The document discusses several principles of effective communication: - Conciseness means conveying a short and essential message using limited words while avoiding excessive words and being comprehensible to the audience. - Completeness means including all relevant information so the message is not missing any details needed for the reader or listener. - Clarity emphasizes conveying a specific message or goal at a time to make understanding easier. - Courtesy involves stepping into the perspective of others by considering their viewpoint, background, and maintaining their self-respect through respectful word choices. - Concreteness specifies using facts, figures, images and action words instead of general statements to provide specificity. - Correctness ensures communication is free of

2. Presented by:
Lutuf ullah 16TE55
Rubaisha 16TE59
Fabiha 16TE69

3. Principles

4. Conciseness
 means provide short and essential
message in limited words to the
audience.
 Avoid from using excessive and
needless words.
 comprehensible to the audience.
 Benefits.
How to achieve?
Eliminate wordy expressions.
Include only relevant
information.
Avoid repitation.

5. Completeness
 Complete means the message contains all
the relevant information required by reader or
listener.
 No missing information.
 Develops and enhances reputation of an
organization.
 No additional cost is inaccured in conveying
extra message if the communication is
complete.
 Helps in better decision making by the
audience/readers/recievers.
Persuades the audience.

6. Completeness identification.
 Five W questions.

7. Clarity
 clarity implies emphasizing on
specific message or goal at a time.
 it makes understanding easier.
 complete clarity of thoughts enhances
the meaning of message.
 clear message make use of exact
and appropriate words.

8. Consideration
 Consideration implies stepping into the
shoes of others.
 effective communication must take the
audience into consideration i-e;
 the audience point of view.
 mindset
 background
• to ensure that the self respect of the
audience is maintained and their emotions
are not at harm.
• modify your words in message to suit
audiences need while making your message
complete.

9. Courtesy
 courtesy/ courteous communication.
 Insult. TYPES
1) Directly insult.
2) Indirectly insult.
 or hidden insult.
i-e: I love that you are confident enough
not to care about how you look.

10. Rules for Courteousness
1) Be sincerely,
o Tactful.
o Thoughtful.
o Appreciative.
2) Use expressions that show respect.
3) Choose non discriminatory
expressions.
Courtesy cost nothing but it wins many
a lasting friend!

11. Concretness
 Concreteness means the message
should be specific instead of general.
 Requirements.
a) use facts and figures instead of using
generic.
b) use image building words.
c) use action words.
d) avoid un-certainity.
General
1) He is very intelligent student of
class, and stood first in class.
Specific
2) Ali’s GPA in E.E 16batch
session was 3.95/4, he stood first
in his class.
i-e : The camera has a
system that gives good
pictures.
i-e :
1) Marie walked to school.
2) Louis thought about the
math problem

12. Correctness
 Correct in communication implies that
communication free from errors.
a) Written form.
Grammatical, punctuation, spellings.
b) Verbal form.
 Feelings.
 Sound.
 Time bounded.