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The Power of Business Model Pivots: How Underdogs Slay Top Dogs in Business and Life

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What do startups like Twitter, GroupOn, and PayPal have in common? Each of these startups changed a vital block of their initial business model; in other words, they pivoted to a more successful business model and strategy. In contrast, companies such as Kodak and Blockbuster went bankrupt because they failed to pivot on their strategy and business model.

This presentation offers a visual framework - Business Model Pivot (BMP)-Mind Map - for summarizing and discussing business model pivots as well as generating ideas for business model innovation and disruption.

Published in: Business

The Power of Business Model Pivots: How Underdogs Slay Top Dogs in Business and Life

  1. 1. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   BUSINESS  MODEL   WHAT     WHY     HOW     WHO     Business  Model  Pivots  in  the  CLASSIC  LEAN  STARTUP  METHOD   10  Pivots  for  Describing,  Organizing,  and  Genera8ng  Stories  on  Business  Model  Innova8on  &  Disrup8on   Home  Plate   First  Base   Second  Base   Third  Base   LEAN  DIAMOND   (4Q-­‐Business  Model  Diamond)  
  2. 2. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   BUSINESS  MODEL   WHAT     WHY     HOW     WHO     Home  Plate   (Captures  Value)   First  Base   (Experiences  Value)   Second  Base   (Delivers  Value)   LEAN  DIAMOND   (4Q-­‐Business  Model  Diamond)   Third  Base   (Creates  Value)   Business  Model  Pivots  in  the  CLASSIC  LEAN  STARTUP  METHOD   10  Pivots  for  Describing,  Organizing,  and  Genera8ng  Stories  on  Business  Model  Innova8on  &  Disrup8on  
  3. 3. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   BUSINESS  MODEL   WHAT     WHY     HOW     WHO     Business  Model  Pivots  in  the  CLASSIC  LEAN  STARTUP  METHOD   10  Pivots  for  Describing,  Organizing,  and  Genera8ng  Stories  on  Business  Model  Innova8on  &  Disrup8on   LEAN  DIAMOND   (4Q-­‐Business  Model  Diamond)  
  4. 4. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   BUSINESS  MODEL   WHAT     WHY     HOW     WHO     Business  Model  Pivots  in  the  CLASSIC  LEAN  STARTUP  METHOD   10  Pivots  for  Describing,  Organizing,  and  Genera8ng  Stories  on  Business  Model  Innova8on  &  Disrup8on   LEAN  DIAMOND   (4Q-­‐Business  Model  Diamond)  
  5. 5. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   WHAT     WHY     Profit   Margin   Cost   Structure   Revenue   Streams   BUSINESS  MODEL   HOW     WHO     Business  Model  Pivots  in  the  CLASSIC  LEAN  STARTUP  METHOD   10  Pivots  for  Describing,  Organizing,  and  Genera8ng  Stories  on  Business  Model  Innova8on  &  Disrup8on   LEAN  DIAMOND   (4Q-­‐Business  Model  Diamond)  
  6. 6. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   WHAT     WHY     Profit   Margin   Cost   Structure   Revenue   Streams   Customer   Segment   Channels   Customer   Rela<onships   BUSINESS  MODEL   HOW     WHO     Business  Model  Pivots  in  the  CLASSIC  LEAN  STARTUP  METHOD   10  Pivots  for  Describing,  Organizing,  and  Genera8ng  Stories  on  Business  Model  Innova8on  &  Disrup8on   LEAN  DIAMOND   (4Q-­‐Business  Model  Diamond)  
  7. 7. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   WHAT     WHY     Profit   Margin   Cost   Structure   Revenue   Streams   Customer   Segment   Channels   Customer   Rela<onships   Strategy   Value   Proposi<on   Product/Service   BUSINESS  MODEL   HOW     WHO     Business  Model  Pivots  in  the  CLASSIC  LEAN  STARTUP  METHOD   10  Pivots  for  Describing,  Organizing,  and  Genera8ng  Stories  on  Business  Model  Innova8on  &  Disrup8on   LEAN  DIAMOND   (4Q-­‐Business  Model  Diamond)  
  8. 8. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   WHAT     WHY     Profit   Margin   Cost   Structure   Revenue   Streams   Customer   Segment   Channels   Customer   Rela<onships   Key   Resources   Key   Ac<vi<es   Inputs/   Partners   Strategy   Value   Proposi<on   Product/Service   BUSINESS  MODEL   HOW     WHO     Business  Model  Pivots  in  the  CLASSIC  LEAN  STARTUP  METHOD   10  Pivots  for  Describing,  Organizing,  and  Genera8ng  Stories  on  Business  Model  Innova8on  &  Disrup8on   LEAN  DIAMOND   (4Q-­‐Business  Model  Diamond)  
  9. 9. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   WHAT     WHY     Profit   Margin   Cost   Structure   Revenue   Streams   Customer   Segment   Channels   Customer   Rela<onships   Key   Resources   Key   Ac<vi<es   Inputs/   Partners   Strategy   Value   Proposi<on   Product/Service   BUSINESS  MODEL   HOW     WHO     Business  Model  Pivots  in  the  CLASSIC  LEAN  STARTUP  METHOD   10  Pivots  for  Describing,  Organizing,  and  Genera8ng  Stories  on  Business  Model  Innova8on  &  Disrup8on   LEAN  DIAMOND   (4Q-­‐Business  Model  Diamond)  
  10. 10. Business  Model  Pivots  
  11. 11. A  Business  Model  Pivot     Is   The  Ideal  Vehicle  for  CreaOng   DisrupNve  InnovaNons   As  well  as   Blue  Oceans   Where  CompeOtors  are  Irrelevant  
  12. 12. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   BUSINESS  MODEL   PIVOTS   WHAT   Pivots   WHY   Pivots   HOW   Pivots   WHO   Pivots   Business  Model  Pivots  in  the  CLASSIC  LEAN  STARTUP  METHOD   10  Pivots  for  Describing,  Organizing,  and  Genera8ng  Stories  on  Business  Model  Innova8on  &  Disrup8on  
  13. 13. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   BUSINESS  MODEL   PIVOTS   WHAT   Pivots   WHY   Pivots   HOW   Pivots   WHO   Pivots   Business  Model  Pivots  in  the  CLASSIC  LEAN  STARTUP  METHOD   10  Pivots  for  Describing,  Organizing,  and  Genera8ng  Stories  on  Business  Model  Innova8on  &  Disrup8on  
  14. 14. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   WHAT   Pivots   WHY   Pivots   Profit   Margin   Cost   Structure   Revenue   Streams   Customer   Segment   Channels   Customer   Rela<onships   Key   Resources   Key   Ac<vi<es   Inputs/   Partners   Strategy   Value   Proposi<on   Product/Service   BUSINESS  MODEL   PIVOTS   HOW   Pivots   WHO   Pivots   Business  Model  Pivots  in  the  CLASSIC  LEAN  STARTUP  METHOD   10  Pivots  for  Describing,  Organizing,  and  Genera8ng  Stories  on  Business  Model  Innova8on  &  Disrup8on  
  15. 15. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   BUSINESS  MODEL   PIVOTS   WHAT   Pivots   WHY   Pivots   HOW   Pivots   WHO   Pivots   Profit   Margin   Cost   Structure   Revenue   Streams   Business  Architecture   Pivot   Value  Capture   Pivot   Customer   Segment   Channels   Customer   Rela<onships   Key   Resources   Key   Ac<vi<es   Inputs/   Partners   Customer  Segment   Pivot   Customer  Need   Pivot   Strategy   Value   Proposi<on   Product/Service   Technology     Pivot   PlaOorm   Pivot   Zoom-­‐in   Pivot   Zoom-­‐out   Pivot   Channel   Pivot   Engine  of  Growth   Pivot   Business  Model  Pivots  in  the  CLASSIC  LEAN  STARTUP  METHOD   10  Pivots  for  Describing,  Organizing,  and  Genera8ng  Stories  on  Business  Model  Innova8on  &  Disrup8on  
  16. 16. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   BUSINESS  MODEL   PIVOTS   WHAT   Pivots   WHY   Pivots   HOW   Pivots   WHO   Pivots   Profit   Margin   Cost   Structure   Revenue   Streams   Business  Architecture   Pivot   Value  Capture   Pivot   Customer   Segment   Channels   Customer   Rela<onships   Key   Resources   Key   Ac<vi<es   Inputs/   Partners   Customer  Segment   Pivot   Customer  Need   Pivot   Strategy   Value   Proposi<on   Product/Service   Technology     Pivot   PlaOorm   Pivot   Zoom-­‐in   Pivot   Zoom-­‐out   Pivot   Channel   Pivot   Engine  of  Growth   Pivot   4  PivoNng  TacNcs   E:  Eliminate   R:  Reduce   I:  Increase   C:  Create   Business  Model  Pivots  in  the  CLASSIC  LEAN  STARTUP  METHOD   10  Pivots  for  Describing,  Organizing,  and  Genera8ng  Stories  on  Business  Model  Innova8on  &  Disrup8on  
  17. 17. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   BUSINESS  MODEL   PIVOTS   WHAT   Pivots   WHY   Pivots   HOW   Pivots   WHO   Pivots   Profit   Margin   Cost   Structure   Revenue   Streams   Business  Architecture   Pivot   Value  Capture   Pivot   Customer   Segment   Channels   Customer   Rela<onships   Key   Resources   Key   Ac<vi<es   Inputs/   Partners   Customer  Segment   Pivot   Customer  Need   Pivot   Strategy   Value   Proposi<on   Product/Service   Technology     Pivot   PlaOorm   Pivot   Zoom-­‐in   Pivot   Zoom-­‐out   Pivot   Channel   Pivot   Engine  of  Growth   Pivot   4  PivoNng  TacNcs   E:  Eliminate   R:  Reduce   I:  Increase   C:  Create   Business  Model  Pivots  in  the  CLASSIC  LEAN  STARTUP  METHOD   10  Pivots  for  Describing,  Organizing,  and  Genera8ng  Stories  on  Business  Model  Innova8on  &  Disrup8on  
  18. 18. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   4Q-­‐ Business Model   Business  Model   Pivot  TacNcs   Topic  (Pivot)   DescripNon   E:   Eliminate   R:   Reduce   I:   Increase   C:   Create   WHY?   Profit  Margin  (P$)   Revenue  Streams  (R$)   Cost  Structure  (C$)   WHO?   Customer  Segment   (CS)   Customer   Rela<onships  (CR)   Channels  (CH)   WHAT?   Strategy  (Strat)   Value  Proposi<on  (VP)   Product/Service  (PS)   HOW?   Key  Resources  (KR)   Key  Ac<vi<es  (KA)   Inputs/Partners  (IP)   Project/OrganizaNon:  ……………………………………………………………………………………………………..…..     Business  Model  Pivots  in  the  CLASSIC  LEAN  STARTUP  METHOD   10  Pivots  for  Describing,  Organizing,  and  Genera8ng  Stories  on  Business  Model  Innova8on  &  Disrup8on  
  19. 19. Appendix  
  20. 20. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   WHAT     WHY     Profit   Margin   Cost   Structure   Revenue   Streams   Customer   Segment   Channels   Customer   Rela<onships   Key   Resources   Key   Ac<vi<es   Inputs/   Partners   Strategy   Value   Proposi<on   Product/Service   ORGANIZATION:   …………………….   HOW     WHO     Business  Model  Cross   A  Mind  Map  for  Saving  and  Op8mizing  Your  Business  Model  for  Prosperity   BUSINESS  MODEL  CROSS  
  21. 21. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   WHY     Profit  Margin   Revenue  Streams   Value   Prop.   Product/Service   ORGANIZATION:   …………………….   HOW     WHO     Business  Model  Cross   A  Mind  Map  for  Saving  and  Op8mizing  Your  Business  Model  for  Prosperity   Key   Ac<vi<es   Channels   WHAT     Cost   Structure   Strategy  
  22. 22. WHY     Profit  Margin   Revenue  Streams   Value   Prop.   Product/Service   ORGANIZATION:   …………………….   HOW     WHO     Business  Model  Diamond   A  Mind  Map  for  Saving  and  Op8mizing  Your  Business  Model  for  Prosperity   Key   Ac<vi<es   Channels   WHAT     Strategy   Cost   Structure   World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing  
  23. 23. WHY     Profit  Margin   Revenue  Streams   Value   Prop.   Product/Service   ORGANIZATION:   …………………….   HOW     WHO     Business  Model  Diamond   A  Mind  Map  for  Saving  and  Op8mizing  Your  Business  Model  for  Prosperity   Key   Ac<vi<es   Channels   WHAT     Strategy   Cost   Structure   World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing  
  24. 24. WHY     Profit  Margin   Revenue  Streams   Value   Prop.   ORGANIZATION:   …………………….   HOW     WHO     Business  Model  Diamond   A  Mind  Map  for  Saving  and  Op8mizing  Your  Business  Model  for  Prosperity   Key   Ac<vi<es   Channels   WHAT     Strategy   Cost   Structure   World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   Product/Service  
  25. 25. WHY     Profit  Margin   Revenue  Streams   Value   Prop.   Product/Service   ORGANIZATION:   …………………….   HOW     WHO     Business  Model  Diamond   A  Mind  Map  for  Saving  and  Op8mizing  Your  Business  Model  for  Prosperity   Key   Ac<vi<es   Channels   WHAT     Strategy   Cost   Structure   World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing  
  26. 26. WHY     Profit  Margin   Revenue  Streams   Value   Prop.   Product/Service   ORGANIZATION:   …………………….   HOW     WHO     Business  Model  Diamond   A  Mind  Map  for  Saving  and  Op8mizing  Your  Business  Model  for  Prosperity   Key   Ac<vi<es   Channels   WHAT     Strategy   Cost   Structure   World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   q Business   Architecture   Pivot   q Value   Capture  Pivot   q Customer   Segment  Pivot  q Technology     Pivot   q PlaOorm   Pivot   q Zoom-­‐in   Pivot   q Zoom-­‐out   Pivot   q Channel   Pivot   q Engine  of     Growth  Pivot   q Customer     Need  Pivot  
  27. 27. WHY     Profit  Margin   Revenue  Streams   Value   Prop.   Product/Service   HOW     WHO     Key   Ac<vi<es   Channels   WHAT     Strategy   Cost   Structure   World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   q Business   Architecture   Pivot   q Value   Capture  Pivot   q Customer   Segment  Pivot  q Technology     Pivot   q PlaOorm   Pivot   q Zoom-­‐in   Pivot   q Zoom-­‐out   Pivot   q Channel   Pivot   q Engine  of     Growth  Pivot   q Customer     Need  Pivot   How  Apple’s  iPod  Pivoted  on  the  Business  Model  of  Sony’s  Walkman   10  Pivots  for  Describing,  Organizing,  and  Genera8ng  Stories  on  Business  Model  Innova8on  &  Disrup8on   Sony’s   Walkman  
  28. 28. Key  AcNviNes/Processes   Pivot   Key  Resources   Pivot   Inputs/Partners   Pivot   Customer  Segments   Pivot   Channels/RelaNonships   Pivot   Product/Service   Pivot   Cost  (Structure)/   Pain  Pivot   Revenue  (Streams)/   Delight  Pivot   Profit  Margin  Pivot   (Strategy/Value  ProposiOon)   Eliminate   Reduce   Increase   Create   What  if  we  …   World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   Business  Model  Spinner  for  Pivots   Use  Pivots  to  Describe,  Organize,  and  Generate  Stories  on  Business  Model  Innova8on  &  Disrup8on  
  29. 29. Key  AcNviNes/Processes     Key  Resources   Pivot   Inputs/Partners     Customer  Segments   Pivot   Channels/RelaNonships   Pivot   Product/Service     Cost  (Structure)/   Pain   Revenue  (Streams)/   Delight  Pivot   Profit  Margin  Pivot   (Strategy/Value  ProposiOon)   Eliminate   Reduce   Increase   Create   World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   How  Apple’s  iPod  Pivoted  on  the  Business  Model  of  Sony’s  Walkman   10  Pivots  for  Describing,  Organizing,  and  Genera8ng  Stories  on  Business  Model  Innova8on  &  Disrup8on   Sony’s   Walkman  
  30. 30. World-­‐class  Coaching  on  Applying  the  Ambidexterity  Principle,  Strategy  Pale7e,  and  Ambidextrous  Leadership  Galaxy   Ambidextrous  Growth  Strategist.  Dr.  Rod  King.  rodkuhnhking@gmail.com  &  hAp://businessmodels.ning.com  &  @rodKuhnKing   Sony’s   Walkman   WHAT   Pivots   WHY   Pivots   HOW   Pivots   WHO   Pivots   Profit   Margin   Cost   Structure   Revenue   Streams   Business  Architecture   Pivot   Value  Capture   Pivot   Customer   Segment   Channels   Customer   Rela<onships   Key   Resources   Key   Ac<vi<es   Inputs/   Partners   Customer  Segment   Pivot   Customer  Need   Pivot   Strategy   Value   Proposi<on   Product/Service   Technology     Pivot   PlaOorm   Pivot   Zoom-­‐in   Pivot   Zoom-­‐out   Pivot   Channel   Pivot   Engine  of  Growth   Pivot   4  PivoNng  TacNcs   E:  Eliminate   R:  Reduce   I:  Increase   C:  Create   How  Apple’s  iPod  Pivoted  on  the  Business  Model  of  Sony’s  Walkman   10  Pivots  for  Describing,  Organizing,  and  Genera8ng  Stories  on  Business  Model  Innova8on  &  Disrup8on  

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