Mobile commerce is defined as buying and selling goods and services through wireless devices such as cell phones and PDAs. The first mobile commerce services were introduced in 1997 with Coke vending machines in Finland. Since the iPhone launch, mobile commerce has moved from SMS systems to mobile applications. The future of mobile commerce is promising, with over 500 million global users expected to use mobile money transfer services by 2014, especially in developing regions like Africa, the Middle East, China, and India. Mobile commerce applications include mobile ticketing, banking, auctions, browsing, and purchases.

1. MOBILE COMMERCE
Presented By:
Mangesh Amberkar/361
Kalpesh Bhoir/362
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2. M-Commerce definition & history
"Mobile Commerce is buying and selling of goods and
services through wireless handheld such as cell phone
and personal digital assistants(PDA’s)”.
 Mobile
Commerce Services were first delivered in
1997, when the first two mobile-phone enabled Coca Cola
vending machines were installed in Finland.
 Since the launch of the iPhone, mobile Commerce has
moved
away
from
SMS
systems
and
into
actual
applications.
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3. Future of M-commerce
 According to new analysis from Juniper
Research, consumer demand for mobile money
transfer services will see users exceed 500 million
globally by 2014, principally in developing
countries.
 Africa ,Middle East ,China and the Indian will be
the leading regions for national mobile money
transfer services in 2014
 Sophisticated mobile financial services such as
loans and savings accounts can add to the
attractiveness of mobile money services
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4. Global Mobile penetration
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5. Global Mobile penetration
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6. Applications of M-Commerce
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Mobile Ticketing
Mobile Banking
Auctions
Mobile Browsing
Mobile Purchases
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