Hybridoma Technology ( Production , Purification , and Application )
Star wars new
1. Name of Film Film Rights (franchise, sequel, book etc)
Film Budget
Prodution Company (Warner Bros, Film Four etc)
Director (plus other films they’ve made)
Main Star 1 (Plus other films)
Main Star 2 (Plus other films)
Brief Storyline
Production Details (where was it filmed? animation? special effects? etc
Release date (www.launchingfilms.com)
How wide was its release? (www.launchingfilms.com)
Two other films released the same week
Star wars the force awakens
$200 million
Lucasfilms
J.J. Abrams
Mission Impossible
Harrison Ford (Han solo)
Mark Hamill (Luke Skywalker)
Thirty years after defeating the Galactic Empire, Han Solo (Harrison Ford) and his allies face a new threat
from the evil Kylo Ren (Adam Driver) and his army of Stormtroopers.
Special effects CGI
December 17, 2015
worldwide
EXTRACTION
SISTERS
Franchise
2. Main Competator film (released around the same month)
Target audience for the film
What are the films main selling points?
Example of Promotion 1 - give details
Example of Promotion 2 - give details
Example of Promotion 3 - give details
How large was the marketing strategy?
Are there examples of the following:
Toys Fast Food Merch Other (List below)
Tv Appearences
High Profile Premiere
News Reports
Website
Social Media
Video Game
What do you consider the aim of the campaign to be (to be entertaining, exciting, cool, interactive, build on
prior success, be totally unique, build on star success, Create a brand etc)
THE HUNGER GAMES: MOCKINGJAY, PART 2
Everyone
Part of the most successful franchise ever, amazing special effects, legendary actors
Trailer- used to excite everyone for the film and make people want to watch it.
Film poster- show images from the film to excite and show audiences what might happen and who is in it.
Star wars toys- make the film appeal to children as-well as the parents buying the toys.
worldwide
The aim of the campaign was to excite people for the movie by including big stars, and is built on prior
success of the franchise. It was made to be exciting and cool for people of all ages.
