1. Peter Keeton
6 Lawrence Street  Toowoomba Qld 4350
0488 678 004  peter_keeton@bigpond.com
Resume – Private and Confidential - 1
Summary Executive Management
A hands on, highly skilled and results driven Executive Management Specialist, with a career
demonstrating leadership and outstanding performance in leading complex and diverse business
operations within the retail, pharmaceutical, print media, and food production sectors.
An exceptional communicator with a consultative style, highly effective engagement, and negotiation
skills, with extraordinary problem solving abilities. Demonstrated talent for strategic planning, and
driving operational successes across multi-disciplinary divisions to deliver revenue and growth
outcomes. A genuine and committed leader with a consistent record of exceeding personal and
organisational objectives.
Strengths and Professional Skillset
 Executive leadership of operations across
multiple sites.
 Successfully driving change and focus to
achieve EBIT & ROIC growth.
 Financial control across divisions.
 Talent identification and corporate
management team building.
 Identifying key strategic partnerships.
 Target marketing, market penetration and
positioning across sectors in Australia.
 Effective & productive executive engagement
with the Managing Director.
 Risk Management, strategic/tactical plans.
 Competitive analysis of performance.
 Driving ‘zero harm’ – Quality, Health, Safety
& Environment in corporate culture.
Education and Professional Development
SES – Queensland Government
Certificate IV in Training and Assessment (TAE) & Certificate III in Emergency Operations
Professional Memberships
Australian College of Pharmacy – Corporate Member
Awards and Recognition
State Emergency Service – Queensland Government
Received Award for Outstanding and Dedicated Service to the SES
Scouts Australia - Received Certificate of Merit for Good Service by the Qld Governor
Career Chronology
Owen Pharmacy Group – Toowoomba - Australia 2009 – Present
Group Retail Manager
APN Publishing - Australia 2007 – 2009
Business Coach and Project Leader – Sales
Arnotts - Australia 1998 – 2007
State Account Manager – Qld and Northern NSW - Distributors and Vending 2005 – 2007
Regional Field Manager 2002 – 2005
Territory Manager – South West Qld and Northern NSW 1998 – 2002

2. Peter Keeton
Resume – Private and Confidential - 2
Professional History
Owen Pharmacy Group – Toowoomba - Australia 2009 – Present
Group Retail Manager
With responsibility for executive oversight and coordination of 8 retail pharmacies.
Significant Career Achievements:
 Received Director recognition for initiating market positioning and growth strategies that
achieved EBIT increases above industry benchmark standards in a contracting industry.
 Drove highly effective strategies to achieve 99% of script volume (88% $ value) with preferred
generic brand with associated revenue growth and bonuses.
 Spearheading the strategic research and development of new market opportunities and pharmacy
locations supported by market and demographic data across regions.
 Leading and directing operational functions of the company in conjunction with the Director
encompassing strategic and tactical planning, marketing, and sales.
 Leading continuous business improvement by researching best practice standards in pharmacy
operations and driving plans for direct implementation.
 Inspiring a culture of continuous improvement and attention to detail in the store leadership teams.
 Undertaking the process of talent identification and acquisition of Pharmacist Managers to build a
high performance, revenue and outcomes focused executive team.
 Guiding and supporting Pharmacist Managers in the financial and corporate governance of their
site including revenue growth, sales strategy, HR services, payroll, asset management & accounts.
 Leading 6 monthly pricing reviews across inventory lines and initiating price negotiations with
suppliers to achieve both revenue and cost pricing benefits.
 Facilitating a highly effective and constructive working relationship between the Director ensuring
reliable flows of information, and consulting and implementing executive decisions promptly.
 Applying rigorous commercial and business acumen to growth strategies ensuring cost efficiencies
and maximising revenue development.
 Achieving cost savings for the organisation through the analysis of operating expenses and
identification of alternative product and service supply sources.
 Coordinating catalogues, specials and in house marketing displays of product to drive sales.
 Overviewing analysis and forecasting to determine financial and operational performance levels
and the need for strategic developments and modifications on an ongoing basis.
 Established strong strategic partnerships and engagement across the broader medical sector.
 Driving Quality Assurance strategy across company operations ensuring QA is an embedded and
accepted business process and measure of company success.
 Delivering regular presentations to the Director relating to project/strategy progression ensuring
all key milestones are met. Undertaking project leadership of major store refurbishments.
 Leading policy reviews resulting in new governance policies, projects, and reporting guidelines.
 Ensuring strict compliance with regulatory requirements covering the sector.
APN Publishing - Australia 2007 – 2009
Business Coach and Project Leader – Sales
With responsibility for driving revenue and sales growth through innovative projects & sales team development.
Significant Career Achievement:
 Received executive recognition for project managing the new APN Sales Process within the
Toowoomba trial site and supporting its national rollout.
 Coached the sales team in implementing strategies to promote and sell key APN products and
services within the broader Toowoomba region market and across the existing client network.

3. Peter Keeton
Resume – Private and Confidential - 3
 Supported and coached the sales team to build strong long-term relationships with clients,
stakeholders and across the industry.
 Led the national rollout of the new APN Sales Process at the Toowoomba site involving:
Collaborated with consultants (Deloittes) in developing the project plan and sales process.
Delivered training and ongoing coaching/mentoring of the sales team.
Supported the recruitment of high performance sales teams.
Developed balanced KPI’s for sales team members focusing on fiscal outcomes, quality CRM
data and growth strategies.
Transitioned customers to allocated sales contacts for quality relationship management.
Supported the Advertising Manager in the conduct of ‘in-field’ coaching and monitoring.
Arnotts - Australia 1998 – 2007
State Account Manager – Qld/Northern NSW - Distributors 2005 – 2007
Regional Field Manager 2002 – 2005
Territory Manager – South West Qld and Northern NSW 1998 – 2002
With responsibility (final position) for managing the distribution and vending network and mobile sales team.
Significant Career Achievements:
 Received executive recognition for developing and driving the promotional programme across
the Campbells Cash and Carry network within Queensland, and in export markets, delivering
significant sales and revenue growth.
 Drove the Qld project to consolidate the biscuit and chip sales teams incorporating territory
design, cultural integration, staffing, and performance indicators. Due to the project success,
the strategy was implemented nationally. Subsequently appointed to the State and National
Sales and OH&S Committees.
 Redesigned part time sales positions in regional areas to cover ordering and merchandising.
Project outcomes exceeded expectations and was implemented nationally. Subsequently
awarded Qld and National ‘Top Gun’ awards for Outstanding Sales Achievements.
 Recognised by executive management for outstanding performance and dedication in
consistently exceeding personal, state and development targets.
As State Account Manager Distributors/Vending – Arnotts Snackfoods……
 Managed the network of distributors and vending customers across Queensland and Northern
NSW including the company mobile sales team:
 Developed joint business plans, conducted business reviews, negotiated ranging and promotional
activity with key customers, and made recommendations regarding trade spend.
As Regional Field Manager – Arnotts Biscuits……
 Managed the Mackay, Rockhampton, Toowoomba and Metropolitan (3) regions, incorporating sales
and cost performance responsibilities.
 Led a team of 7 fulltime territory managers and 42 sales support representatives in achieving annual
sales of $60 Million and annual growth of 5% year on year.
As Territory Manager – Arnotts Biscuits……
 Managed the Toowoomba region, incorporating sales and cost performance responsibilities.
 Led a team of 9 in achieving annual sales of $7.6 Million and annual growth of 12% year on year.

4. Peter Keeton
Resume – Private and Confidential - 4
Key skill and responsibilities across all three positions at Arnotts:
Account Management……
 Directed all aspects of key account management involving major corporate account clients.
 Collaborated across Arnotts state regions to ensure alignment in client management.
 Implemented innovative strategies to promote and implement key products within Qld & NSW.
 Managed account teams to implement key products across Arnotts Brand client network.
 Built strong long-term relationships with clients, stakeholders and across the food industry.
 Implemented administrative processes and systems relating to account management to ensure
efficient account administration.
 Managed the company dispute resolution process including negotiations and resolution of
disputes arising across major account clients.
Sales, Growth, and Development……
 Researched best practice standards and industry benchmarks to develop sales growth strategy
for implementation.
 Performed monthly sales forecasting and competitive analyses to determine account team and
product performance levels considering established budgets and targets.
 Undertook marketing and product promotion activities with existing clients and prospect
company’s including: Development of promotional activities, coordinating media resources,
and presenting compelling product value propositions to corporate clients.
 Overviewed the state/regional strategic planning process with exceptional attention to detail
and quality control in conjunction with the executive management team.
 Represented Arnotts at industry forums and events with a strong focus on developing key
business and account relationships to drive and enhance corporate partnerships.
HR functions……
 Drove the recruitment of key sales and support team members through innovative talent
acquisition strategies.
 Spearheaded direction & execution of initiatives to secure optimal performance encompassing:
human resources, training and development, risk management, marketing, compliance, and
staff performance management.
 Drove an acceptance of Quality Assurance (QA) across the sales and account team as an
embedded and accepted business practice.
 Drove and implemented equal employment opportunity initiatives as best practice policies.
 Ensured all sales and distribution functions occurred within a culture of zero harm where team
members embraced an ethos of Health and Safety in the workplace.
Volunteering and Community Engagement
State Emergency Service Queensland – Deputy Local Controller, Toowoomba Regional Council area
comprising 9 SES groups and 200+ members. Received award for Outstanding and Dedicated Service
to the SES.
Referees
Available upon request.