The document discusses guidelines for effective business communication. It emphasizes communicating with clarity, completeness, conciseness, consideration, correctness, concreteness, and courtesy. Clarity means emphasizing a specific message rather than too much at once. Completeness means conveying all necessary facts to the audience. Conciseness is communicating the main message in the fewest words possible. Consideration means understanding the audience's perspective. Correctness means avoiding errors. Concreteness means using specific language. Courtesy means respecting the receiver.

2. Primarily I would thank God for being able to complete this presentation in
Success. Then I would like to thank my teacher, whose valuable guidance has
been the ones that helped me patch this presentation and make it full proof
success her suggestions and her instructions has served as the major
contribution towards the completion of the presentation.
Then I would like to thank my parents and friends who have helped me with
their valuable suggestions and guidance.

4. Communication is an essential part of one’s life today.
People need to interact with each other, and this can be
done by communicating. In the past, information was
relayed through writing a letter or using a telegram. This
was the most preferred media.
However, technology has advanced this media and made it
easy for people to communicate through email, messages
and voice calls. Firms are not left out in this. Businesses
need to have a clear communication channel for it to be
successful and stand out.
This can be done trough traditional or modern methods.
Whether using one of them, it has to be in line with the 7
C’s of communication. This help the business to run
smoothly hence becoming successful and obtaining large
market share.

5. Guidelines for Effective Business Communication
Clarity Completeness Conciseness Consideration Correctness Concreteness
Courtesy

6.  Clarity implies emphasizing on a specific message or goal at a
time, rather than trying to achieve too much at once. Clarity in
commination has following features:
• It makes understanding easier.
• Complete clarity of thoughts and ideas enhances the meaning of
message.
 Clear message makes use of exact appropriate and concrete
words.

7. The message must be complete. It should convey
all the facts required by the audience. The sender of
the message must take into consideration the
receiver and should communication all the facts and
figures related to the message.

8.  Conciseness means communicating what you want to convey in least possible words.
Conciseness is a necessity for effective communication. Concise communication has
following features:
• It is both time – saving as well as cost – saving.
• It underlines and highlights the main message.
• Concise communication provides short and essential message in limited words to the
audience.
• Concise message is more appealing and comprehensible to the audience.

9. Consideration implies “stepping into shoes of others”. Effective
communication must take the audience into consideration, i.e.,
the audience’s view points, background, mind-set, education
level etc. make an attempt to envisage your audience, their
requirements, emotions ad well as problems. Ensure that the
self respect of the audience is maintained and their emotions
are not at harm.

10. Concrete communication implies being particular
and clear rather than fuzzy and general.
Concreteness strengthens the confidence.
Concrete message has following features:
• It is supposed with specific facts and figures.
• It makes use of words that are clear and that build
the reputation.
Concrete message are not misinterpreted

11.  Correctness in communication implies that there are no generation errors in
communication. Correct communication has following features:
• The message is exact correct and well- timed.
• If the communication is correct, it boosts up the confidence level.
• Correct message has greater impact on the audience/readers.
• It checks for the precision and accurateness of the fact and figures used in
the message.
• It makes use of appropriate and correct language in the message.

12.  Courtesy in message implies the message should show the sender
expression as well as should respect the receiver. The sender of the
message should be sincerely polite, judicious, reflective and enthusiastic.
Courteous message has following features:
• Courtesy implies taking into consideration both viewing as well as feelings
of the receiver of the message.
• Courteous message is positive and focused at the audience.
• It makes use of the terms showing respect for the receiver of message.
 It is not at all biased

13. THANK YOU…