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2.  E-commerce (electronic commerce or EC) is the
buying and selling of goods and services, or
the transmitting of funds or data, over an
electronic network, primarily the internet.

3.  The beginnings of e-commerce can be traced to the 1960s, when
businesses started using Electronic Data Interchange to share
business documents with other companies.
 In 1979, the American National Standards Institute developed
ASC X12 as a universal standard for businesses to share
documents through electronic networks.
 After 1980, numbers of individual users are sharing electronic
documents with each other.
 In 1990s the rise of eBay and Amazon revolutionized the e-
commerce industry.

5. Ecommerce is constantly updating with improved discovery, technology,
logistics, and bloody cool things to buy.
Chat bots
Artificial Intelligence
Mobile. Mobile. Mobile.
Mobile payment and loyalty apps
Personalization and customization
Increasing same day delivery
Social selling
The Google rebellion

6.  Mobile technology is everywhere and
Smartphone users are no longer in a minority
 Most web traffic is driven by mobiles
 Mobile users engage in a different way
 Mobile users spend more money

7.  Mobile landing pages are different
 Mobile users are screen hoppers
 Social media is a mobile phenomenon
 Google is leaning towards mobiles
 Mobile optimisation gives you the edge

9.  Avoid lengthy sign-up forms
 Buying without the need to register
 Search function
 Breadcrumb navigation
 Suggest related items
 Make use of quality photography
 Make it clear
 Don't add delivery charges at the end
 Incorporate social media
 Provide a quick product preview
 Make contacting you easy

10.  Generate an email marketing campaign that’s automated
 With social media, consider diversifying your platforms
 Implement a loyalty program
 Automate your social networks
 Reach out to customers in their native languages
 A/b test your checkout process
 Think about mobile advertising
 Start targeting wearable technology
 Brand yourself with your own personal flavour
 Build authority with online discussion areas
 Make how-to videos for creating a connection and showing
products
 Get creative with your FAQ’s
 Use pay per click marketing
 Push your customers to make product reviews
 Talk to your visitors

12.  Market researcher eMarketer has cut its growth projection for
Indian e-commerce from 75% to 55.5% for the calendar year 2016,
citing the impact of demonetisation on order volumes.
 A representative for Amazon said the company is “working on
alternatives to make doorstep payments easier for customers by
introducing a variety of electronic payment options.”
 Taxi aggregator Ola’s digital wallet, Ola Money, said wallet
recharges had increased by 1,500% since the announcement.
 The focus is that demonetisation transcends into digitisation.

13. http://economictimes.indiatimes.com/small-biz/startups/demonetisation-
how-indias-internet-commerce-industry-is-coping-currency-
recall/articleshow/55608748.cms
https://www.google.co.in/url?sa=i&rct=j&q=&esrc=s&source=images&cd=&c
ad=rja&uact=8&ved=0ahUKEwjO4e37gc7RAhULuY8KHaX1A48QjRwIBw&url
=https%3A%2F%2Fwww.statista.com%2Fstatistics%2F261245%2Fb2c-e-
commerce-sales-
worldwide%2F&psig=AFQjCNE_5QfvSsYVUw_RxrcXDaimrR2HKg&ust=14849
08653668079
http://www.hongkiat.com/blog/ecommerce-website-tips/
https://wemakewebsites.com/blog/10-reasons-why-your-store-must-be-
mobile
https://wemakewebsites.com/blog/future-e-commerce-trends-for-2017
http://www.livemint.com/Companies/M5n4anpBxl6Kio28Dg17dL/Demonetis
ation-impact-Indian-ecommerce-growth-projection-c.html
http://searchcio.techtarget.com/definition/e-commerce

14. http://www.ekavat.co.uk/