The world's greatest leaders, managers, and strategists holistically discover and solve problems. Yet, many publications especially business books present fragmented frameworks and tools for discovering and solving problems especially with a view to business model improvement and innovation. This presentation introduces the Business Model Genome, which is a holistic visual framework that facilitates multilevel problem solving especially using a Why-What-How or End-Ways-Means Hierarchy. Understanding the logic of the Business Model Genome framework improves the use of many frameworks in business including traditional tools such as the 5 Forces, Value Chain, and Balanced Scorecard as well as recent tools such as Business Model Canvas and Lean Canvas. Leaders, Managers, and Strategists can use the versatile framework of the Business Model Genome to discover and solve problems in any domain.

1. World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
BUSINESS
MODEL
GENOME
D
N
A

2. World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
BUSINESS
MODEL
GENOME
Design
D
Needs
N
AspiraDons
A

3. World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
BUSINESS
MODEL
GENOME
HOW?
D
WHAT?
N
WHY?
A

4. World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
(IDEAL)
END
BUSINESS
MODEL
GENOME
HOW?
D
WHAT?
N
WHY?
A

5. World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
(IDEAL)
END
WAYS:
Profit
Model
(Goal/ObjecQve)
BUSINESS
MODEL
GENOME
HOW?
D
WHAT?
N
WHY?
A

6. World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
(IDEAL)
END
WAYS:
Profit
Model
(Goal/ObjecQve)
BUSINESS
MODEL
GENOME
MEANS:
Ecosystem
Storyboard
HOW?
D
WHAT?
N
WHY?
A

7. World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
(IDEAL)
END
WAYS:
Profit
Model
(Goal/ObjecQve)
Strategy
BUSINESS
MODEL
GENOME
MEANS:
Ecosystem
Storyboard
HOW?
D
WHAT?
N
WHY?
A

8. World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
(IDEAL)
END
WAYS:
Profit
Model
(Goal/ObjecQve)
Strategy
Business
Model
BUSINESS
MODEL
GENOME
MEANS:
Ecosystem
Storyboard
HOW?
D
WHAT?
N
WHY?
A

9. All
Strategy
Is
A
Problem
Solving
Diamond

10. EvoluDon
of
The
Problem
Solving
Diamond
The
4
Structures
of
Knowledge,
Problem
Solving,
Planning,
Strategy,
and
Storytelling
World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
Lifecycle
of
PROBLEM
SOLVING
DIAMOND
Problem
Solving
HEAP
Problem
Solving
CHAIN
Problem
Solving
TREE
Problem
Solving
DIAMOND
Fragmented
Problem
Solving
(Not
Integrated;
Discrete)
Network
Problem
Solving
(Fully
Integrated;
Unified)
TIMELINE
Linear
Problem
Solving
Hierarchical
Problem
Solving
Novice
Expert

11. PROBLEM
SOLVING
DIAMOND
Visual
Checklist
for
MulNlevel
Problem
Solving,
Planning,
Strategy,
and
Storytelling
World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
Project/OrganizaDon:
……………………….
Job
To
Get
Done:
……………………………….
WHY?
WHAT?
WHERE?
HOW
(MUCH)?
WHEN?
WHO?

12. PROBLEM
SOLVING
DIAMOND
Visual
Checklist
for
MulNlevel
Problem
Solving,
Planning,
Strategy,
and
Storytelling
World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
WHY?
WHAT?
WHERE?
HOW
(MUCH)?
WHEN?
WHO?
Conceptual
(Visionary)
Problem
Solving
Strategic
Problem
Solving
OperaDonal
(Detailed)
Problem
Solving
TacDcal
Problem
Solving
Project/OrganizaDon:
……………………….
Job
To
Get
Done:
……………………………….

13. PROBLEM
SOLVING
DIAMOND
Visual
Checklist
for
MulNlevel
Problem
Solving,
Planning,
Strategy,
and
Storytelling
World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
WHY?
WHAT?
WHERE?
HOW
(MUCH)?
WHEN?
WHO?
Conceptual
(Visionary)
Problem
Solving
q Problem/Challenge;
Trade-­‐off
q Mission/Purpose
q Vision/AspiraQon/Goal/ObjecQve
q Values/Brand/Culture
q Profit
Model;
Customer
Value
Strategic
Problem
Solving
q Market/Arena
q Strategy
q Value
ProposiQon
q Business
Model
OperaDonal
(Detailed)
Problem
Solving
q AcQon
Plan
(AcNvity
Chart;
Kanban
Board)
q (Minimum
Viable)
Product/Service;
Customers
q Validated
Business
Model/Outcome/Result
TacDcal
Problem
Solving
q TacQcs
q Performance
Management
(Key
Metrics/Success
Criteria)
Project/OrganizaDon:
……………………….
Job
To
Get
Done:
……………………………….

14. PROBLEM
SOLVING
DIAMOND
Visual
Checklist
for
MulNlevel
Problem
Solving,
Planning,
Strategy,
and
Storytelling
World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
WHY?
WHAT?
WHERE?
HOW
(MUCH)?
WHEN?
WHO?
Conceptual
(Visionary)
Problem
Solving
q What
is
our
Issue/Problem/Mission/Vision/
AspiraQon/Ideal
SoluQon?
q What
is
our
Profit
Model
(Customer
Value)?
Strategic
Problem
Solving
q What
arena,
opQon
space,
or
market
are
we
playing
in?
OperaDonal
(Detailed)
Problem
Solving
q What
leadership
skills,
core
competence,
and
(por^olio
of
minimum
viable)
products/services
are
required
for
deployment
in
the
short/
medium/long-­‐term?
TacDcal
Problem
Solving
q What
performance
management
system
should
be
deployed?
q How
does
industry
capture/share
value?
q How
do
complementors
deliver
value?
q What
is
the
best
strategy
in
the
short/
medium/long-­‐term?
Project/OrganizaDon:
……………………….
Job
To
Get
Done:
……………………………….

15. Deliberate
Problem
Solvers
Start
With
“WHY?”
Emergent
Problem
Solvers
Start
with
“HOW?”
Emergent
Problem
Solver
Deliberate
Problem
Solver
“HOW?”
“WHY?”

16. Deliberate
Problem
Solvers
Start
With
“WHY?”
Emergent
Problem
Solvers
Start
with
“HOW?”
Emergent
Problem
Solver
Deliberate
Problem
Solver
“HOW?”
“WHY?”
Visionary
Problem
Solving
Classical
Problem
Solving
AdapDve
Problem
Solving
Shaping
Problem
Solving

17. Deliberate
Problem
Solvers
Start
With
“WHY?”
Emergent
Problem
Solvers
Start
with
“HOW?”
Emergent
Problem
Solver
-­‐
Deliberate
Problem
Solver
-­‐
Unpredictable
Problem
Visionary
Problem
Solving
Classical
Problem
Solving
AdapDve
Problem
Solving
Shaping
Problem
Solving
Predictable
Problem

18. World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
BUSINESS
MODEL
GENOME
Design
D
Needs
N
AspiraDons
A
(IDEAL)
END
WAYS:
Profit
Model
(Goal/ObjecQve)
Strategy
Business
Model
Emergent
Problem
Solving
Deliberate
Problem
Solving

19. World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
(IDEAL)
END
WAYS:
Profit
Model
(Goal/ObjecQve)
Strategy
Business
Model
BUSINESS
MODEL
GENOME
HOW?
D
WHAT?
N
WHY?
A
Emergent
Problem
Solving
Deliberate
Problem
Solving

20. World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
(IDEAL)
END
WAYS:
Profit
Model
(Goal/ObjecQve)
Strategy
Business
Model
BUSINESS
MODEL
GENOME
(QUESTIONS)
D
N
A
Emergent
Problem
Solving
Deliberate
Problem
Solving
What
is
our
Issue/Problem/Mission/Vision/Aspira7on/Ideal
Solu7on?
What
is
our
Profit
Model
(Customer
Value)?
What
arena,
op7on
space,
or
market
are
we
playing
in?
How
does
industry
(suppliers/compe7tors)
typically
capture/share
value
or
happiness?
How
do
complementors
typically
deliver
value
or
happiness?
What
are
the
best
strategy,
value
proposi7on,
and
business
model
for
winning
in
the
short/medium/long-­‐term?
What
leadership
skills,
core
competence,
and
(porIolio
of
minimum
viable)
products/services
are
required
for
deployment
in
the
short/medium/long-­‐term?
What
performance
management
system
should
be
deployed?

21. Detailed
Structure
of
Business
Model
Genome
(BMG)

22. World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
CUSTOMER
PROBLEMS/
TRADE-­‐OFFS/
S.W.O.T.

23. World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
MISSION/
VISION/
VALUES/
BRAND
CUSTOMER
PROBLEMS/
TRADE-­‐OFFS/
S.W.O.T.

24. VALUE
ENGINE
(PROJECT):
Captures/Shares
Value
World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
BUSINESS
JOB
TO
GET
DONE
MISSION/
VISION/
VALUES/
BRAND
CUSTOMER
PROBLEMS/
TRADE-­‐OFFS/
S.W.O.T.

25. VALUE
ENGINE
(PROJECT):
Captures/Shares
Value
World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
BUSINESS
JOB
TO
GET
DONE
MISSION/
VISION/
VALUES/
BRAND
CUSTOMER
PROBLEMS/
TRADE-­‐OFFS/
S.W.O.T.

26. VALUE
ENGINE
(PROJECT):
Captures/Shares
Value
World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
(IDEAL)
END
BUSINESS
JOB
TO
GET
DONE
MISSION/
VISION/
VALUES/
BRAND
CUSTOMER
PROBLEMS/
TRADE-­‐OFFS/
S.W.O.T.

27. VALUE
ENGINE
(PROJECT):
Captures/Shares
Value
World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
(IDEAL)
END
WAYS:
Profit
Model
(Goal/ObjecQve)
BUSINESS
JOB
TO
GET
DONE
MISSION/
VISION/
VALUES/
BRAND
CUSTOMER
PROBLEMS/
TRADE-­‐OFFS/
S.W.O.T.

28. VALUE
ENGINE
(PROJECT):
Captures/Shares
Value
World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
Enterprise
Engine:
Creates
Value
Customer
Growth
Engine:
Delivers
Value
WAYS:
Profit
Model
(Goal/ObjecQve)
(IDEAL)
END
BUSINESS
JOB
TO
GET
DONE
MISSION/
VISION/
VALUES/
BRAND
CUSTOMER
PROBLEMS/
TRADE-­‐OFFS/
S.W.O.T.

29. VALUE
ENGINE
(PROJECT):
Captures/Shares
Value
World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
Enterprise
Engine:
Creates
Value
Customer
Growth
Engine:
Delivers
Value
WAYS:
Profit
Model
(Goal/ObjecQve)
(IDEAL)
END
Key
Metrics
BUSINESS
JOB
TO
GET
DONE
MISSION/
VISION/
VALUES/
BRAND
CUSTOMER
PROBLEMS/
TRADE-­‐OFFS/
S.W.O.T.

30. VALUE
ENGINE
(PROJECT):
Captures/Shares
Value
World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
Enterprise
Engine:
Creates
Value
COST
(Structure)
REVENUE
(Streams)
PROFIT
(Margin)
Customer
Growth
Engine:
Delivers
Value
Key
Metrics
WAYS:
Profit
Model
(Goal/ObjecQve)
(IDEAL)
END
BUSINESS
JOB
TO
GET
DONE
MISSION/
VISION/
VALUES/
BRAND
CUSTOMER
PROBLEMS/
TRADE-­‐OFFS/
S.W.O.T.

31. VALUE
ENGINE
(PROJECT):
Captures/Shares
Value
World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
Enterprise
Engine:
Creates
Value
COST
(Structure)
REVENUE
(Streams)
PROFIT
(Margin)
Customer
Growth
Engine:
Delivers
Value
Key
Metrics
WAYS:
Profit
Model
(Goal/ObjecQve)
(IDEAL)
END
Sold
QuanDty
of
Product/Service
Unit
Price
(Value
Metric)
BUSINESS
JOB
TO
GET
DONE
MISSION/
VISION/
VALUES/
BRAND
CUSTOMER
PROBLEMS/
TRADE-­‐OFFS/
S.W.O.T.

32. VALUE
ENGINE
(PROJECT):
Captures/Shares
Value
World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
Enterprise
Engine:
Creates
Value
COST
(Structure)
REVENUE
(Streams)
PROFIT
(Margin)
Customer
Growth
Engine:
Delivers
Value
Key
Metrics
WAYS:
Profit
Model
(Goal/ObjecQve)
(IDEAL)
END
MEANS:
Ecosystem
Storyboard
BUSINESS
JOB
TO
GET
DONE
MISSION/
VISION/
VALUES/
BRAND
Sold
QuanDty
of
Product/Service
Unit
Price
(Value
Metric)
CUSTOMER
PROBLEMS/
TRADE-­‐OFFS/
S.W.O.T.

33. VALUE
ENGINE
(PROJECT):
Captures/Shares
Value
World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
Enterprise
Engine:
Creates
Value
COST
(Structure)
REVENUE
(Streams)
PROFIT
(Margin)
Customer
Growth
Engine:
Delivers
Value
Key
Metrics
WAYS:
Profit
Model
(Goal/ObjecQve)
(IDEAL)
END
MEANS:
Ecosystem
Storyboard
Strategy
BUSINESS
JOB
TO
GET
DONE
MISSION/
VISION/
VALUES/
BRAND
Sold
QuanDty
of
Product/Service
Unit
Price
(Value
Metric)
CUSTOMER
PROBLEMS/
TRADE-­‐OFFS/
S.W.O.T.

34. VALUE
ENGINE
(PROJECT):
Captures/Shares
Value
World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
Enterprise
Engine:
Creates
Value
COST
(Structure)
REVENUE
(Streams)
PROFIT
(Margin)
Customer
Growth
Engine:
Delivers
Value
Key
Metrics
WAYS:
Profit
Model
(Goal/ObjecQve)
(IDEAL)
END
MEANS:
Ecosystem
Storyboard
Strategy
BUSINESS
JOB
TO
GET
DONE
MISSION/
VISION/
VALUES/
BRAND
Sold
QuanDty
of
Product/Service
Unit
Price
(Value
Metric)
V
a
l
u
e
P
r
o
p
o
s
i
t
i
o
n
CUSTOMER
PROBLEMS/
TRADE-­‐OFFS/
S.W.O.T.

35. VALUE
ENGINE
(PROJECT):
Captures/Shares
Value
World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
Enterprise
Engine:
Creates
Value
COST
(Structure)
REVENUE
(Streams)
PROFIT
(Margin)
Customer
Growth
Engine:
Delivers
Value
Key
Metrics
WAYS:
Profit
Model
(Goal/ObjecQve)
(IDEAL)
END
MEANS:
Ecosystem
Storyboard
Suppliers/Partners
CompeDtors
Influencers
Market/Need
(Problem/Job)
Strategy
Supply
Factors
(SWOT)
Demand
Factors
(SWOT)
BUSINESS
JOB
TO
GET
DONE
MISSION/
VISION/
VALUES/
BRAND
Sold
QuanDty
of
Product/Service
Unit
Price
(Value
Metric)
V
a
l
u
e
P
r
o
p
o
s
i
t
i
o
n
CUSTOMER
PROBLEMS/
TRADE-­‐OFFS/
S.W.O.T.

36. VALUE
ENGINE
(PROJECT):
Captures/Shares
Value
World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
Enterprise
Engine:
Creates
Value
COST
(Structure)
REVENUE
(Streams)
PROFIT
(Margin)
Customer
Growth
Engine:
Delivers
Value
Key
Metrics
WAYS:
Profit
Model
(Goal/ObjecQve)
(IDEAL)
END
MEANS:
Ecosystem
Storyboard
Suppliers/Partners
CompeDtors
Influencers
Market/Need
(Problem/Job)
Strategy
Business
Model
Supply
Factors
(SWOT)
Demand
Factors
(SWOT)
BUSINESS
JOB
TO
GET
DONE
MISSION/
VISION/
VALUES/
BRAND
Sold
QuanDty
of
Product/Service
Unit
Price
(Value
Metric)
V
a
l
u
e
P
r
o
p
o
s
i
t
i
o
n
CUSTOMER
PROBLEMS/
TRADE-­‐OFFS/
S.W.O.T.

37. VALUE
ENGINE
(PROJECT):
Captures/Shares
Value
World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
Enterprise
Engine:
Creates
Value
COST
(Structure)
REVENUE
(Streams)
PROFIT
(Margin)
Customer
Growth
Engine:
Delivers
Value
Key
Metrics
WAYS:
Profit
Model
(Goal/ObjecQve)
(IDEAL)
END
MEANS:
Ecosystem
Storyboard
Suppliers/Partners
CompeDtors
Influencers
Market/Need
(Problem/Job)
Strategy
Channels
Customers
PromoDon
Business
Model
Product/Service
Supply
Factors
(SWOT)
Demand
Factors
(SWOT)
BUSINESS
JOB
TO
GET
DONE
MISSION/
VISION/
VALUES/
BRAND
Sold
QuanDty
of
Product/Service
Unit
Price
(Value
Metric)
V
a
l
u
e
P
r
o
p
o
s
i
t
i
o
n
CUSTOMER
PROBLEMS/
TRADE-­‐OFFS/
S.W.O.T.

38. VALUE
ENGINE
(PROJECT):
Captures/Shares
Value
World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
Enterprise
Engine:
Creates
Value
COST
(Structure)
REVENUE
(Streams)
PROFIT
(Margin)
Customer
Growth
Engine:
Delivers
Value
Key
Metrics
WAYS:
Profit
Model
(Goal/ObjecQve)
(IDEAL)
END
MEANS:
Ecosystem
Storyboard
Suppliers/Partners
CompeDtors
Influencers
Market/Need
(Problem/Job)
Strategy
Channels
Product/Service
Customers
PromoDon
AcDviDes
Resources
Business
Model
Supply
Factors
(SWOT)
Demand
Factors
(SWOT)
BUSINESS
JOB
TO
GET
DONE
MISSION/
VISION/
VALUES/
BRAND
Sold
QuanDty
of
Product/Service
Unit
Price
(Value
Metric)
V
a
l
u
e
P
r
o
p
o
s
i
t
i
o
n
CUSTOMER
PROBLEMS/
TRADE-­‐OFFS/
S.W.O.T.

39. VALUE
ENGINE
(PROJECT):
Captures/Shares
Value
World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
Enterprise
Engine:
Creates
Value
COST
(Structure)
REVENUE
(Streams)
PROFIT
(Margin)
Customer
Growth
Engine:
Delivers
Value
Key
Metrics
WAYS:
Profit
Model
(Goal/ObjecQve)
(IDEAL)
END
MEANS:
Ecosystem
Storyboard
Suppliers/Partners
CompeDtors
Influencers
Market/Need
(Problem/Job)
Strategy
Channels
Product/Service
Customers
PromoDon
AcDviDes
Resources
Business
Model
Supply
Factors
(SWOT)
Demand
Factors
(SWOT)
BUSINESS
JOB
TO
GET
DONE
MISSION/
VISION/
VALUES/
BRAND
Sold
QuanDty
of
Product/Service
Unit
Price
(Value
Metric)
V
a
l
u
e
P
r
o
p
o
s
i
t
i
o
n
O
p
e
r
a
t
I
n
g
M
o
d
e
l
CUSTOMER
PROBLEMS/
TRADE-­‐OFFS/
S.W.O.T.

40. World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
Enterprise
Engine:
Creates
Value
COST
(Structure)
REVENUE
(Streams)
PROFIT
(Margin)
Channels
Suppliers/Partners
Product/Service
Customers
AcquisiNon
Engagement
AcNvaNon
RetenNon
Referral
CompeDtors
Influencers
Market/Need
(Problem/Job)
PromoDon
Customer
Growth
Engine:
Delivers
Value
VALUE
ENGINE
(PROJECT):
Captures/Shares
Value
Key
Metrics
MEANS:
Ecosystem
Storyboard
AcDviDes
Resources
Strategy
Business
Model
WAYS:
Profit
Model
(Goal/ObjecQve)
(IDEAL)
END
Supply
Factors
(SWOT)
Demand
Factors
(SWOT)
BUSINESS
JOB
TO
GET
DONE
MISSION/
VISION/
VALUES/
BRAND
Sold
QuanDty
of
Product/Service
Unit
Price
(Value
Metric)
V
a
l
u
e
P
r
o
p
o
s
i
t
i
o
n
O
p
e
r
a
t
I
n
g
M
o
d
e
l
CUSTOMER
PROBLEMS/
TRADE-­‐OFFS/
S.W.O.T.

41. World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
Enterprise
Engine:
Creates
Value
COST
(Structure)
REVENUE
(Streams)
Supply
Factors
(SWOT)
PROFIT
(Margin)
Channels
Suppliers/Partners
Product/Service
Customers
AcquisiNon
Engagement
AcNvaNon
RetenNon
Referral
CompeDtors
Influencers
Market/Need
(Problem/Job)
Demand
Factors
(SWOT)
PromoDon
Customer
Growth
Engine:
Delivers
Value
VALUE
ENGINE
(PROJECT):
Captures/Shares
Value
Quality;
Cycle
Time
EmoNons
Key
Metrics
MEANS:
Ecosystem
Storyboard
AcDviDes
Resources
Strategy
Business
Model
WAYS:
Profit
Model
(Goal/ObjecQve)
MISSION/
VISION/
VALUES/
BRAND
(IDEAL)
END
BUSINESS
JOB
TO
GET
DONE
Sold
QuanDty
of
Product/Service
Unit
Price
(Value
Metric)
V
a
l
u
e
P
r
o
p
o
s
i
t
i
o
n
O
p
e
r
a
t
I
n
g
M
o
d
e
l
CUSTOMER
PROBLEMS/
TRADE-­‐OFFS/
S.W.O.T.

42. SWOT
Resource
Analysis

43. World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
S:
Strengths
(+)
O:
OpportuniDes
(+)
W:
Weaknesses
(-­‐)
T:
Threats
(-­‐)
System
System
SWOT
Resource
Analysis
Goal/ObjecDve/Job
To
Get
Done
(JTGD):
…………………………………………………………………………………
Present
Resources
Future
Resources

44. World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
S:
Strengths
(+)
O:
OpportuniDes
(+)
W:
Weaknesses
(-­‐)
T:
Threats
(-­‐)
Customer
Customer
SWOT
Resource
Analysis
Goal/ObjecDve/Job
To
Get
Done
(JTGD):
…………………………………………………………………………………
Present
Resources
Future
Resources

45. Product
SWOT
Resource
Analysis
World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
S:
Strengths
(+)
O:
OpportuniDes
(+)
W:
Weaknesses
(-­‐)
T:
Threats
(-­‐)
Product/Service
Present
Resources
Future
Resources
Goal/ObjecDve/Job
To
Get
Done
(JTGD):
…………………………………………………………………………………

46. Value
Analysis

47. World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
Present
Delight
(+)
Future
Delight
(+)
Present
Pain
(-­‐)
Future
Pain
(-­‐)
System
System
Value
Analysis
Goal/ObjecDve/Job
To
Get
Done
(JTGD):
…………………………………………………………………………………
Present
Value
Future
Value

48. World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
Present
Delight
(+)
Future
Delight
(+)
Present
Pain
(-­‐)
Future
Pain
(-­‐)
Customer
Customer
Value
Analysis
Goal/ObjecDve/Job
To
Get
Done
(JTGD):
…………………………………………………………………………………
Present
Value
Future
Value

49. World-­‐class
Coaching
on
Applying
the
Ambidexterity
Principle,
Strategy
Pale7e,
and
Ambidextrous
Leadership
Galaxy
Ambidextrous
Growth
Strategist.
Dr.
Rod
King.
rodkuhnhking@gmail.com
&
hAp://businessmodels.ning.com
&
@rodKuhnKing
Present
Delight
(+)
Future
Delight
(+)
Present
Pain
(-­‐)
Future
Pain
(-­‐)
Product/Service
Product
Value
Analysis
Goal/ObjecDve/Job
To
Get
Done
(JTGD):
…………………………………………………………………………………
Present
Value
Future
Value