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7cs of Communication
COMPLETENESS
 Completeness in the message means that the
message contains all the relevant information
that a reader or listener need for doing the
desire reaction you need. Senders and the
receiver are many times differ to each other
from many aspects such as backgrounds,
connotative meanings, status, etc. Because of
these all differences, which occurs mostly,
the sender have to give attention in
composing of the message.
 Sometimes message completeness
makes unimportant message to an
important message.
 
Provide All Necessary Information.
Answer All Questions Asked.
Give Something Extra, When
Desirable
CONCISENESS
 Conciseness means to compose the
message in the brief way. That means
to use the few words in which the
message can understand and all C’s also
fulfill. Without using more words and
lengthy statement, a conciseness
message is complete.
Eliminate Wordy Expressions.
 Include Only Relevant Material.
Avoid Unnecessary Repetition
CONSIDERATION
 Consideration means that whenever you
compose the message, keep always
audience in your mind who will receive
your message.
 Focus on “You” Instead of “I” and
“We”.
 Show Audience Benefit or Interest in
the Receiver.
 Emphasize Positive, Pleasant Facts.
CONCRETENESS
 Whenever you communicate, make specific
and definite for statement rather then make
it general. Sometimes misunderstanding of
words may give birth to war or lawsuit. There
is a difference between denotative (literal or
dictionary meaning) and connotative (ideas or
associative meaning) so try to use denotative
meaning in your statement. For e.g. if you use
word fruit so what fruit, is it apple, banana
or mange etc.
CLARITY
 Compose your message in that manner
by which the receiver clearly
understands what you want to say. That
is called the clarity in which your
message accurately passes from your
brain to the receiver brain
Choose Precise, Concrete, and
Familiar Words.
Construct Effective Sentences and
Paragraphs
COURTESY
 Courtesy is an act of respect. If you
know your audience, you can use well
courteous words in your message.
Courtesy shows the you-attitude in
your message.
 Be Sincerely Tactful, Thoughtful, and
Appreciative.
 Use Expressions that Show Respect.
Choose Nondiscriminatory
Expressions
CORRECTNESS
 Whenever you compose your message, pay
careful attention to writing grammar and
mechanics such as capitalization, spelling,
punctuation etc. Sometimes, your message
give less respect to the receiver but the
message is grammatically & mechanically
perfect. Apply three points to maintain
correctness in your message: -
 Use the Right Level of Language.
 Check Accuracy of Figures,
Facts and Words.
Maintain Acceptable Writing
Mechanics

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7csofcommunication 110309033455-phpapp01

  • 2. COMPLETENESS  Completeness in the message means that the message contains all the relevant information that a reader or listener need for doing the desire reaction you need. Senders and the receiver are many times differ to each other from many aspects such as backgrounds, connotative meanings, status, etc. Because of these all differences, which occurs mostly, the sender have to give attention in composing of the message.
  • 3.  Sometimes message completeness makes unimportant message to an important message.   Provide All Necessary Information. Answer All Questions Asked. Give Something Extra, When Desirable
  • 4. CONCISENESS  Conciseness means to compose the message in the brief way. That means to use the few words in which the message can understand and all C’s also fulfill. Without using more words and lengthy statement, a conciseness message is complete.
  • 5. Eliminate Wordy Expressions.  Include Only Relevant Material. Avoid Unnecessary Repetition
  • 6. CONSIDERATION  Consideration means that whenever you compose the message, keep always audience in your mind who will receive your message.
  • 7.  Focus on “You” Instead of “I” and “We”.  Show Audience Benefit or Interest in the Receiver.  Emphasize Positive, Pleasant Facts.
  • 8. CONCRETENESS  Whenever you communicate, make specific and definite for statement rather then make it general. Sometimes misunderstanding of words may give birth to war or lawsuit. There is a difference between denotative (literal or dictionary meaning) and connotative (ideas or associative meaning) so try to use denotative meaning in your statement. For e.g. if you use word fruit so what fruit, is it apple, banana or mange etc.
  • 9. CLARITY  Compose your message in that manner by which the receiver clearly understands what you want to say. That is called the clarity in which your message accurately passes from your brain to the receiver brain
  • 10. Choose Precise, Concrete, and Familiar Words. Construct Effective Sentences and Paragraphs
  • 11. COURTESY  Courtesy is an act of respect. If you know your audience, you can use well courteous words in your message. Courtesy shows the you-attitude in your message.
  • 12.  Be Sincerely Tactful, Thoughtful, and Appreciative.  Use Expressions that Show Respect. Choose Nondiscriminatory Expressions
  • 13. CORRECTNESS  Whenever you compose your message, pay careful attention to writing grammar and mechanics such as capitalization, spelling, punctuation etc. Sometimes, your message give less respect to the receiver but the message is grammatically & mechanically perfect. Apply three points to maintain correctness in your message: -
  • 14.  Use the Right Level of Language.  Check Accuracy of Figures, Facts and Words. Maintain Acceptable Writing Mechanics