholarship for a brilliant result.
I have completed BSS & MSS in Mass Communication and Journalism from Begum Rokeya University, Rangpur
Newspaper vocabulary
1. Acute crisis of food- চরম খাদ্যাভাব
2. Angrily received- রাগান্বিতভাবে গৃহীত
3. Autopsy -ময়নাতদন্ত
4. Apprise-অবগত করানো
5. Abuse of power -ক্ষমতার অপব্যবহার
6. Asylum-রাজনৈতিক আশ্রয়, আশ্রয়
7. Ammunition - গোলা-বারুদ
8. Along people budget- জনগণকে সাথে নিয়ে
9. A matter of life and death- জীবন মরণ সমস্যা
10. A lunatic asylum- পাগলা গারদ
11. An imminent danger - আসন্ন বিপদ
12. A lame excuse- বাজে ওজর
13. A host of well wisher- শুভাকাঙ্ক্ষী
14. A midnight security- কড়া নিরাপত্তার মধ্য দিয়ে
15. Alluvium- পলি
16. A mere baby- একটি কচি খোকা
17. A goodish steps- বেশ খানিকটা দূর
18. Approach- আগমন করা
19. Altercate- কথা কাটাকাটি করা
20. Arbitrate-মাতব্বরী করা
21. Arbitrator- মাতব্বর
22. A small fry pan- চুনোপুটি
23. Atom of truth- সত্যের লেশ
24. Anywhere near- ধারে কাছেও না
25. Anti-people budget-গণবিরোধী বাজেট
26. Anti-smuggling drive-
চোরাচালান বিরোধী অভিযান
27. Anti state activities-রাষ্ট্রবিরোধী কার্যকলাপ
28. Awards and accolades-পুরস্কার ও সম্মাননা
29. Aid effort- ত্রাণ তৎপরতা
30. A couple of days ago- কয়েকদিন আগে
31. Artificial tears- লোক দেখানো কান্না
32. All out co-operation- সার্বিক সহযোগিতা
33. Above criticism- সমালোচনার উর্ধ্বে
34. Alarming rumor- ভীতিকর গুজব
35. An emblem of peace- শান্তির প্রতীক
36. Anti-Social activities
সমাজ বিরোধী কার্যকলাপ
37. Agitating mob/Angry mob- বিক্ষুব্ধ জনতা
38. Agricultural production- কৃষি উৎপাদন
39. Agro-based industries- কৃষিভিত্তিক শিল্প
40. At dead night- গভীর রাত
41. Above reproach- ধরা ছোঁয়ার বাইরে
42. Adulterant- ভেজাল
43. Abate further deterioration -অবনতি রোধ করা
44. A feign of terror- ত্রাসের রাজত্ব
45. Armed terrorist- অস্ত্রধারী সন্ত্রাস
46. Alleged- অভিযুক্ত
47. Arise suspicion- সন্দেহ উদ্রেক করা
48. Altercation - বাদানুবাদ, কথা কাটাকাটি করা
49. At gun point- বন্দুকের মুখে
50. Allege- অভিযোগ করা
51. As per demand- চাহিদা অনুযায়ী
52. Acting president- ভারপ্রাপ্ত সভাপতি
53. Allegiance to the ideals- আদর্শের প্রতি আনুগত্য
54. A blunt message- দুঃসংবাদ
55. A sigh of relief- স্বস্তির নিঃশ্বাস ফেলা
56. At the expense of- বিনিময়ে
57. Adverse impact- বিরূপ প্রতিক্রিয়া
58. Arsenic contamination - আর্সেনিক দূষণ
59. Apparently- দৃশ্যত
60. A bit further- আর একটু
61. Accept in principle - নীতিগতভাবে সম্মত হওয়া
62. A pair of raids- কয়েকদফা তল্লাশি
63. Academic atmosphere- শিক্ষার পরিবেশ
64. Anti state activities- রাষ্ট্রবিরোধী
65. Above law- আইনের উর্ধ্বে
66. A quick temper- সহজে রাগ করার স্বভাব
67. Amid protests- প্রতিবাদের মধ্যে দিয়ে
68. Against a backdrop - তীব্র উত্তেজনার প্রেক্ষাপটে
69. A Couple of months ago- কয়েক মাস আগে
70. Attain desired goal - প্রত্যাশিত লক্ষ্য অর্জন করা
71. Appellate Division - আপিল বিভাগ
72. Acquainted - পরিচিত
73. Adjure- সর্নিবন্ধ অনুরোধ করা
74. A gift of nature- প্রকৃতির দান
75. Bilateral business ties- দ্বিপাক্ষিক বাণিজ্যিক সম্পর্ক
76 Bloodletting- রক্তপাত
77. Bring out silent procession- মৌনমিছিল বের করা
78. Bureaucracy -
What is social media advocacy? How to build a successful social media advoca...Md. Sajjat Hossain
What is social media advocacy? How to build a successful social media
advocacy campaign?
Introduction
The number of social media users reached 3.916 billion worldwide in 2018 based
on the Global Digital Report 2018. Individuals are using social media to share their
experiences with products and brands, and shoppers are increasingly turning to
other user’s social media to make purchasing decisions.As this trend grows, it’s
vital for businesses to implement social media advocacy programs that will
connect with their audience and encourage them to amplify the brand story.
Social media advocacy
Generally we can say that social media advocacy is the promotion of a company
and its brand by its employees.
Social media advocacy means leveraging the social networks of the people who
like you and/or are invested in your continued success: your customers and
employees.
[https://blog.hootsuite.com/social-media-advocacy-brand-advocate/]
Build a successful social media advocacy campaign
There are some steps to build a successful social media advocacy. These are in the
following:
Define Your Goals
Before you jump into measuring every single tweet, photo and Facebook
comment posted about your brand, first think about your goals with social
media. What are you trying to accomplish or gain through these social
channels? And which channels are most relevant to those goals?
The first step in your measurement plan should be to generate a list of what
you’re trying to achieve from your social media efforts. Social media can
serve a variety of purposes, from broadcasting news and information, to
What is lobby? Discuss the types and process of lobby.
Introduction
Lobbying is defined as interest representation, and its goal is influencing decision-makers to
achieve a particular goal. This influence does not occur through illegal means. Lobbying is a
completely legitimate activity, which occurs within a legally established framework and
through specific means, with an emphasis on communication and information delivery. In a
well-functioning democracy, lobbying is a valuable opportunity that grants serious social and
political benefits.
Definition of lobby
Generally we can say that Lobbying is the act of as trying to influence a politician or public
official on an issue.
The activity of trying to persuade someone in authority, usually an elected member of
a government, to support laws or rules that give your organization or industry an advantage.
[https://dictionary.cambridge.org/dictionary/english/lobbying]
So lobbying is the act of attempting to influence business and government leaders to create
legislation or conduct an activity that will help a particular organization.
Types of lobby
The four types of lobbying are represented by the following professionals, entities or
departments:
(a) Parliamentary affairs advisory services or Social Communication of Ministries (public
lobbying);
b) Government relations executives located in departments corporate / institutional affairs
(lobbying institutional);
c) Class entities, (class-based lobbying); and
d) Lobbying and consulting offices (private lobbying).
[Ref .https://www.researchgate.net/publication/330654739_About_Lobbying]
The descriptions of these are given below:
What do you mean digital media advocacy? Discuss the steps to successful dig...Md. Sajjat Hossain
What do you mean digital media advocacy? Discuss the steps to successful
digital media advocacy campaign and steps to digital media advocacy
strategies.
Introduction
The rise of digital advocacy is changing the way that public affairs practitioners,
lobbyists and association professionals perform their traditional job roles. The
increasing adoption of technology tools in the government relations space
illustrates how much value these technology tools bring to the advocacy profession
and the political arena in general.
Digital Advocacy
Digital advocacy describes efforts to mobilize constituents to participate in
political advocacy through the use of technology.
Digital advocacy concerns the ways in which you engage your audience online and
inspire them to take action around your cause.
https://powerfulpatients.org/2016/09/26/seven-steps-to-a-successful-digital-
advocacy-strategy/
Steps to successful digital campaign
1. Define your goals
Do you want conversions, followers, likes, responses to emails, to be #1 on Google
searches? The options are endless in digital marketing but it is wise to decide what
your main goal is going to be in your digital marketing campaign. If you want to
send emails as well as run ads on Google and other social media platforms,
consider hiring a digital marketing agency to help you out as this can be a huge
task for a small business owner.
There are several different types goals you can focus on. Some important ones that
you should be aware of are brand awareness, follower growth, conversions and
lead generation.
What do you mean by advocacy? Discuss the importance and types of advocacy. ...Md. Sajjat Hossain
What do you mean by advocacy? Discuss the importance and types of
advocacy. Write the steps of an advocacy plan. What are the tools of
advocacy?
Introduction
People advocate for a large number and variety of topics. Some of these are clear-
cut social issues that are universally agreed to be problematic and worth solving,
such as human trafficking. Advocacy can include many activities that a person or
organization undertakes including media campaigns, public speaking,
commissioning and publishing research. Lobbying (often by lobby groups) is a
form of advocacy where a direct approach is made to legislators on a specific issue
or specific piece of legislation.
Advocacy
Generally we can say that Advocacy is an activity by an individual or group that
aims to influence decisions within political, economic, and social systems and
institutions.
Ritu R. Sharma from the Academy for Educational Development describes
advocacy as a tool for “putting a problem on the agenda, providing a solution to
that problem and building support for acting on both the problem and the solution”.
[https://www.culturepartnership.eu/en/publishing/advocacy-course/what-is-
advocacy]
So Advocacy means taking action to create change.
Importance of advocacy
Advocacy includes many different types of activities. It has many importances. It
can mean researching new solutions, creating coalitions of like-minded people,
public campaigning to raise awareness and much more. The main importance of
advocacy is to create change. Given below some importance of advocacy:
To raise awareness
To influence and change policies
To represent individuals who may not be able to speak for themselves
What is media advocacy? Discuss the importance of media advocacy. When shoul...Md. Sajjat Hossain
What is media advocacy? Discuss the importance of media
advocacy. When should you focus on the media? What does media advocacy
involve?
Introduction
Media, which is the plural form of 'medium', are the forms of communication –
television and radio; newspapers, magazines, and written materials or "print
media", and, more often now, the Internet – used to spread or transmit information
from a source to the general public. Advocacy means openly supporting a certain
viewpoint or group of people. There are many ways and reasons to reach out to the
media, and advocates should use media advocacy as a means of influencing key
decision-makers.
Media advocacy
Generally we can say that Media advocacy is the strategic use of news making
through TV, radio and newspapers to promote public debate, and generate
community support for changes in community norms and policies.
According to Lori Fresina and Diane Pickles (2013) ‘Media advocacy is a way to
influence decision-makers through the media outlets that matter to them, such as
newspapers, radio, television, newsletters, journals, magazines, and even the newer
social media, like blogs, Facebook, and Twitter.’
[Retrieved from:https://www.communitycatalyst.org/doc-
store/publications/Media_Advocacy_Tools.pdf ]
So Media advocacy is the use of any form of media to help promote an
organization's or a company's objectives or goals, which come from the group's
vision and mission.
Importance of media advocacy
What are the social problems in Bangladesh? Discuss the media advocacy for s...Md. Sajjat Hossain
What are the social problems in Bangladesh? Discuss the media advocacy for
solving social problem of Bangladesh.
Introduction
A social problem is a condition that at least some people in a community view as
being undesirable. Social problem is an unexpected situation which hinders to lead
normal life in a society. Social problem is a multidimensional problem. Social
problem are created by various reasons.
Social problems in Bangladesh
Bangladesh is attacked by various social problems. The main problems are
i. over population
ii. poverty
iii. unemployment
iv. crime and corruption
v. lack of nutrition
vi. prostitution
vii. beggary and vagabond problem
viii. dowry and women repression
ix. lack of proper distribution of wealth
x. Divorce
xi. mental illness
xii. mentally disability problem
xiii. lack of security
xiv. drug addition
xv. Lack of sound health etc.
https://www.slideshare.net/nanayem/social-problem-of-bangladesh-and-its-
solution
We will briefly discuss these problems.
discuss the characteristics of media management
Introduction
Media and internet management covers all the goal-oriented activities of
planning, organization and control within the framework of the creation
and distribution processes for information or entertainment content in
media enterprises. Several features influence the functioning, management
models and the environment of the media industry
Characteristics of media management
There are some characteristics of media management. These are in the following:
• The services that media enterprises provide usually take the form of a service
package of information and entertainment (content) on the one hand, and
advertising space on the other.
• Both these partial services are traded on different markets. For the content, the
consumer markets are relevant. The advertising spaces, however, are traded on the
advertising markets to advertising customers.
• Media enterprises do not usually produce all the content that is contained in their
service packages themselves.
• For that reason, the procurement markets for the content are also important in
both the information and entertainment areas.
• Furthermore, the procurement markets for content also constitute, to some extent,
business markets. • The enterprises can, for example, purchase the complete rights
to an event and then resell them in the form of secondary utilization rights.
[https://www.slideshare.net/AbdulJawadChaudhry/chapter-3-characteristics-of-
media-management]
On the other hand we can see some other characteristics of media management.
These are given below:
Ten top features for better media management
what is advertising? Discuss the function of media management in advertising...Md. Sajjat Hossain
what is advertising? Discuss the function of media management in
advertising.
Introduction
Advertising is a form of communication whose purpose is to inform potential
customers about products and services. Every major medium is used to deliver these
messages, including: television, radio, movies, magazines, newspapers, video games,
the Internet and billboards. An advertising agency or ad agency is an organization
dedicated to creating, planning and handling advertising (and sometimes other forms
of promotion) for its clients.
Advertising
Generally we can say that Advertising is a marketing communication that employs
an openly sponsored, non-personal message to promote or sell a product, service or
idea
Advertising is a means of communication with the users of a product or service.
[https://economictimes.indiatimes.com/definition/advertising]
Types of advertising
There are different types of advertising. These are:
Commercial Media advertising
Advertising that involves commercial interests of profit-making and money-making
is called commercial advertising. Commercial advertising media can include wall
paintings, billboards, printed flyers and rack cards, radio, cinema and television ads,
web banners, mobile telephone screens, shopping carts, web popup, magazines,
newspapers and posters.
Covert advertising
Covert advertising is a unique kind of advertising in which a product or a particular
brand is incorporated in some entertainment and media channels like movies,
Discuss the principles of media management given by Brett
Parker
Introduction
Media Management consists of the ability to supervise and motivate employees
and the ability to operate facilities and resources in a cost-effective (profitable)
manner. The core task of media management is to build a bridge between the
general theoretical disciplines of management and the media industry. Media
professionals need strong commercial, strategic, and managerial skills to be
successful in an industry constantly undergoing fundamental changes.
Media Management
Media management is a term used for several related tasks throughout post-
production.
In general, any task that relates to processing your media is considered to be media
management, such as capturing, compressing, copying, moving, or deleting media
files.
https://www.slideshare.net/CheldhayeDay/media-management-functions-89915871
However, media management also refers to keeping track of your media files via
clip properties such as log notes, comments, scene number, shot/take number, and
so on.
Media management is seen as a business administration discipline that identifies
and describes strategic and operational phenomena and problems in the leadership
of media enterprises. Media management contains the functions strategic
management, procurement management, production management, organizational
management and marketing of media enterprises.
Brett Parker
With nearly 10 years of advertising and public relations experience, Brett Parker
began his career at Stone Ward in 2009. He started at the agency as an intern in the
What do you mean by media management? Discuss the necessity/
importance of media management.
Introduction
Media plays an important role in our day – to – day life. We stay up to date with the
news and the things that happen in the world with the help of it. One can know what’s
happening in the United States of America while he/she lives in any other parts of the
world. It can make or break the reputation of a person, organization, political party, etc.
The owner and the employee of the media house need to properly management of this
industry’s activity.
Media
Generally we can say that Media are the communication outlets or tools used
to store and deliver information or data.
Communication channels through which news, entertainment, education, data, or
promotional messages are disseminated. Media includes every broadcasting and
narrowcasting medium such as newspapers, magazines, TV, radio, billboards,
direct mail, telephone, fax, and internet.
[http://www.businessdictionary.com/definition/media.html]
So media is the means of communication.
Media management
Generally we can say that Media Management is the development, planning,
functioning and brand building of media enterprises.
The practice of directing and controlling media related businesses and business
functions.
[https://simplicable.com/new/media-management]
So media management is the functions of strategic management, procurement
management, production management, organizational management and marketing
of media enterprises.
Media companies are profit-making businesses. Those who commission and plan
programs or decide newspaper or magazine content, usually play safe by excluding
anything that might offend or upset readers or viewers. No media company would
like to lose revenue and profit by losing readers, or viewers, because they were
offended by ‘extreme’ views.
The pluralist theory of media ownership
Pluralists argue that media owners are responsible for their ways of handling
information because media content is mainly shaped by consumer demand in the
marketplace. They therefore only give the buying public what they want.
Moreover, editors, journalists and broadcasters have a strong sense of professional
ethics which act as a system of checks and controls on potential owner abuse of the
media.
They feel mass media are an essential part of the democratic process because the
electorate today gets most of their knowledge of the political process from
newspapers and television. They are also of the opinion that owners, editors and
journalists are trustworthy managers and protectors of this process.
Furthermore, pluralists argue that media audiences are the real power holders
because they can exercise the right to buy or not to buy.
Pluralists also argue that concentration of ownership is a product of economic
rationality rather than political or sinister motives. It is driven by the need to keep
costs low and to maximize profits. Globalization too results from the need to find
new audiences rather than from cultural imperialism. Power of media owners is
also restricted by state, or government, controls, e.g. in some societies, owners are
not allowed to own too much media or different types of media.
Advertising messages are everywhere. There are advertisements on radio,
television, billboards, newspapers, magazines, the Internet, matchbook covers, gas
pumps, shopping carts, clothing, and on. Advertising researchers want to answer
questions such as should a certain product be packaged in blue or red? Is
Cosmopolitan a better advertising buy than Vogue? Advertising research does not
involve any special techniques; the methods discussed earlier— laboratory, survey,
field research, focus groups, and content analysis—are in common use.
Advertising
Generally we can say that Advertising is a marketing communication and non-
personal message to promote or sell a product, service or idea.
Advertising is a means of communication with the users of a product or service.
https://economictimes.indiatimes.com/definition/advertising
Advertising research
Advertising research is a specialized form of marketing research conducted to
improve the efficiency of advertising.
Advertising research is the systematic gathering and analysis of information to help
develop or evaluate advertising strategies, ads and commercials, and media
campaigns.
https://www.slideshare.net/PranavKumarOjha/advertising-research-13466787
So research in advertising is applied research, which attempts to solve a specific
problem and is not concerned with theorizing or generalizing to other situations.
Areas in advertising research
There are three functional research areas in advertising these are
1. Copy research
2. Media research and
Research is essential element in public relation. Public relations are the act of
communicating to the public in order to create an acceptable image of the company
in which we are working for. This means a public relations professional need to
understand what the public considers an acceptable image, which is often done
through research. It provides the initial information necessary to plan public
relation action and to evaluate its effectiveness. Without research, public relations
would not be a true management function.
Public relations
Public relations (PR) are the practice of deliberately managing the spread
of information between an individual or an organization (such as a business,
government agency, or a nonprofit organization) and the public.
Public relations are used to build relationships with employees, customers,
stockholders, voters, or the general public.
Public relations research
Public relations research is a simple use of communication to persuade public.
Public relations research is an essential part of public relations management.
Types of Public relations research
There are three types of public relations research. These are in the following:
1. Applied research
2. Basic Research
3. Introspective Research
The descriptions of these are given below:
What do you mean by electronic media? Discuss the structure of electronic med...Md. Sajjat Hossain
Rapid communication through latest technology has facilitated speedy information
gathering and dissemination and this has become an essential part of the modern
society. It was Marshall McLuhan who said that electronic technology is reshaping
and restructuring patterns of social interdependence and every aspect of our
personal life. Extraordinary information explosion have dramatically shrunk time
and distance and have converted our world into a Global Village. Electronic media
have transformed communication and our ability to share, store and gain
information and knowledge.
Electronic media
Electronic media are media that use electronics or electromechanical audience to
access the content.
Electronic media is the media that one can share on any electronic device for the
audiences viewing, unlike static media (Printing) electronic media is broadcasted
to the wider community.
[https://www.skillmaker.edu.au/what-is-electronic-media/]
Electronic media typically refers to information (speeches, documentaries,
interviews, advertisements, daily news, financial reports, etc.) distributed through
radio and television.
Structure of a Typical Radio Station
ভিক্ষার চাল কাঁড়া আকাঁড়া = Beggars must not be choosers
ঢিলটি মারলে পাটকেলটি খেতে হয় = Tit for tat
মন্ত্রের সাধন কিংবা শরীর পতন = Do or die
বাপ কা বেট = Like father, like son
নানা মুনির না পথ = Many men, many minds
যত গর্জে তত বর্ষে না = Barking dogs seldom bite
যতক্ষণ শ্বাস ততক্ষণ আশ = While there is life there is hope
এক মাঘে শীত যায় না = One swallow doesn’t make a summer
টাকায় টাকা আনে = Money begets money
চকচক করলেই সোনা হয় না = All that glitters is not gold
জোর যার মুলুক তার = Might is right
এক হাতে তালি বাজে না = It takes two to make quarrel
উদোর পিন্ডি বুদোর ঘাড়ে = One doth the scathe, another hath the scorn
ঘষতে ঘষতে পাথরও ক্ষয় হয় = Constant dripping wears out the stone
আপন গায়ে কুকুর রাজা = Every dog is a lion at home
নিজের পায়ে কুড়াল মারা = To dig one’s own grave
উৎপাতের কড়ি চিৎপাতে যায় = Ill got, ill spent
একবার না পারিলে দেখ শতবার = If at first try you don’t succeed, try, try again!
ইচ্ছা থাকলে উপায় হয় = Where there is a will, there is a way
চোরে চোরে মাসতুতো ভাই = Birds of the same feather flock together
গাছ তার ফলে পরিচয় = A tree is known by its fruits
আয় বুঝে ব্যয় কর = Cut your coat according to your cloth
জ্ঞানই শক্তি = Knowledge is power
একতাই বল = Unity is strength
অল্প বিদ্যা ভয়ঙ্করী = A little learning is a dangerous thing
অসময়ের বন্ধুই প্রকৃত বন্ধু = A friend in need is a friend indeed
একতায় উত্থান, বিভেদে পতন = United we stand, divided we fail
অপচয় করো না, অভাবও হবে না = Waste not, want not
অসারের তর্জন গর্জন স্যার = Empty vessel sounds much
আপন চরকায় তেল দাও = Oil your own machine
কষ্ট বিনা কেষ্ট মেলে না = No pains, no gains
কয়লা ধূলে ময়লা যায় না = Black will take no other hue
আপন ভাল তো জগত ভালো = To the pure all things are pure
উপদেশের চেয়ে দৃষ্টান্ত ভালো = Example is better than precept
সেয়ানে সেয়ানে কোলাকুলি-A spartan meets a spartan
মাথা নেই তার মাথাব্যথা =A beggar cannot be a bankrupt
বিনা মেঘে বজ্রপাত =A bolt from the blue
নাচতে না জানলে উঠোন বাঁকা =A bad workman quarrels with his tools.
যতক্ষণ শ্বাস, ততকক্ষণ আঁশ=While there is life, there is hope.
যেমন কর্ম তেমন ফল -As you sow so you reap.
কত হাতি গেল তল, মশা বলে কত জল = Fools rush in where angels fear to tread
কাঁটা দিয়ে কাঁটা তোলা = Using a thorn to remove a thorn
কাটা ঘায়ে নুনের ছিটে = To add insult to injury
কানা গরুর ভিন্ন পথ = The fool strays from the safe path
কারও পৌষ মাস, কারও সর্বনাশ = One’s harvest month, is another’s complete devastation
বিপদ কখনও একা আসে না = Misfortune never comes alon
আয়ের অধিক ব্যয় করো না = Do not live above your means
কুকুরের পেটে ঘি মজে না = Habit is the second nature
কুমিরের সঙ্গে বিবাদ করে জলে বাস = It is hard to sit at Rome and strike with the Pope
গাইতে গাইতে গায়েন = Practice makes a man perfect
ঘরে পোড়া গরু সিঁদুরে মেঘ দেখলে ডরায় = A burnt child dreads the fire
গেঁয়ো যোগী ভিখ পায় না = A prophet is not honoured in his own country
অধীনতা অপেক্ষা মৃত্যু শ্রেয় = Even death is preferable to bondage
সে হাড়ে হাড়ে দুষ্ট = He is wicked to the backbone
ভাই ভাই ঠাঁই ঠাঁই = Brothers will part
ঘুঘু দেখেছ, ফাঁদ দেখ নি
Tell me about yourself_Introduce Yourself_ Tell me about yourself only focusi...Md. Sajjat Hossain
1. Tell me about yourself/Introduce Yourself/ Tell me about yourself only focusing your academic Career/ Educational qualification
Good morning/afternoon sir,
First of all, thank you for giving me this wonderful opportunity to introduce myself.
My name is Md. (Mohammad) Sajjat Hossain. I am from Dhaka.
I had done my Secondary School Certificate and Higher Secondary School Certificate from Motijheel Govt. Boys' High School under Dhaka Board with GPA.... at SSC and.... at HSC.
I did my Graduation and Post-Graduation in Mass Communication and Journalism from Begum Rokeya University, Rangpur acquired CGPA.... and.... respectively.
I had got Bangabandhu Merit Scholarship for a brilliant result.
I have done 20+ online courses about journalism and research from various renowned online platform.
and I have completed my Post-Graduation from the same Institute. I had got Bangabandhu Merit Scholarship for a brilliant result.
I have completed BSS & MSS in Mass Communication and Journalism from Begum Rokeya University, Rangpur
Newspaper vocabulary
1. Acute crisis of food- চরম খাদ্যাভাব
2. Angrily received- রাগান্বিতভাবে গৃহীত
3. Autopsy -ময়নাতদন্ত
4. Apprise-অবগত করানো
5. Abuse of power -ক্ষমতার অপব্যবহার
6. Asylum-রাজনৈতিক আশ্রয়, আশ্রয়
7. Ammunition - গোলা-বারুদ
8. Along people budget- জনগণকে সাথে নিয়ে
9. A matter of life and death- জীবন মরণ সমস্যা
10. A lunatic asylum- পাগলা গারদ
11. An imminent danger - আসন্ন বিপদ
12. A lame excuse- বাজে ওজর
13. A host of well wisher- শুভাকাঙ্ক্ষী
14. A midnight security- কড়া নিরাপত্তার মধ্য দিয়ে
15. Alluvium- পলি
16. A mere baby- একটি কচি খোকা
17. A goodish steps- বেশ খানিকটা দূর
18. Approach- আগমন করা
19. Altercate- কথা কাটাকাটি করা
20. Arbitrate-মাতব্বরী করা
21. Arbitrator- মাতব্বর
22. A small fry pan- চুনোপুটি
23. Atom of truth- সত্যের লেশ
24. Anywhere near- ধারে কাছেও না
25. Anti-people budget-গণবিরোধী বাজেট
26. Anti-smuggling drive-
চোরাচালান বিরোধী অভিযান
27. Anti state activities-রাষ্ট্রবিরোধী কার্যকলাপ
28. Awards and accolades-পুরস্কার ও সম্মাননা
29. Aid effort- ত্রাণ তৎপরতা
30. A couple of days ago- কয়েকদিন আগে
31. Artificial tears- লোক দেখানো কান্না
32. All out co-operation- সার্বিক সহযোগিতা
33. Above criticism- সমালোচনার উর্ধ্বে
34. Alarming rumor- ভীতিকর গুজব
35. An emblem of peace- শান্তির প্রতীক
36. Anti-Social activities
সমাজ বিরোধী কার্যকলাপ
37. Agitating mob/Angry mob- বিক্ষুব্ধ জনতা
38. Agricultural production- কৃষি উৎপাদন
39. Agro-based industries- কৃষিভিত্তিক শিল্প
40. At dead night- গভীর রাত
41. Above reproach- ধরা ছোঁয়ার বাইরে
42. Adulterant- ভেজাল
43. Abate further deterioration -অবনতি রোধ করা
44. A feign of terror- ত্রাসের রাজত্ব
45. Armed terrorist- অস্ত্রধারী সন্ত্রাস
46. Alleged- অভিযুক্ত
47. Arise suspicion- সন্দেহ উদ্রেক করা
48. Altercation - বাদানুবাদ, কথা কাটাকাটি করা
49. At gun point- বন্দুকের মুখে
50. Allege- অভিযোগ করা
51. As per demand- চাহিদা অনুযায়ী
52. Acting president- ভারপ্রাপ্ত সভাপতি
53. Allegiance to the ideals- আদর্শের প্রতি আনুগত্য
54. A blunt message- দুঃসংবাদ
55. A sigh of relief- স্বস্তির নিঃশ্বাস ফেলা
56. At the expense of- বিনিময়ে
57. Adverse impact- বিরূপ প্রতিক্রিয়া
58. Arsenic contamination - আর্সেনিক দূষণ
59. Apparently- দৃশ্যত
60. A bit further- আর একটু
61. Accept in principle - নীতিগতভাবে সম্মত হওয়া
62. A pair of raids- কয়েকদফা তল্লাশি
63. Academic atmosphere- শিক্ষার পরিবেশ
64. Anti state activities- রাষ্ট্রবিরোধী
65. Above law- আইনের উর্ধ্বে
66. A quick temper- সহজে রাগ করার স্বভাব
67. Amid protests- প্রতিবাদের মধ্যে দিয়ে
68. Against a backdrop - তীব্র উত্তেজনার প্রেক্ষাপটে
69. A Couple of months ago- কয়েক মাস আগে
70. Attain desired goal - প্রত্যাশিত লক্ষ্য অর্জন করা
71. Appellate Division - আপিল বিভাগ
72. Acquainted - পরিচিত
73. Adjure- সর্নিবন্ধ অনুরোধ করা
74. A gift of nature- প্রকৃতির দান
75. Bilateral business ties- দ্বিপাক্ষিক বাণিজ্যিক সম্পর্ক
76 Bloodletting- রক্তপাত
77. Bring out silent procession- মৌনমিছিল বের করা
78. Bureaucracy -
What is project Management? How will you make a project effective by commutation? .pdf
1. 1
Question 7: What is project Management? How will you make a project
effective by commutation?
Introduction
Communication is not only about speaking to and hearing from people, it’s about
understanding the complete message. Communication is the key to successful
project management. Not only project management but also whole organization. A
successful project manager must be a great communicator.
Project Management
Generally we can say that Project management is the application of knowledge,
skills, tools, and techniques to project activities to meet the project requirements.
Project management can be defined as the discipline of applying specific processes
and principles to initiate, plan, execute and manage the way that new initiatives or
changes are implemented within an organization.
[https://www.axelos.com/best-practice-solutions/prince2/what-is-project-
management]
So Project management is the practice of initiating, planning, executing,
controlling, and closing the work of a team to achieve specific goals and meet
specific success criteria at the specified time.
Communication
Communication is simply the act of transferring or sharing information, ideas,
feeling from one place, person or group to another.
Communication is a process by which information is exchanged between
individuals through a common system of symbols, signs, or behavior.
[https://www.merriam-webster.com/dictionary/communication]
Communication for making a project effective
Accurate, useful, timely and credible communication is crucial to maintaining a
cohesive team environment and achieving project success. All project information
should be communicated consistently throughout each stage of the process so all
2. 2
team members are equally informed. Open sharing of information should be
encouraged and a no surprises attitude must be adopted to create a trusting work
environment. A variety of communication mediums should also be used. Given
below different types of communication for project management:
Different Types of Communication in Projects
There are many perspectives to project communication. We'll take a look
at four types of communication aspects project managers need to be aware of...
Project Perspective
Organizational Perspective
Formality Perspective
Channel Perspective
[https://www.project-management-skills.com/different-types-of-
communication.html]
The descriptions of these are given below:
PROJECT PERSPECTIVE
From a project perspective, communication can be looked at as
either internal or external.
Internal communication is the communication that takes place between
project team members. Generally, this type of communication is "raw." It may
involve a lot of back-and-forth discussion as plans or issues are worked out.
External communication is communication between project team members
and the other project stakeholders. Examples include communication with
internal and external customers, other projects, and the media. Generally, this
type of communication is cleaned up or otherwise prepared before being
presented or sent to the receiving party.
3. 3
ORGANIZATIONAL PERSPECTIVE
Communication from an organizational perspective can be categorized
as vertical, horizontal, or diagonal. This perspective takes into account the way
organizations are structured.
Vertical communication is the upward and downward communication flow
that happens between different hierarchical levels of the organization. An
example of upward communication is when a project team member provides
the project manager with a status update of his assigned tasks. An example
of downward communication is when the project manager shares the project
goals with the project team.
Horizontal communication refers to communication between people at the
same organizational level. An example of horizontal communication is when
project team members discuss project topics with each other.
Diagonal communication takes place between different functional divisions of
the organization. Diagonal communication has become more important as
matrix and project-based organizations become more common. To be effective
in these types of organizations, a project manager has to be familiar with the
different functions and managers within the organization and then plan his
communications accordingly.
On the other hand Communication from an organizational perspective can be
categorized as Upward and Downward communication.
Upward Communication
Upward Communication is the process of information flowing from the lower
levels of a hierarchy to the upper levels. This type of communication is becoming
more popular in organizations as traditional forms of communication are becoming
less popular. The more traditional organization types such as a hierarchy, places
people into separate ranks.
Upward communication helps employees to express their requirements, ideas, and
feelings. For the top management, upward communication is an important source
of information for business decisions.
4. 4
Downward communication
Downward communication is the communication where information or messages
flows from the top of the organizational structure from the bottom of the
organizational structure. Downward communication occurs when information
flows down the hierarch form superiors to subordinates. This type of
communication may forms such as staff meetings, company newsletter, company
policy statement, information memos, e-mail, face-to-face contact, orders,
instruction etc.
FORMALITY PERSPECTIVE
Another way to look at project communication is on whether it
is formal or informal.
Formal communication
The Formal Communication is the exchange of official information that flows
along the different levels of the organizational hierarchy and conforms to the
prescribed professional rules, policy, standards, processes and regulations of the
organization.
Some examples of formal communication include reports, presentations, and
media releases. This type of communication is usually planned and takes some
time and effort to prepare.
Informal communication
The Informal Communication is the casual and unofficial form of communication
wherein the information is exchanged spontaneously between two or more persons
without conforming the prescribed official rules, processes, system, formalities and
chain of command.
Informal communication includes emails and ad-hoc discussions. Informal
communication has increased as many projects start to use social networking.
Many people don't put much thought into their informal communications.
However, effective project managers realize this type of communication is just
5. 5
as important as formal communication. Whether formal or informal, you need
to make sure you communicate with a purpose and that you put some thought
into how you communicate in order to get the results you want.
CHANNEL PERSPECTIVE
Project managers also need to give consideration to the communication
channel they will deliver their message over.
This perspective deals with how your message will be communicated. Will it
be...
Verbal or Non-Verbal
Written or Oral
Face-to-Face or via Telephone
There are many types of communication medium you can use. These are just a
few examples of the ways you can communicate your message.
Some of the factors to take into account when deciding what channel to use
are...
Purpose of the communication
Audience
Type of information
Conclusion
Communication strategy and plan is crucial for greater project visibility and
ultimately for project success. Understanding the different types of
communication is important for making sure your project communication is
successful.