4. WHAT IS MARKETING?
Marketing is defined as “the activity, set of institution, and
processes for creating, communicating and delivering, and
exchanging offerings that have value for customers, clients,
partners, and society at large”.
6. INTRODUCTION :
• App Name : YourBus
• Available in : Play Store
• Benefits : Know your bus timings
Distance between the customer and the bus.
Estimated time of arrival.
Vacancy in the bus.
13. OBJECTIVES :
• Help people be on time.
• Book tickets even before 30 minutes of the departure of the bus.
14. WHY OUR APP, WHY NOT OTHER APPS?
• This app gives customers the route and timings of all private and
Government buses. None of the apps have the privilege to provide
service for both Government and private buses.
• Also provides the privilege of booking tickets even before 30 minutes
before the arrival of the bus. No other apps have this privilege.
• Membership would help customers earn points which can be redeemed
in the form of discount over their next booking.
15.
16. DISCUSSING ABOUT THE APP ON
APPRROAPRITATE FORUMS.
FOCUSSING ON CUSTOMER SERVICES.
RELYING ON WORD-TO –MOUTH MARKETING.
20. STRATEGY:
SERVICE
PROVIDERS
BRANDS
The app will provide services
through Google Play and from
Government and various other
private bus companies.
Various private travel companies
will be a part of this app.
21. STRATEGY(contd.):
PRICING DISTRIBUTION
Free app will be available in Play
Store. Premium customers will be
charged an amount of $30.99.
Reason: Ticket rates are higher
than normal during festive season.
But premium customers will get
the tickets at normal rate on
booking using the app.
22.
23. FREE VERSION FEATURES:
All basic features of this app is free.
PREMIUM VERSION FEATURES:
Additional features such booking tickets for the buses in a radius of
20 km even before 30 minutes without any additional charge.
Bus tickets during festive seasons are also available.
Membership will help you earn points on every booking which can be
redeemed as discount over next booking.
24.
25. WHY IS IMPLEMENATION IMPORTANT?
A good marketing strategy can be sabotaged by a poor implementation.
So to avoid it proper implementation is important
30. 4 MANTRAS OF IMPLEMENTATION:
• Strengthening the Research and Development Department.
• Must be equipped with latest technological advancements.
• Must be consumer satisfactory.
• Would lead to positive feedback and customer expansion
32. • DFGSFGSFD
IF THE APP FALS TO SATISFY THE
CUSTOMERS
GATHERING AN APP
DEVELOPER TEAM
DEVELOPMENT OF
THE APP
LINKING THE APP WITH
GOOGLE MAPS
REGISTRATION OF THE
BUSES WITH THE APP
RELEASING A TRIAL
VERSION OF THE
APP IN PLAY STORE
RELEASING THE
PREMIUM VERSION OF
THE APP
IF THE
APP IS
READY
PAYMENT TO THE APP
DEVELOPER TEAM
START
END
IMPROVEMENT IN
THE APP
33.
34. SWOT ANALYSIS
STRENGTH
New features such as location of the bus,
its status and booking even before 30
minutes of the bus departure is available
in this app.
WEAKNESS
As of now it is limited only to Google
Play Store.
OPPORTUNITY
With advancement in technology new
features will come into play. Also
some of the other technologies
present in other similar apps can also
be implemented.
THREATS
Tough competition from already existing
apps.
35. MARKET ANALYSIS OF MOBILE APPS
IF THE APP IS A SUCCESS IN PLAY STORE,
IT CAN THEN BE MADE AVAILABLE IN
APP STORE.
