The document discusses the 7 C's of effective communication: completeness, conciseness, consideration, clarity, concreteness, courtesy, and correctness. It provides guidelines for each C, such as providing all necessary information for completeness, eliminating unnecessary words for conciseness, focusing on the receiver's perspective for consideration, using specific facts and vivid language for concreteness, choosing simple words and constructing effective sentences for clarity, being thoughtful of others' feelings for courtesy, and ensuring proper grammar, spelling, and accurate information for correctness. The 7 C's framework outlines important principles for crafting effective business messages and communications.