discuss the characteristics of media management Introduction Media and internet management covers all the goal-oriented activities of planning, organization and control within the framework of the creation and distribution processes for information or entertainment content in media enterprises. Several features influence the functioning, management models and the environment of the media industry Characteristics of media management There are some characteristics of media management. These are in the following: • The services that media enterprises provide usually take the form of a service package of information and entertainment (content) on the one hand, and advertising space on the other. • Both these partial services are traded on different markets. For the content, the consumer markets are relevant. The advertising spaces, however, are traded on the advertising markets to advertising customers. • Media enterprises do not usually produce all the content that is contained in their service packages themselves. • For that reason, the procurement markets for the content are also important in both the information and entertainment areas. • Furthermore, the procurement markets for content also constitute, to some extent, business markets. • The enterprises can, for example, purchase the complete rights to an event and then resell them in the form of secondary utilization rights. [https://www.slideshare.net/AbdulJawadChaudhry/chapter-3-characteristics-of- media-management] On the other hand we can see some other characteristics of media management. These are given below: Ten top features for better media management