This document outlines several hero archetypes including the chief, who is a dynamic workaholic leader; the bad boy, who is dangerous and wild; the best friend, who is sweet, safe and reliable; the lost soul, who lives alone in torment; the charmer, who creates fantasies; the professor, who knows every answer; the swashbuckler, who is an adventurous excitement-seeker; and the warrior, who acts with honor and nobility.