7 C's of Effective Communication. Helpful in Business Communication, Public Speaking, Group discussion ets

2. Group Members

3. The 7 C’s of Effective Communication

4. Definition
The message is said to be effective when the receiver
understands the same meaning that the sender had
intended to convey. In order to be effective
communication it must have seven qualities.
The message is said to be
effective when the receiver
understands the same meaning
that the sender had intended to
convey. In order to be effective
communication it must have
seven qualities.
Definition

5.  Correctness
 Clarity
 Conciseness
 Completeness
 Consideration
 Concreteness
 Courtesy

6.  Completeness
The message must bear all the
necessary information to bring
the response that sender desires.
The sender should answer all the
questions with facts and figures.

7. Guidelines for Completeness
 Provide all Necessary Information
 Answer all Questions Asked
 Give Something Extra, When Desirable

8.  Conciseness
A concise message saves time as well as cost of
both the sender and receiver. It underlines and
highlights the main message. Since it avoids using
excessive and needless words.

9.  Eliminate Wordy Expressions
 Include Only Relevant Data
 Avoid Unnecessary Repetition
Suggestions to achieve conciseness

10.  Consideration
In communication means understanding the
human nature. It demands to put oneself in the
place of the receiver while composing a message.
 Specific ways to Indicate Consideration
• Focus on “you” instead of “I” and “we”
• Show Audience Benefit or Interest in the Receiver
• Emphasize Positive , Pleasure Fact

11.  Concreteness
The facts and figures being presented in the
message should be specific. Concreteness
reinforces confidence of sender of the
message.
 Guidelines for concreteness
• Use Specific Facts and figures
• Put Actions in Your Verbs
• Put Actions in Verbs Not in Nouns

12.  Clarity
‘’ The quality of being clear’’
You should be clear what are you
saying?
Clarity of thoughts and clarity of
expressions
You should not doubt in
communication

13. It demands the usage of simple language and
easy sentence structure while composing the
message.
Choose precise , concrete and familiar words
Construct effective sentence and paragraphs

14. Chose precise , concrete and familiar
words
 When you use a precise or concrete language,
you select exactly the right words to convey
your meaning.
 When you use a familiar language ,you select a
word that is a part of our personal usage ,
familiar to the audience ,and appropriate for the
situation.

15. Construct effective sentence and
paragraphs
 Length
Average sentence length (17 to 20 words)
 Unity
One main idea
 Coherences
correctly arranged
 Emphasis
Gives force to important sentence

16. Courtesy
It means valuing the feelings of the
receiver. The sender of the message should
sincerely be polite. In bussiness almost
everything starts and ends in Courtesy.

17. Suggestion to Generate Courteous Tone
• Be Sincerely Tactful, Thoughtful, and
Appreciative
• Use Expression That Show Respect
• Choose Nondiscriminatory

18.  Correctness
Correctness implies using the right language,
correct use of grammar, spelling , punctuation
and accuracy in fact and figures.

19.  Characteristics of Correctness
• Use Right Level of Language
• Check Accuracy of Facts, Figures and Words
• Maintain Acceptable Writing Mechanics

20.  Right Level of Language
• Formal Writing
• Informal Writing
• Avoid Substandard Language
 Figures and Facts
• Verify your statistical data
• Double Check your Totals
• Have Someone to Read Your Message
• Determine Whether a Fact has Changed
Over Time

21.  Maintain Acceptable writing mechanics
Here mechanics means all the areas concerning style
and layout of the messages you are going to write for
communication. While editing any message, the
computerized software helps to improve the
correctness of the message. But it is necessary to give
careful attention to the every written document