This document presents a marketing plan for SpotBus, a mobile app that allows users to find nearby buses to their destination, see bus statuses in real-time, and book seats. The app will launch with a trial version to test interest, then a free version with basic features and a premium version with extra services. Revenue will come from in-app ads and a $9.99 annual premium subscription. The plan outlines opportunities in the market, competitors, strategies to attract users and collaborators through various features, communication channels, and a phased implementation approach.
This app helps in simplifying and easing commute services throughout the mega cities for all citizens through one click on your mobile at anytime and from any place as long as you have internet data on your phone.
This app helps in simplifying and easing commute services throughout the mega cities for all citizens through one click on your mobile at anytime and from any place as long as you have internet data on your phone.
Imagine an RPG where you are the main charecter and the realm is the real world, with quest and events just outside. Imagine a tour-guide that is attentive to all your likes and interests. No need to imagine. Just get farSight. That's absolutely free!
When we as a developer try to develop an app for the first time we all face the same Question; “What is your monetization model for the product you are working on ?”, and normally we reply with “No, I am trying to help people I don’t want money. I’ll think about it later”. But the fact is, we are infatuated by reality of company acquisition for millions/billions of dollar for apps like WhatsApp, Viber, Instagram etc.
Parking spot locator mobile app Success Story by Surekha TechnologiesSurekha Technologies
Surekha Technologies is an offshore development consulting company from Ahmedabad, India providing Enterprise Mobile Application Development services, Liferay Portal Services, Odoo consuting services, etc.
Help and Support:
Please visit http://www.surekhatech.com
or mail us at enquiry@surekhatech.com
UNFAKE: Marketing Plan For a smartphone appJasraj Singh
The presentation contains the main agendas of Marketing Plan which are
-Executive summary
-Situation analysis
-Goal
-Strategy
-Tactics
-Implementation
-Control
-Exhibits
Find out how Dots used smart segmentation together with in-app messages to support a better user experience and drive in-app purchases, boosting LTV per user by 25% and total revenue by 33%.
A presentation on the marketing plan of a new mobile application - At Your Service.
This was created by Pearl Gupta, PEC University of Technology during the course of a marketing internship under Prof. Sameer Mathur
Smartphone Travel App Business Plan MBA ThesisAlexHoskinson
A summary of the findings of my MBA thesis for the Corvinus University of Budapest. The purpose of the thesis was to evaluate the need for a smartphone tour guide app, and then create a feasible business plan to create and introduce the product. The official title is "A Business Plan for a Mobile Travel Application that provides Guided Walking Experiences on Smartphones."
This presentation is based on developing a marketing strategy for a mobile application. This presentation has been created during a marketing internship under Prof. Sameer Mathur
Imagine an RPG where you are the main charecter and the realm is the real world, with quest and events just outside. Imagine a tour-guide that is attentive to all your likes and interests. No need to imagine. Just get farSight. That's absolutely free!
When we as a developer try to develop an app for the first time we all face the same Question; “What is your monetization model for the product you are working on ?”, and normally we reply with “No, I am trying to help people I don’t want money. I’ll think about it later”. But the fact is, we are infatuated by reality of company acquisition for millions/billions of dollar for apps like WhatsApp, Viber, Instagram etc.
Parking spot locator mobile app Success Story by Surekha TechnologiesSurekha Technologies
Surekha Technologies is an offshore development consulting company from Ahmedabad, India providing Enterprise Mobile Application Development services, Liferay Portal Services, Odoo consuting services, etc.
Help and Support:
Please visit http://www.surekhatech.com
or mail us at enquiry@surekhatech.com
UNFAKE: Marketing Plan For a smartphone appJasraj Singh
The presentation contains the main agendas of Marketing Plan which are
-Executive summary
-Situation analysis
-Goal
-Strategy
-Tactics
-Implementation
-Control
-Exhibits
Find out how Dots used smart segmentation together with in-app messages to support a better user experience and drive in-app purchases, boosting LTV per user by 25% and total revenue by 33%.
A presentation on the marketing plan of a new mobile application - At Your Service.
This was created by Pearl Gupta, PEC University of Technology during the course of a marketing internship under Prof. Sameer Mathur
Smartphone Travel App Business Plan MBA ThesisAlexHoskinson
A summary of the findings of my MBA thesis for the Corvinus University of Budapest. The purpose of the thesis was to evaluate the need for a smartphone tour guide app, and then create a feasible business plan to create and introduce the product. The official title is "A Business Plan for a Mobile Travel Application that provides Guided Walking Experiences on Smartphones."
This presentation is based on developing a marketing strategy for a mobile application. This presentation has been created during a marketing internship under Prof. Sameer Mathur
How to Create an On-Demand Food Delivery App - AppsDevProSofiaCarter4
In 2023, are you prepared to launch a meal delivery app? But are you unsure of how much it costs to create an app, why demand for them is growing, or how to create the best one? Don't worry; you're at the right place.
In today’s day and age, on-demand cab booking has become a popular practice. People reserve taxis that arrive on schedule, pick them up from a specified location, and take them where they need to go. Taxis have been around for a long time, but with the advent of mobile apps and Taxi Booking App Development services, cab hiring has become simpler.
Source: https://www.moontechnolabs.com/blog/take-your-app-cab-project-to-one-of-these-agencies-in-houston/
Staffbus allows users to book buses for their daily commute to work for a simple monthly, weekly or daily subscription. We allow bus owners to register their buses on our platform and we find passengers to ride daily from the easy clicks of buttons on their mobile phones and devices. With this, users ride daily in clean, comfortable and roadworthy buses for a wholesome user experience while we share revenue with the bus owners.
In today’s day and age, on-demand cab booking has become a popular practice. People reserve taxis that arrive on schedule, pick them up from a specified location, and take them where they need to go. Taxis have been around for a long time, but with the advent of mobile apps and Taxi Booking App Development services, cab hiring has become simpler.
Source: https://www.moontechnolabs.com/blog/take-your-app-cab-project-to-one-of-these-agencies-in-houston/
There are multiple ways of using technology to make money. In this presentation I talk about my personal views and experiences of developing mobile apps and monetizing the apps to generate revenue. What are the improvements, trips and tricks that can be used to increase the customer base and revenue. Also I give reasons why I chose developing mobile apps rather than selecting other options out there.
2. EXECUTIVE SUMMARY
We carry our phone with us everywhere we go and we access all the
information in the world through this tiny equipment; then why not
we explore its opportunity in travel.
3. Do you always
wait long for bus
at bus stops?
Planning a
trip ahead?
Do you want
to know the
current
running status
of your bus?
5. OVERVIEW
This app is the one stop solution for finding the buses closest to
your location heading to a particular destination, know the current
running status of the bus and plan and book seats prior in state run
and other buses.
6. How the app works?
• Access your current position and allows to input the
destination.
• Displays all the buses near your location on Google
map.
• Displays all the buses to a particular destination with
its current running status.
• Allows prior booking of seats of State run and other
bus services.
7. Company Overview
• One stop destination for bus service.
• Reduced time and effort.
• Wide range of options.
• An all in all app.
8. STRATEGIC ASSETS
Freemium model
In-app advertisements that will generate revenue
Credit system for premium users to avail special offers.
Communication partners.
9. Market Overview
• Umpteen online travel booking apps are available in Indian
market but non of them provide the running status and there
are no apps showing all the buses approaching your station
in Indian market.
14. Strategy
Our strategy is to attract more key consumers by providing the
free consumers the opportunity to see the running status, location
and book the buses.
15. Value Proposition
Customer
Value
•Personal, virtual, 24/7 customer service
•Gives a lot of information about bus location and status
•Provides opportunity to book and plan trips prior
•Information of all kind of buses available like State run and others
Collaborator
Value
•Platform to provide information about their buses without further
investing on developing new apps
•Advertisements reach a diverse audience
Company
Value
•Positive work environment
•Good pay
•Opportunity to pursue interests
•Growth potential
16.
17. Product
•Initially the app is introduced into market to check the
response with very less information.
Trial Version
•Introduced with almost complete information.
•Provide location and running status of the buses which will
allow the users to do some useful thing rather than wasting
time in bus stop.
•Opportunity to book tickets.
Free Version
•Credit services that adds a certain amount of credits to your
account for each travel which can be later used for free rides.
•Exciting offers which allow you to travel at much reduced
costs. These offers are only available for premium users.
•Novel advertisement technique used.
Premium
Version
20. “First app of
its kind in
India”
• All in one : Locate, get status and book
• Exciting offers for Premium members.
• Advertisements of local restaurants and shops in the app in
return for which they provide discount coupons and
income.
21. PRICE
• Free version helps creating traffic and attract new
consumers.
• The premium version of app will be priced at $9.99
per year which is quite affordable and provides a lot
of offers which are worth three times the premium
price.
25.
Introduce trial version and observe the response.
Then share app through reference groups by word of
mouth and social media.
Convince the bus companies to provide information in the
app.
Introduce the 2nd phase (Free Version) with larger and
accurate database.
Popularity attracts advertisements of other companies,
local restaurants, shops etc.
Introduce the Freemium Version (Premium +Free).
Implementation