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Routebook GreenLight Presentation

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Presentation given in front of Michigan State University investors at the GreenLight Business Model Competition in March, 2013.

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routebook helping you become the commuter you want to be! @routebookapp! routebookapp.com! Stephanie Sundheimer, Jessie Whitmill!
The Big Idea A mobile application that allows users to make it to their destinations on time in the quickest, cheapest, healthiest or greenest way possible, reducing the stress involved in morning commutes.!
Why?!
Research Informed Design
The Market Customers! •  Students and young professionals! •  Mid-to-large sized cities and college campuses! ! Competitors! •  Other mobile apps do not encompass every feature! •  Google Maps!
Financials User Generated Revenue! •  Freemium model! •  Free version available with limited features! •  Option to upgrade to full version for small fee! ! Externally Generated Revenue! •  Huge potential for advertisers! •  Data affords additional monetization possibilities!
What’s Next •  Develop Routebook and release version 1.0 in iOS store! ! •  Further marketing and advertising strategies for boosting brand awareness! o  Carry existing momentum forward! ! •  Continue quality research for ways to transform the behavior of commuters and ensure a positive user experience!
Prototype http://invis.io/4MCBI2C3! Highlight the hotspots by tapping on the screen with two fingers for two seconds. ! Twitter: @routebookapp! Website: routebookapp.com!
routebook helping you become the commuter you want to be! @routebookapp! routebookapp.com! Stephanie Sundheimer, Jessie Whitmill!

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Routebook GreenLight Presentation

  • 1. routebook helping you become the commuter you want to be! @routebookapp! routebookapp.com! Stephanie Sundheimer, Jessie Whitmill!
  • 2. The Big Idea A mobile application that allows users to make it to their destinations on time in the quickest, cheapest, healthiest or greenest way possible, reducing the stress involved in morning commutes.!
  • 5. The Market Customers! •  Students and young professionals! •  Mid-to-large sized cities and college campuses! ! Competitors! •  Other mobile apps do not encompass every feature! •  Google Maps!
  • 6. Financials User Generated Revenue! •  Freemium model! •  Free version available with limited features! •  Option to upgrade to full version for small fee! ! Externally Generated Revenue! •  Huge potential for advertisers! •  Data affords additional monetization possibilities!
  • 7. What’s Next •  Develop Routebook and release version 1.0 in iOS store! ! •  Further marketing and advertising strategies for boosting brand awareness! o  Carry existing momentum forward! ! •  Continue quality research for ways to transform the behavior of commuters and ensure a positive user experience!
  • 8. Prototype http://invis.io/4MCBI2C3! Highlight the hotspots by tapping on the screen with two fingers for two seconds. ! Twitter: @routebookapp! Website: routebookapp.com!
  • 9. routebook helping you become the commuter you want to be! @routebookapp! routebookapp.com! Stephanie Sundheimer, Jessie Whitmill!