2. What is Mobile Commerce? “Electronic commerce transacted over mobile communication devices such as cell phones or personal digital assistants (PDA).” Source: http://www.businessdictionary.com/definition/m-commerce.html
3. History of Mobile Commerce Invention credited to engineer Matt Wilson First use of this technology was in 1997 in Finland Original technology used text messages for payment for products and services In 2000 many other countries began offering mobile payment services for parking, train tickets, and airline reservations In 2006 the iPhone was developed and applications became the new method of mobile shopping
16. Smartphone sales and installation of 3G networks are both increasing significantly there
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18. They not only shop in a greater number of product categories, but they also spend more money and time mobile shopping than women and men from other age groups
22. Questions Do you think that mobile shopping will eventually replace computer-based online shopping? If so, why? Other than the apps discussed today, what are your favorite shopping apps and why? What other ideas do you think will develop in mobile shopping?
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24. To analyze the effects of the trend in countries around the world.
25. To use current data and statistics to predict the future of the trend.
26. To inform and lead the class in a discussion on the trend.
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28. The history of mobile commerce dates back to 1997.
29. China is the country with the fastest-growing usage rate of mobile commerce.
30. Slowly but steadily rising mobile commerce revenues predict that it is a definite merchandising trend for the future.
