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7 C’s of effective communication
 Name: Munir Ahmad
 Roll No: HRP-3319
 Class: BBA 5th
 Date: 14/05/2014
7 Cs 0F Communication
COMPLETENESS
CONCISENESS
CONSIDERATION
CLARITY
CONCRETENESS
COURTESY
CORRECTNESS
Business message is complete when it contains all facts the
reader or listener needs for the reaction you desire.
As you strive for completeness, keep the following
guidelines in mind;
Provide all necessary information
Answer all questions asked
Give something extra when desirable
CONCISENESS
 Eliminate wordy expressions
 Include only relevant statements
 Be focused
 Shorten & avoid long explanations
 Avoid gushing politeness
 Avoid unnecessary repetitions
 Use short forms the second time
 Use pronouns
CONSIDERATION
Consideration means preparing every message with the
message receivers in mind; try to put yourself in their
place.
 Focus on YOU instead of I & WE
 Show reader benefit & interest
 Emphasize on positive & pleasant
CONCRETENESS
 Communicating concretely means being specific,
definite, and vivid rather than vague and general.
Often it means using donatives (direct, explicit, often
dictionary based) rather than connotative words (ideas
or notions suggested by or associated with a word or
phrase
 Use specific facts and figures
 Put action into words
 Choose vivid image building words
CLARITY
Getting the meaning from your head to the head of
your reader (accurately) is the purpose of clarity.
of course you know it is not simple.
We all carry around our own unique interpretations,
ideas, experiences associated with words.
 Choose short , familiar & conversational words
 Construct effective sentences and paragraphs
COURTESY
True courtesy involves being aware not
only of the perspective of others, but
also their feelings. courtesy stems from
a sincere you-attitude.
Be sincere , tactful, thoughtful and
appreciative
Omit expressions that hurt , irritate, or
insult
CORRECTNESS
At the core of correctness is proper grammar,
punctuation, and spelling.
However a message may be perfect grammatically and
mechanically but still insult or lose a customer.
 Use the right level of language
 Check accuracy of facts, figures and words
 Choose non discriminatory language
Question?

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7 c's of effective communication

  • 1. 7 C’s of effective communication  Name: Munir Ahmad  Roll No: HRP-3319  Class: BBA 5th  Date: 14/05/2014
  • 2. 7 Cs 0F Communication COMPLETENESS CONCISENESS CONSIDERATION CLARITY CONCRETENESS COURTESY CORRECTNESS
  • 3. Business message is complete when it contains all facts the reader or listener needs for the reaction you desire. As you strive for completeness, keep the following guidelines in mind; Provide all necessary information Answer all questions asked Give something extra when desirable
  • 4. CONCISENESS  Eliminate wordy expressions  Include only relevant statements  Be focused  Shorten & avoid long explanations  Avoid gushing politeness  Avoid unnecessary repetitions  Use short forms the second time  Use pronouns
  • 5. CONSIDERATION Consideration means preparing every message with the message receivers in mind; try to put yourself in their place.  Focus on YOU instead of I & WE  Show reader benefit & interest  Emphasize on positive & pleasant
  • 6. CONCRETENESS  Communicating concretely means being specific, definite, and vivid rather than vague and general. Often it means using donatives (direct, explicit, often dictionary based) rather than connotative words (ideas or notions suggested by or associated with a word or phrase  Use specific facts and figures  Put action into words  Choose vivid image building words
  • 7. CLARITY Getting the meaning from your head to the head of your reader (accurately) is the purpose of clarity. of course you know it is not simple. We all carry around our own unique interpretations, ideas, experiences associated with words.  Choose short , familiar & conversational words  Construct effective sentences and paragraphs
  • 8. COURTESY True courtesy involves being aware not only of the perspective of others, but also their feelings. courtesy stems from a sincere you-attitude. Be sincere , tactful, thoughtful and appreciative Omit expressions that hurt , irritate, or insult
  • 9. CORRECTNESS At the core of correctness is proper grammar, punctuation, and spelling. However a message may be perfect grammatically and mechanically but still insult or lose a customer.  Use the right level of language  Check accuracy of facts, figures and words  Choose non discriminatory language