1. 172 Hoquiam Avenue NE, Renton, WA 98059 (206) 697.0847 RFawJobSearch@gmail.com
OGER A. FAW PRESIDENT & CEO
Business Development ~ Sales ~ Operations ~ Turnaround Management
Seasoned and top producing senior executive, with demonstrated continuous growth, achievements and impressive leadership
in the management of complex activities in mid-size corporations and distressed/turnaround organizations. Track record of
performance in directing and managing all sales and business development operations, including market competitiveness,
compensation, and distribution and channel strategy.
Expansive, entrepreneurial thinker with outstanding record of achievement implementing new business strategies, delivering
innovative solutions, and facilitating operations. Motivational management style with a proven history of building, guiding and
retaining high-performance teams to develop and implement strategies for accelerated growth.
KEY STRENGTHS & EXPERTISE:
Merger & Acquisitions New Business Development Finance, Profit & Loss Management
Business Consulting Strategic Partnerships Staff Development
Strategic Sales & Marketing Executive-Level Negotiation Budgeting & Cost Control
Operations Management Coaching, Mentoring & Training Conflict Resolution
CAREER HIGHLIGHTS
BELSHAW ADAMATIC BAKERY GROUP
Achieved the highest EBITA percentage (from 11.4% to a high of 23.6%) as a President and CEO. Commended for providing
pivotal leadership in the successful turnaround of our sister company, Adamatic. Led the cost cutting measures and
restructuring which resulted in positive profits after two (2) years. Overall sales grew from $15.3mm (FY2005) to
$42.75mm (FY2013 for combined sales of Belshaw and Adamatic).
DCA FOOD INDUSTRIES EQUIPMENT DIVISION
Significantly reduced warranty costs from 6% to 2% based on cost of sales through changing procedures and processes to
improve quality of bakery equipment.
Successfully improved on time delivery from 78% to 94% in first year, and achieved a profit of $7,000 which was the first
profitable month in 4.5 years.
EXPERIENCE & NOTABLE CONTRIBUTIONS
JWHRAF BAKERY CONSULTANTS East Renton Highlands, WA 2014-Present
BAKERY CONSULTANT
Instrumental as internal consultant in discussing and interpreting management reports with bakery layouts, equipment
specifications, audit process and procedures, and labor and head count analysis for improved efficiency.
Track and facilitate progress by gathering and analyzing data, providing recommendations, building commitment, and
overcoming objections.
Closely monitor the consistent execution and delivery of company strategies to ensure food safety, menu compliance and
trademark protection.
Ensure full brand standards compliance with all products, equipment, tools, operating systems, processes, and initiatives
to promote operational excellence and superior customer experience.
BELSHAW ADAMATIC BAKERY GROUP Auburn, WA 2013-2014
SENIOR VICE PRESIDENT OF SALES
Led business development and oversaw the preparation of annual operating plan for the territory’s topline sales growth through
identification of distribution opportunities by customer, channel and market.
Managed two major key chain accounts and sold industrial equipment to midsize and large wholesale bakeries for all
accounts in the sales region for all states West of the Mississippi River.
R
2. 172 Hoquiam Avenue NE, Renton, WA 98059 (206) 697.0847 RFawJobSearch@gmail.com
ROGER A. FAW
Continuation…
Identified, produced and boosted potential sales of $17.4mm, up from $2mm to $3mm annually, in the nine (9) months the
territory was assigned.
Brainstormed with sales teams with specifications and pricing on equipment to serve the customer needs, both domestic
and international markets.
BELSHAW ADAMATIC BAKERY GROUP Auburn, WA 2005-2013
PRESIDENT & CEO
Played a key role in leading the strategic business development, operations and driving growth. Served as lead negotiator on
four (4) Union Contracts. Directed company through several organizational transitions, while consistently maintaining optimal
productivity and minimizing turnover and job loss.
Amplified sales revenues by 57.7% from$16.8mm (FY2005) to $39.4mm (FY2013).
Spearheaded union and non-union workforce, up to 150 employees in the manufacture and delivery of high quality Bakery
equipment sold globally.
Exceeded EBITDA targets from FY2006 11.4% to a high of 23.6% FY2013 through cost containment and reductions in head
count with improved efficiencies during the slow US economy (2008, 2009 and 2010).
Administered all industrial equipment sales and business development efforts, grew sales in this category by 59%, from
$7.4mm (FY2006) to $17mm (FY2013).
Managed and merged sister company Adamatic (Eaton, NJ) to Belshaw facility in Auburn, WA in 2006. Led the successful
turnaround of Adamatic to profitability in two (2) years through cost cutting measures and a revitalization of a brand.
BELSHAW ADAMATIC BAKERY GROUP Auburn, WA 1996-2005
SALES MANAGER FOR THE EASTERN AND MIDWEST REGIONS
Met and exceeded annual revenue targets through the development and continual evaluation of sales strategies that effectively
leverage the company’s established distribution channels and vertical and product solutions.
Evaluated marketing potential, sales statistics and expenditures for potential new and existing bakery locations.
Increased annual territorial sales 72% from $2.9mm to $12.4mm, quickly becoming the top sales revenue producer.
Landed largest single industrial client in the history of Belshaw.
Started with Eastern Region in 1996, and later (1999) assigned as sales leader for the Midwest Region as result of high
performance.
Grew sales in Midwest Region 74.7% from $1.8mm to $7.1mm.
PREVIOUS ENGAGEMENTS
GENERAL MANAGER: DCA FOOD INDUSTRIES, INC., EQUIPMENT DIVISION Jessup, MD 1991-1995
DIRECTOR OF OPERATIONS: PSI, INC. Jessup, MD 1989-1991
DIRECTOR OF OPERATIONS: LBL GROUP Baltimore, MD 1986-1989
QUALITY ASSURANCE MANAGER: DCA EQUIPMENT DIVISION Jessup, MD 1980-1986
EDUCATION
BACHELOR OF ARTS, BUSINESS MANAGEMENT AND MARKETING
SALISBURY COLLEGE, Salisbury, MD
