Marketing plan of a new android application "Navifit",

1. NAVIFIT
TAKE THE FIRST STEP

4. Common Problems faced by travelers
Language barrier.
Finding a good place to stay.
Heading to the wrong places, especially at
night.
Not knowing their current position.

5. Relying on middleman for
hotels, bookings, cabs or be it
whatever, sometimes leads to
scam.
Cab driver might not take the
most direct route, in order to
make money.

6. The Solution is

8. Navifit provides accurate maps and
directions offline with added safety
features.
It also encourages to stay healthy
using the integrated fitness
application.
COMPANY OVERVIEW

9. MARKET
OVERVIEW
About 100
Million
people use
mobile apps for
travelling.

10. About 46 million people use
apps from the fitness and health
category.
About 41 percent download more
than five apps.
REASON FOR DOWNLOADING
FITNESS APPS
To track
physical
activity
To track
what they
ate
To lose
weight
To learn
exercise
52% 47% 46% 34%

11. TARGET
CUSTOMERS
The App targets
almost all the age
groups. People
who love to
explore
unknown places
and health
conscious
people will find
it more useful.

13. The Company’s prime
goal is to increase the
number of users of the
application.

16. CUSTOMERS
CUSTOMER NEEDS/WANTS
Accurate maps.
Identify the shortest path to the destination
and Automatic rerouting as conditions
change on the road.
Reduced battery consumption.
Live traffic updates.

17. Information about nearby places and cabs
availability, hotels availability, public
transport availability, site seeing costs.
Manage fitness activities, track your weight
and monitor your diet.
Added safety options.

18. COLLABORATOR
S
The main provider of Map data
The other main
collaborators

19. Collaborators play an
important role in marketing.
Their strategic goals are
To improve brand planning and strategic planning.
To provide performance review.
To develop promotional materials.
To achieve better integration with the client.

20. Any Country, any place, from largest
cities to smallest villages, at your
fingertips.
Customers should register to use the maps offline.
Navifit provides features better than any
other navigation apps in market.
COMPANY

21. COMPETITORS
The main competitor

22. Google Maps offers satellite imagery, street maps, 360° panoramic
views of streets, real-time traffic conditions and route planning for traveling by
foot, car, bicycle or public transportation.
There are many other navigation apps in market. Some of them are
Apple maps
Bing maps
MapQuest
Here maps

23. CONTEXT
Economically, the app is available as both free and premium versions. It is
economically reasonable since it provides best features at low cost.
Navifit is technologically better, since it provides latest technologies like
Augmented Reality, Head-up displays, etc.
Navifit is an app that can be used on a regular basis for fitness and also
for navigation. It is especially useful for tourists since it reduces their
work.

25. VALUE
PROPOSITION
The application provides best services to the customers
than the competitors. The customers will find Navifit
very useful.
The collaborators will never get disappointed and will
get extra benefits from Navifit.
By distributing the app freely and widely, it will
reach huge number and thereby the profit
increases.

27. PRODUCT &
SERVICES
The features provided by the application are
• Accurate offline maps
• Turn by turn voice guidance
• Live traffic update
• Live Sight
• Head up display
• Added security features
• Integrated fitness application

28. High quality maps for the entire world , without internet
connection is provided. It is updated several times per year.
Available for all popular devices. It works really fast. Zoom in and
out is smooth. It never freezes or becomes a blank grey square.

29. Turn by turn voice guided
navigation, automatic
rerouting as conditions
change on the road.

30. Navifit uses a combination of official police reports,
verified Twitter feeds, highway cameras and other
sources to make sure traffic information.
It announces traffic warnings like stop signs,
pedestrian crosswalks or when you are exceeding the
speed limit.

32. Things to do and see
Eat and drink
Shopping and services
Airports
Transit stations
Universities
Hospitals
Cabs availability
Others- Corporate
headquarters, Apartments,
Homes,etc.
Navifit helps to find the nearby
places of interest

33. On activating this mode,
Augmented reality view
of the area is loaded.
This is particularly
handy when walking to
somewhere new and
can’t work out exactly
where it is from the
overhead view

35. Transparent display that
presents data without
requiring users to look away
from their usual viewpoints.
This is especially
useful for better view
at night

36. • Speed limit audio warnings and lane
assistance.
• Add friends, share locations and
keep them updated on your arrival
time.
• Recording the navigation and
automatically saved.
• In case of any emergency or crash, it
immediately starts to broadcast the video
captured. An alert and the current location
is sent to the added list of friends.

37. Choose an exercise and the watch turns on the
appropriate sensors.
Set a goal based on distance, time or calorie for
the workout.
Encourage friends and family to join the path
to fitness. Conduct group challenges and
cheers or taunts.

38. BRAND NAME: Navifit
SLOGAN: Take the first step
MEANING FOR THE BRAND NAME
The application provides Navigation +
Fitness, thus the name.
LOGO:
BRAND

39. PRICING

40. • Seven map files with 50 integrated languages.
• Street view and indoor imagery for restaurants,
museums, etc.
• Shortest path to the destination and automatic
rerouting as conditions change on the road.
• Information about nearby places and cabs around
you.
• Voice commands for searching places instead of
typing in the search bar.
• Find the nearest parking avenue.

41. There are 2 kinds of Lifetime premium version
$ 9.99 $ 14.99
• Offline maps for other
countries with all languages
integrated.
• Live traffic updates.
• Weather forecasting.
• Added safety feature
• Head-up display for better
view at night.For fitness app, you have to purchase
the fitness wrist watch that ranges from
$15 to $250
All features except Head up display
To purchase Head up display
separately, it costs around $30

42. INCENTIVES
The users win exciting offers on Movie
tickets, food & dining, travel offers, etc.
On referring a friend both you and your
friend get Rs. 150 referral bonus on your
first cab ride.

43. COMMUNICATION

44. Website
E-mails
Application reviews
Communication is the best way to
promote the application. The
customers can communicate through

45. DISTRIBUTION
The app is made available in
Google play
Amazon appstore.
Getjar.
Mobogenie.
Opera Mobile store

47. INFRASTRUCTURE
The company requires large number of stakeholders for the
application to develop well.
On expanding into number of branches it will be easier to
communicate with customers and also solve their issues.

48. It is the responsibility of publicity team to promote
the app efficiently.
The communication team should effectively
clarify all the queries of the customers and
satisfy them

49. PROCESSES
Open Navifit and turn on your GPS
alone. Internet is not required.
Enter or just say the destination and the
app gives the shortest path.

50. The nearby places of interest,
cabs around you will also be
indicated.
You can use either normal map or
augmented reality view.
If you want to go for any hotels
or shopping, the app displays
the best around your place.

51. SCHEDULE
1. Launch the app
2. Promote the app
3. Meeting all the
requirements of the
customers
4. Make a great profit

53. Created by
V. Nivetha, PSG
Tech during an
internship
under Prof.
Sameer Mathur,
IIM Luck now