media film research gravity

1. Name of Film Film Rights (franchise, sequel, book etc)
Film Budget
Prodution Company (Warner Bros, Film Four etc)
Director (plus other films they’ve made)
Main Star 1 (Plus other films)
Main Star 2 (Plus other films)
Brief Storyline
Production Details (where was it filmed? animation? special effects? etc
Release date (www.launchingfilms.com)
How wide was its release? (www.launchingfilms.com)
Two other films released the same week
gravity
Budget:
$100,000,000 (estimated)
warner bros, esperanto filmoj and heyday fils
alfonso cuaron
Sandra Bullock
George Clooney
A medical engineer and an astronaut work together to survive after a catastrophe destroys their shuttle and
leaves them adrift in orbit.
it was filmed at Lake Powell in Arizona USA
8th November 2013
it was a wide release
Hunger Games Catching Fire and Pandoras Promise
original story

2. Main Competator film (released around the same month)
Target audience for the film
What are the films main selling points?
Example of Promotion 1 - give details
Example of Promotion 2 - give details
Example of Promotion 3 - give details
How large was the marketing strategy?
Are there examples of the following:
Toys Fast Food Merch Other (List below)
Tv Appearences
High Profile Premiere
News Reports
Website
Social Media
Video Game
What do you consider the aim of the campaign to be (to be entertaining, exciting, cool, interactive, build on
prior success, be totally unique, build on star success, Create a brand etc)
Hunger Games Catching Fire
Teens
advertisement on buses and billboards
advertisement at cinemas food merchandise
advertisement with a high profile premiere and TV appearances and news reports
the advertisement