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E-commerce- overview & Trends
- 2. E-commerce (electroniccommerce or EC) is the buying and selling of goods and services, or the transmitting of funds or data, over an electronic network, primarily the internet.
- 3. The beginningsof e-commerce can be traced to the 1960s, when businesses started using Electronic Data Interchange to share business documents with other companies. In 1979, the American National Standards Institute developed ASC X12 as a universal standard for businesses to share documents through electronic networks. After 1980, numbers of individual users are sharing electronic documents with each other. In 1990s the rise of eBay and Amazon revolutionized the e- commerce industry.
- 5. Ecommerce is constantlyupdating with improved discovery, technology, logistics, and bloody cool things to buy. Chat bots Artificial Intelligence Mobile. Mobile. Mobile. Mobile payment and loyalty apps Personalization and customization Increasing same day delivery Social selling The Google rebellion
- 6. Mobile technologyis everywhere and Smartphone users are no longer in a minority Most web traffic is driven by mobiles Mobile users engage in a different way Mobile users spend more money
- 7. Mobile landingpages are different Mobile users are screen hoppers Social media is a mobile phenomenon Google is leaning towards mobiles Mobile optimisation gives you the edge
- 9. Avoid lengthysign-up forms Buying without the need to register Search function Breadcrumb navigation Suggest related items Make use of quality photography Make it clear Don't add delivery charges at the end Incorporate social media Provide a quick product preview Make contacting you easy
- 10. Generate anemail marketing campaign that’s automated With social media, consider diversifying your platforms Implement a loyalty program Automate your social networks Reach out to customers in their native languages A/b test your checkout process Think about mobile advertising Start targeting wearable technology Brand yourself with your own personal flavour Build authority with online discussion areas Make how-to videos for creating a connection and showing products Get creative with your FAQ’s Use pay per click marketing Push your customers to make product reviews Talk to your visitors
- 12. Market researchereMarketer has cut its growth projection for Indian e-commerce from 75% to 55.5% for the calendar year 2016, citing the impact of demonetisation on order volumes. A representative for Amazon said the company is “working on alternatives to make doorstep payments easier for customers by introducing a variety of electronic payment options.” Taxi aggregator Ola’s digital wallet, Ola Money, said wallet recharges had increased by 1,500% since the announcement. The focus is that demonetisation transcends into digitisation.
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