The document describes a proposed mobile shopping app called $trikeAPose. The app allows users to create an avatar that is displayed alongside daily photos of celebrities and the clothes they are wearing. Users can click on their avatar to shop and purchase those clothes at discounted prices. The app aims to capitalize on peoples' interest in celebrity fashion by making it easy for them to browse and buy similar clothes. It will generate revenue through affiliate fees from retailers, upgrades to view more photos/links, and advertising. The app is being developed by Incandesco, which was incorporated in 2020 and is led by Wade Wrobel and Jeff Longbons.

1. $TRIKEAPOSE
A MOBILE SHOPPING APP FOR BUYING CELEBRITY FASHION
QUICKLY AND EASILY AT DISCOUNT PRICES
Presented by Incandesco

2. After logging in for the first time
and entering contact information,
notification preferences, etc., Users
create their own custom avatar with
gender, skin color, eye color, hair
style, hair color, height, and body
build.
Other information might also be
captured such as preferable style
(casual, dress, professional, etc.)
and favorite celebrities for tagging
purposes.
CREATING USER PROFILE

3. SEE DAILY PHOTO OF A CELEBRITY AND YOUR CLICKABLE AVATAR
SIDE BY SIDE – a new photo everyday or upgrade for multiple photos
Click your avatar to start shopping!
Click Clutch – Go to Retailer Clutch Page
$TRIKEAPOSE

4. The most popular shopping apps offer a
benefits-driven and frictionless path to
purchase.
To capitalize on the shift to mobile app
shopping, businesses must offer an
efficient and rewarding mobile user
experience (UX) that compliments the
larger omnichannel experience.
When people use shopping apps, they're
most likely to use an app from mass
merchant retailers like Target, Walmart,
or Costco (81%), pure online retailers like
Amazon or Overstock (77%), or apparel
retailers (79%).
And $trikeAPose steers the user directly
to the items they want to purchase.
Source: 2019 E-Commerce Survey via PRNewsWire
THE MARKET

5. People are flocking to mobile apps,
so much that online shopping
continues to grow by 50%+ year
over year. This year, people will
spend nearly 3 hours per day
shopping on mobile apps.
$trikeAPose is taking pop culture
and shopping to the next level
combining the public’s interest in
celebrity fashion and translating it
to ease of shopping.
Source: Internet Trends 2018, Kleiner Perkins; Business Insider
Intelligence report; The 2017 U.S. Mobile App Report,”
ComScore Source: ComScore
THE TARGET

6. $trikeAPose will generate revenue in three ways:
- Affiliate Fees from Retailers. In 2020, Affiliate Revenue ins the
U.S. is expected to approach $340M.
- App upgrades. Users will get a certain number of photos/links per
day and have to upgrade for an increased number of
photos/links. Other features such as searching past photos will
also be considered.
- Advertising Revenue. Non-gaming apps generated $49M revenue
from advertising in 2019.
THE BUSINESS

7. Incandesco was incorporated as a C-corp in January 2020 to develop
innovative mobile technology and is led by Wade Wrobel and Jeff
Longbons
- Wade is the idea guy. He has spent his entire adult life in
brokerage, underwriting and management capacities.
- Jeff is the analytics guy. Over the last 35 years, Jeff has
proratedated and sold insurance firms and consulted on
operations and financial models. He keeps the ducks in a row.
LEADERSHIP