7 ecommerce trends to keep your eye on this year.
From the importance of same-day-delivery, to why you should ensure your pages are ready for action on mobile devices, GoSquared dives into the 7 key trends affecting the ecommerce landscape in 2014.
For more ecommerce analytics, trends, insights, and data-backed stories, check out the GoSquared Blog: http://gosquared.com/blog
P.S. This is our first ever Slideshare – we hope you like it!
eMarketer Webinar: Key Trends in EcommerceeMarketer
Online shopping is more prevalent than ever, but it’s not just about online sales anymore. Are you on top of the latest trends to maximize success selling to online, offline and multichannel shoppers? Topics in this webinar include: How is mobile changing the path to purchase? Why is locally relevant information so important in ecommerce? How are innovative retailers dealing with fulfillment challenges? How can you create personalized offers without seeming creepy?
Guía para tener éxito con la audiencia móvil - Cortesía Google - GABATEK.comGabatek .com
Google presenta la guía para ayudar a las empresas y negocios a tener éxito con la audiencia móvil. Con el gran crecimiento en la utilizacion de celulares y tablets, las empresas han tenido que adaptarse al gran cambio y es realmente una excelente oportunidad para que las empresas aprovechen la tecnología. http://gabatek.com
An explanation of eCommerce Trends for 2015. Discussion of eCommerce on Mobile, Responsive Design, UPS and FedEx Dimensional Weight Changes, and advice for eCommerce Startups. Presented at #TechCampMemphis 2014 on November 1st, 2014.
Direct to consumer is a major growth platform for any brand and retailer today. With the rise in e-commerce, companies are offering innovative solutions to help shoppers enjoy a less costly, more convenient, and most of all more satisfying shopping experience.
In the 13th edition of the Tech Top 10s, explore 10 innovations in the realm of e-Commerce from all over the globe, as well as the Middle East of course.
Explore how you can shop through social media services such as Instagram and Twitter, by tapping on "likes" and #tagging or leaving "comments".
Also take a look at how one website connects Moroccan artisans with shopper worldwide.
You've probably come across PayPal, but have you ever heard of Arab PayPal? You will after reading this.
And finally, have you ever seen a Bitcoin ATM?
Topics: How consumer needs drive innovation in retail. Evolution of e-commerce SaaS and opportunities. Social media and on/offline purchase attribution.
eMarketer Webinar: Key Trends in EcommerceeMarketer
Online shopping is more prevalent than ever, but it’s not just about online sales anymore. Are you on top of the latest trends to maximize success selling to online, offline and multichannel shoppers? Topics in this webinar include: How is mobile changing the path to purchase? Why is locally relevant information so important in ecommerce? How are innovative retailers dealing with fulfillment challenges? How can you create personalized offers without seeming creepy?
Guía para tener éxito con la audiencia móvil - Cortesía Google - GABATEK.comGabatek .com
Google presenta la guía para ayudar a las empresas y negocios a tener éxito con la audiencia móvil. Con el gran crecimiento en la utilizacion de celulares y tablets, las empresas han tenido que adaptarse al gran cambio y es realmente una excelente oportunidad para que las empresas aprovechen la tecnología. http://gabatek.com
An explanation of eCommerce Trends for 2015. Discussion of eCommerce on Mobile, Responsive Design, UPS and FedEx Dimensional Weight Changes, and advice for eCommerce Startups. Presented at #TechCampMemphis 2014 on November 1st, 2014.
Direct to consumer is a major growth platform for any brand and retailer today. With the rise in e-commerce, companies are offering innovative solutions to help shoppers enjoy a less costly, more convenient, and most of all more satisfying shopping experience.
In the 13th edition of the Tech Top 10s, explore 10 innovations in the realm of e-Commerce from all over the globe, as well as the Middle East of course.
Explore how you can shop through social media services such as Instagram and Twitter, by tapping on "likes" and #tagging or leaving "comments".
Also take a look at how one website connects Moroccan artisans with shopper worldwide.
You've probably come across PayPal, but have you ever heard of Arab PayPal? You will after reading this.
And finally, have you ever seen a Bitcoin ATM?
Topics: How consumer needs drive innovation in retail. Evolution of e-commerce SaaS and opportunities. Social media and on/offline purchase attribution.
eMarketer Webinar: Retail Ecommerce Outlook—Tallying the True Impact of DigitaleMarketer
Ecommerce sales continue to grow as a percentage of overall retail, but the true impact of digital shopping goes far beyond the final click. Topics in this webinar include: What does double-digit growth in ecommerce sales mean for retail overall? How are innovative retailers responding to the convergence of digital and physical shopping? How do tablet and smartphone usage differ, and what does it mean for digital shopping and buying?
B2B forecast for 2016 brings out some exciting findings related to 10 vital strategies for B2B marketing, lead generation, b2b sales, relationship marketing, you can implement today.
Today’s retail environment is highly influenced by new digital models which are becoming more mainstream, as consumers enjoy higher internet penetration and seek more convenience and value, as well as choice, personalized offers, and great service.
This presentation demonstrates the most prominent trends in the e-commerce industry. This is an Executive Summary version of the presentation. To view the entire presentation, please contact Carmelon Digital Marketing.
Our new report is here!
eCommerce Trends is our annual report, we've been doing for 6 years. This year we reached out to 10k eCommerce Managers and asked them to fill in our survey. Of those asked, 150 responded and we created this report based on the results.
What's inside?
Market Overview
B2C eCommerce Sales
Top eRetailers (Based on Revenue)
Top eCommerce Sites (Based on Traffic)
Capital Market
eCommerce Startups to Watch
Survey Results
eCommerce Investments 2018
eCommerce Investments 2019
Changes in Investments 2018-2019
Which Investments Had the Biggest ROI in 2018?
Most Impactful eCommerce Trends for the Next 5 years
Trends Matrix
Inspirations
Marketplaces: Better Prices, Free or Discounted Shipping and a Broader Selection
Voice Interfaces
Big Data & Business Intelligence: IoT as a Source
Chatbots: Growing Popularity
Microservices & Headless: Micro Frontends
Content Marketing & Digital Content
CRM: AI & Social CRM
Mobile CRO
Free Shipping/Returns
Mobile Approach: PWA
Personalization: Hyper-Personalization
Social Commerce: See. Tap. Shop.
Customer Lifetime Value and Referral Programs
Methodology
Research Methodology
Demography
TL;DR - Quick Summary of the Report
Content Marketing: Still Important
Personalization & Loyalty for the Win
Cryptocurrencies and the GDPR: Things of the Past
Content Marketing With the Biggest ROI
Voice Interfaces & Big Data Revolutionize eCommerce
Quick Wins vs. Highest ROI
What do experts say?
Download full version: https://go.divante.co/ecommerce-trends-2019/
As with just about every industry, trends change, making it necessary to catch up and follow along in order to keep your business relevant. Online portals are going to continue to grow in 2016 also, and if you want to be part of the new wave, you have to prepare. Read this slide to learn about the ten most interesting ecommerce trends for 2016 and beyond.
e-Commerce Facts and Stats 2015 and BeyondEuro IT Group
Euro IT Group teams have delivered dozens of ecommerce platforms. We cover the complete spectrum of ecommerce services from software architecture and development to additional plug ins development, modules extensions, user experience design, testing, maintenance and support, integration with other business systems (eg CRM, ERP, inventory), SEO, marketing, store migration or mobile responsive versions of your ecommerce platform.
Our e-commerce team consists of technical people, business analysts and marketing specialists with hands on experience in tailoring feature rich e-commerce solutions for companies that required modern design, a rich user experience, huge data volumes and integration with additional systems, all this done following the latest industry trends. Our focus is mostly on Magento development.
A beginners guide to ecommerce in fashion retail. This aims to highlight the key areas that must be considered when designing, building and marketing an ecommerce website.
We surveyed eCommerce Managers and CEOs from European countries and prepared the report based on their experiences and our knowledge.
What are the business trends that are going to revolutionize the eCommerce market?
What are the most important technologies to invest in next 5 years?
Why 2017 is the Year of the Bot?
Are marketplaces really worth to invest in?
Its that time of the year again. When we see a great amount of predictions of what we will se more of in the new year. Beyond Retail is an ecommerce consultancy firm based in Stockholm, Sweden and this is our view of the ecommerce trends for 2015.
Given the MakeMyTrip & JustDial IPO’s, Interest in Consumer Driven Ecommerce has increased both from Investors and Entrepreneurs. At the same time reports of Accounting Harakiri & Amazon’s announced Entry have cast a doubt on the monetization capabilities. This report studies Ecommerce in India and attempts to draw parallels within Sectors and Geographies to identify Investment opportunities
Join eMarketer Principal Analyst Jeffrey Grau as he highlights eMarketer’s new US retail ecommerce forecast, predicting how this channel will develop over the next five years and discussing the implications for retailers.
Emerging trends in ecommerce marketing for 2017– Adam Bowser reviewChris Bowser
There are many shifts occurring in ecommerce for 2017 and beyond. Specifically, trends emerge in the realms of technology, content marketing and web designing that influence ecommerce.
eCommerce trends from 2017 to 2018 by Divante.coDivante
We asked managers about their eCommerce investments last year and about investment plans for this year.
What are the most important trends, game changers and quick wins.
Download full version from: http://go.divante.co/ecommerce-trends-2018/
Trends we asked about:
Content Marketing
Big Data
Business Intelligence
Email Automation
Chatbots (Conversational Commerce)
Digital Content
Social Commerce
Cloud Hosting
Multimedia Content – better photos/…
Marketplaces
Omnichannel
Personalization
In-Store PickUp
Predictive Analytics
General Data Protection Regulation…
Automated Pricing Optimization
Automated Promotion Management
Free Shipping / Returns
In-Store Digital Touchpoints
Mobile App
Same Day Delivery
Drop Shipping
Order Management Systems
Other AI based tools
Own Brands
Personal Shopping
Price Intelligence
Progressive Web App (PWA)
Programmatic Ad Buying
Recommendation Systems
Customized Products
Data-driven Loyalty
Microservices Architecture
Online Security
Wearables
Algorithmic Driven Supply & Demand
Cross Border Commerce
Cryptocurrencies (Bitcoin / Ethereum)
mPayments
Open API Economy
Security
Subscription Business Models
Visual Search
Beacon Technology
Headless Approach
Serverless Architecture
IoT
Push Notification
Virtual Reality
Alexa and other voice interfaces
Drones
3D printing
E-COMMERCE AND THE FUTURE OF RETAIL: 2015Cooper Smith
The retail sector is undergoing a major transformation driven by digital. Technology is changing the way people shop, as well as how retailers operate.
We've created a slide deck highlighting the biggest e-commerce trends in retail. Some of the topics we cover in the deck include:
The size of the retail and e-commerce markets.
The breakdown of e-commerce sales by product category.
How legacy retailers are faring.
New e-commerce players.
Disrupting last-mile delivery.
The companies mentioned in this year’s presentation include:
Walmart, Target, Amazon, eBay, Google, Uber, JCPenney, Gap, Kroger, Kohl’s, Macy’s, Safeway, SuperValu, Albertsons, Blue Apron, HelloFresh, Plated, Instacart, FreshDirect, Peapod, Fresh Market, Harris Teeter, Whole Foods, Birchbox, Olay, L'Oreal, Avon, Ulta, CVS, Walgreens, Sephora, Postmates, FedEx, UPS, US Postal Service
As the immediacy of receiving the products you need becomes a non-issue in e-commerce due to increasingly smart logistics, the main challenge left is the desire to try or feel the products first. This might be the simplest explanation for the rise of omni-channel, where the online, mobile or social channels, and brick & mortar stores, are mixed into a seamless shopping experience, each leveraging its own virtues and supporting the other channels at the same time. E-commerce is not, nor has it ever been, merely a ͞sales channel͟, and companies have adapted to this notion. ͞Don’t think of e-commerce as a channel. It’s a way for consumers to research, to buy, to experience brands and then, ultimately, to have them have fulfilled͟, says Coca-Cola North America’s EVP Sandy Douglas. E-commerce, therefore, is becoming a component of omni-channel commerce. Brick & mortar competitors establish digital presence, and previously pure-play digital competitors establish a physical presence. Recent acquisitions have established the market’s dynamics even further – e.g., Amazon’s acquisition of Whole Foods Market, and Walmart’s acquisition of Jet.com and Bonobos. More retailers today use stores as display spaces that support the need to try out and try on prior to purchasing online.
Early in this year, the sphere of e-commerce is one of the most progressive spheres of the economy. We have identified trends that we consider the most influential in the development of e-commerce in 2018.
Based on a survey commissioned by RightNow and conducted by Harris Interactive, this report explores the relationship between consumers and brands. It reveals facts about what consumers are looking for and identifies concrete actions brands can take to keep the connection with consumers alive and well.
Basics of B2B eCommerce - what customers expect, and how to meet those expect...Justin King
In this presentation, you will learn the basics of Business-to-Business (B2B) eCommerce. What do customers expect when they come to your site? What makes up the great b2b experiences that you see today? A practical and step by step look at B2B eCommerce.
eMarketer Webinar: Retail Ecommerce Outlook—Tallying the True Impact of DigitaleMarketer
Ecommerce sales continue to grow as a percentage of overall retail, but the true impact of digital shopping goes far beyond the final click. Topics in this webinar include: What does double-digit growth in ecommerce sales mean for retail overall? How are innovative retailers responding to the convergence of digital and physical shopping? How do tablet and smartphone usage differ, and what does it mean for digital shopping and buying?
B2B forecast for 2016 brings out some exciting findings related to 10 vital strategies for B2B marketing, lead generation, b2b sales, relationship marketing, you can implement today.
Today’s retail environment is highly influenced by new digital models which are becoming more mainstream, as consumers enjoy higher internet penetration and seek more convenience and value, as well as choice, personalized offers, and great service.
This presentation demonstrates the most prominent trends in the e-commerce industry. This is an Executive Summary version of the presentation. To view the entire presentation, please contact Carmelon Digital Marketing.
Our new report is here!
eCommerce Trends is our annual report, we've been doing for 6 years. This year we reached out to 10k eCommerce Managers and asked them to fill in our survey. Of those asked, 150 responded and we created this report based on the results.
What's inside?
Market Overview
B2C eCommerce Sales
Top eRetailers (Based on Revenue)
Top eCommerce Sites (Based on Traffic)
Capital Market
eCommerce Startups to Watch
Survey Results
eCommerce Investments 2018
eCommerce Investments 2019
Changes in Investments 2018-2019
Which Investments Had the Biggest ROI in 2018?
Most Impactful eCommerce Trends for the Next 5 years
Trends Matrix
Inspirations
Marketplaces: Better Prices, Free or Discounted Shipping and a Broader Selection
Voice Interfaces
Big Data & Business Intelligence: IoT as a Source
Chatbots: Growing Popularity
Microservices & Headless: Micro Frontends
Content Marketing & Digital Content
CRM: AI & Social CRM
Mobile CRO
Free Shipping/Returns
Mobile Approach: PWA
Personalization: Hyper-Personalization
Social Commerce: See. Tap. Shop.
Customer Lifetime Value and Referral Programs
Methodology
Research Methodology
Demography
TL;DR - Quick Summary of the Report
Content Marketing: Still Important
Personalization & Loyalty for the Win
Cryptocurrencies and the GDPR: Things of the Past
Content Marketing With the Biggest ROI
Voice Interfaces & Big Data Revolutionize eCommerce
Quick Wins vs. Highest ROI
What do experts say?
Download full version: https://go.divante.co/ecommerce-trends-2019/
As with just about every industry, trends change, making it necessary to catch up and follow along in order to keep your business relevant. Online portals are going to continue to grow in 2016 also, and if you want to be part of the new wave, you have to prepare. Read this slide to learn about the ten most interesting ecommerce trends for 2016 and beyond.
e-Commerce Facts and Stats 2015 and BeyondEuro IT Group
Euro IT Group teams have delivered dozens of ecommerce platforms. We cover the complete spectrum of ecommerce services from software architecture and development to additional plug ins development, modules extensions, user experience design, testing, maintenance and support, integration with other business systems (eg CRM, ERP, inventory), SEO, marketing, store migration or mobile responsive versions of your ecommerce platform.
Our e-commerce team consists of technical people, business analysts and marketing specialists with hands on experience in tailoring feature rich e-commerce solutions for companies that required modern design, a rich user experience, huge data volumes and integration with additional systems, all this done following the latest industry trends. Our focus is mostly on Magento development.
A beginners guide to ecommerce in fashion retail. This aims to highlight the key areas that must be considered when designing, building and marketing an ecommerce website.
We surveyed eCommerce Managers and CEOs from European countries and prepared the report based on their experiences and our knowledge.
What are the business trends that are going to revolutionize the eCommerce market?
What are the most important technologies to invest in next 5 years?
Why 2017 is the Year of the Bot?
Are marketplaces really worth to invest in?
Its that time of the year again. When we see a great amount of predictions of what we will se more of in the new year. Beyond Retail is an ecommerce consultancy firm based in Stockholm, Sweden and this is our view of the ecommerce trends for 2015.
Given the MakeMyTrip & JustDial IPO’s, Interest in Consumer Driven Ecommerce has increased both from Investors and Entrepreneurs. At the same time reports of Accounting Harakiri & Amazon’s announced Entry have cast a doubt on the monetization capabilities. This report studies Ecommerce in India and attempts to draw parallels within Sectors and Geographies to identify Investment opportunities
Join eMarketer Principal Analyst Jeffrey Grau as he highlights eMarketer’s new US retail ecommerce forecast, predicting how this channel will develop over the next five years and discussing the implications for retailers.
Emerging trends in ecommerce marketing for 2017– Adam Bowser reviewChris Bowser
There are many shifts occurring in ecommerce for 2017 and beyond. Specifically, trends emerge in the realms of technology, content marketing and web designing that influence ecommerce.
eCommerce trends from 2017 to 2018 by Divante.coDivante
We asked managers about their eCommerce investments last year and about investment plans for this year.
What are the most important trends, game changers and quick wins.
Download full version from: http://go.divante.co/ecommerce-trends-2018/
Trends we asked about:
Content Marketing
Big Data
Business Intelligence
Email Automation
Chatbots (Conversational Commerce)
Digital Content
Social Commerce
Cloud Hosting
Multimedia Content – better photos/…
Marketplaces
Omnichannel
Personalization
In-Store PickUp
Predictive Analytics
General Data Protection Regulation…
Automated Pricing Optimization
Automated Promotion Management
Free Shipping / Returns
In-Store Digital Touchpoints
Mobile App
Same Day Delivery
Drop Shipping
Order Management Systems
Other AI based tools
Own Brands
Personal Shopping
Price Intelligence
Progressive Web App (PWA)
Programmatic Ad Buying
Recommendation Systems
Customized Products
Data-driven Loyalty
Microservices Architecture
Online Security
Wearables
Algorithmic Driven Supply & Demand
Cross Border Commerce
Cryptocurrencies (Bitcoin / Ethereum)
mPayments
Open API Economy
Security
Subscription Business Models
Visual Search
Beacon Technology
Headless Approach
Serverless Architecture
IoT
Push Notification
Virtual Reality
Alexa and other voice interfaces
Drones
3D printing
E-COMMERCE AND THE FUTURE OF RETAIL: 2015Cooper Smith
The retail sector is undergoing a major transformation driven by digital. Technology is changing the way people shop, as well as how retailers operate.
We've created a slide deck highlighting the biggest e-commerce trends in retail. Some of the topics we cover in the deck include:
The size of the retail and e-commerce markets.
The breakdown of e-commerce sales by product category.
How legacy retailers are faring.
New e-commerce players.
Disrupting last-mile delivery.
The companies mentioned in this year’s presentation include:
Walmart, Target, Amazon, eBay, Google, Uber, JCPenney, Gap, Kroger, Kohl’s, Macy’s, Safeway, SuperValu, Albertsons, Blue Apron, HelloFresh, Plated, Instacart, FreshDirect, Peapod, Fresh Market, Harris Teeter, Whole Foods, Birchbox, Olay, L'Oreal, Avon, Ulta, CVS, Walgreens, Sephora, Postmates, FedEx, UPS, US Postal Service
As the immediacy of receiving the products you need becomes a non-issue in e-commerce due to increasingly smart logistics, the main challenge left is the desire to try or feel the products first. This might be the simplest explanation for the rise of omni-channel, where the online, mobile or social channels, and brick & mortar stores, are mixed into a seamless shopping experience, each leveraging its own virtues and supporting the other channels at the same time. E-commerce is not, nor has it ever been, merely a ͞sales channel͟, and companies have adapted to this notion. ͞Don’t think of e-commerce as a channel. It’s a way for consumers to research, to buy, to experience brands and then, ultimately, to have them have fulfilled͟, says Coca-Cola North America’s EVP Sandy Douglas. E-commerce, therefore, is becoming a component of omni-channel commerce. Brick & mortar competitors establish digital presence, and previously pure-play digital competitors establish a physical presence. Recent acquisitions have established the market’s dynamics even further – e.g., Amazon’s acquisition of Whole Foods Market, and Walmart’s acquisition of Jet.com and Bonobos. More retailers today use stores as display spaces that support the need to try out and try on prior to purchasing online.
Early in this year, the sphere of e-commerce is one of the most progressive spheres of the economy. We have identified trends that we consider the most influential in the development of e-commerce in 2018.
Based on a survey commissioned by RightNow and conducted by Harris Interactive, this report explores the relationship between consumers and brands. It reveals facts about what consumers are looking for and identifies concrete actions brands can take to keep the connection with consumers alive and well.
Basics of B2B eCommerce - what customers expect, and how to meet those expect...Justin King
In this presentation, you will learn the basics of Business-to-Business (B2B) eCommerce. What do customers expect when they come to your site? What makes up the great b2b experiences that you see today? A practical and step by step look at B2B eCommerce.
KPCB: Mary Meeker Internet Trends 2014 @ July 2014Brian Crotty
Mary Meeker - Ex Morgan Stanley - major authority on Internet trends. Video available here: http://recode.net/2014/05/30/mary-meekers-annual-rapid-fire-internet-trends-talk-video/
A well-designed web site is user-friendly, helping consumers find what they want fast and then making ordering very easy. Ecommerce sites use online marketing (search engine marketing and social media marketing with blogs, wikis, podcasts and RSS feeds) to reinforce their brand, generate highly targeted traffic and track its conversion rate and ROI.
B2B Ecommerce: Design Principles and Best Practices to Boost SalesAlex Schmelkin
Smart B2B Design: Strategy and User Experience Principles that Boost Sales. Presented at the Internet Retailer Conference and Exhibition (IRCE) 2014 by Alex Schmelkin, CEO of Alexander Interactive, and Girisha Chandraraj, Head of Digital of United Stationers.
Class Activity done with data accumulation from various internet websites and database sources for better understanding of e-commerce models functioning at present and their uses in Indian scenario.
An introduction to eCommerce Platforms for non-technical people. Ben explains some of the key trends in the eCommerce platform and online retail space.
trendwatching.com’s 7 CONSUMER TRENDS TO RUN WITH IN 2014TrendWatching
Check out our handpicked selection of 7 Consumer Trends begging to be applied in 2014. By you. From CROWD SHAPED to THE INTERNET OF CARING THINGS to MYCHIATRY...
Top 10 Latest Ecommerce Trends To Boost Your Revenue in 2020Claritus Consulting
Trends in ecommerce industry emerge from various things. How customers shop. What they buy and how they respond to marketing tactics employed by businesses. Within the last decade, a lot of new trends have emerged with a profounding influence. Ecommerce giants like Amazon, Walmart, and Alibaba have been at the forefront of adopting and benefiting from such trends. Here we have discussed about the latest eCommerce trends that will see a rise in 2020:
Frontier(less) Retail—an Innovation Group report created in partnership with WWD, the leading fashion, beauty and retail authority—reveals a retail landscape that has become borderless, blurred and amorphous.
Consumer expectations are becoming limitless—whether it’s instant delivery, intuitive commerce or compelling store experiences. Interfaces for retail are moving beyond the smartphone into our home environments, and the digital and physical worlds are blurring in new ways.
Top E-commerce Trends to Watch Out for in 2017i95Dev
Find out the top e-commerce trends that will drive the momentum of the e-commerce industry in North America (USA, Canada) and rest of the world in 2017.
Consumers today are more ‘SoLoMo’ –Social, Local and Mobile. The article discusses about the key global trends and benchmark practices that would help retailers to build seamless consumer experience and long-term profitability in the near future (2020). Using Big-Data for predictive analytics, leveraging technology to create Omnichannel customer experience, implementing effective Supply-Chain, using prompt methods payments, enforcing efficient employee training and other success factors mentioned in the article, will definitely shape the future of a successful retailers to manage the complexity and diversity of retailing in 2020. All topics covered all supported with concrete examples of worldwide benchmark in the industry.
Why Your Business Needs a Mobile Websitee-point SA
Is it necessary for businesses to have a website for smartphones and tablets? Find out who are prosumers and what are their expectations. Check how to boost your business's reach and entice potential customers to contact it. Learn why a mobile website is important for a business.
Retail Technologies and Retail Trends That will Define The FutureRosalie Lauren
Technology will transform retail resulting in the growth of brick and mortar retail. Check Retail Technologies trends that will help retailers survive.
The growth of online shopping and the surge of off-price retailing are reshaping the retail industry. In 2016, retailers who want to survive will have to respond by restructuring their businesses. This POV captures some of the major Retail lessons learnt from 2015 and forecast for the year 2016 and beyond.
2ND ANNUAL IN-STORE DIGITAL RETAIL STUDY: EXPLORING THE REALITY OF THE DIGITA...aeinhorn2
How does your brand respond to the challenge of the digitally-connected customer? SapientNitro recently conducted a study to find out which brands are responding to this challenge, and the results were surprising.
Smarter Commerce: Transforming for a Customer Centric WorldInternetEvolution
In this paper, we first look at how and why technology trends are radically transforming customer expectations and the commerce cycle. Second, we examine what this sea change means for businesses, and how companies
Smarter Commerce: Transforming for a Customer-Centric World
need to adapt their mind-sets and operations to create a more virtuous customer experience cycle. Finally, we provide an overview of IBM’s Smarter Commerce initiative, focusing on its solutions to help midsize companies
market and sell. Throughout the paper, we reference specific examples of midsize companies that are using
Smarter Commerce solutions today to more easily determine and deliver what customers really want—
through more effective customer interactions, better information and insights, and improved processes.
Fraser Deans, Co-founder and Digital Product Designer of Nickelled, spoke about how they’ve bootstrapped their business to success.
Slides from the first GoSquared London SaaS event – LDNSaaS.
There is so much data, and so many metrics out there it can feel overwhelming when trying to decide how to measure the growth of your business.
In this SlideShare, we walk through the frameworks and concepts that will help you measure and grow your startup to success.
Great customer support centres are more than just information dumps - they serve as an extension to your brand and company, and play an important role in how your company is perceived.
From the product-oriented support of Fitbit to the minimalist design of Bigcartel, there are many different ways to go about building a great customer support centre. The common theme in all of them, however, is that they look and feel like an extension of the company, not a separate area - and that's what makes them great.
5 surprisingly simple ways to show customers you careGoSquared
Most customers want to have meaningful relationships with businesses; however, only 17% feel that businesses are succeeding at doing that. These 5 straightforward, actionable steps can be easily implemented by any company to demonstrate commitment to their customers to build meaningful relationships that last.
A beginner's guide to inbound marketing. What is inbound marketing? Why does inbound work? How to execute on an inbound strategy like a pro.
With this quick and handy presentation from GoSquared, you'll be attracting, converting, and delighting more customers in no time.
Learn more: https://www.gosquared.com
The ultimate guide to maintaining product focusGoSquared
3 key principles for maintaining focus when creating a product in a team of developers and designers. Originally presented at ProductTank in London in May 2014.
How to optimise TV advertising with real-time web analyticsGoSquared
How to optimise TV Ad Campaigns with web analytics. Includes case study on Moonpig.com.
GoSquared shares their thoughts on agencies and brands can use web analytics to maximise the effectiveness of their TV advertising.
Find our more at gosquared.com.
The metrics that every startup needs to track to be successful, in one lovely SlideShare.
In this SlideShare, we cover the basics of what a startup should be tracking, an introduction to Pirate Metrics, and take a look at some of the tools you can use for measuring and acting on the metrics you decide to track.
A step by step introduction to Cohort Analysis using Google Sheets.
Explaining how to use the =SUMIFS formula as well as various tips on presenting data.
For more Analytics help, check out GoSquared.com.
By Hugh Hopkins - Manager of Business Development at GoSquared.
Digital Money Maker Club – von Gunnar Kessler digital.focsh890
Title One is a comprehensive examination of the impact of digital technologies on
modern society. In a world where technology continues to advance rapidly, this article delves into the nuances and complexities of the digital age, exploring Its implications across various sectors and aspects of life.
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performance
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.
The What, Why & How of 3D and AR in Digital CommercePushON Ltd
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Digital Commerce Lecture for Advanced Digital & Social Media Strategy at UCLA...Valters Lauzums
E-commerce in 2024 is characterized by a dynamic blend of opportunities and significant challenges. Supply chain disruptions and inventory shortages are critical issues, leading to increased shipping delays and rising costs, which impact timely delivery and squeeze profit margins. Efficient logistics management is essential, yet it is often hampered by these external factors. Payment processing, while needing to ensure security and user convenience, grapples with preventing fraud and integrating diverse payment methods, adding another layer of complexity. Furthermore, fulfillment operations require a streamlined approach to handle volume spikes and maintain accuracy in order picking, packing, and shipping, all while meeting customers' heightened expectations for faster delivery times.
Amid these operational challenges, customer data has emerged as an important strategy. By focusing on personalization and enhancing customer experience from historical behavior, businesses can deliver improved website and brand experienced, better product recommendations, optimal promotions, and content to meet individual preferences. Better data analytics can also help in effectively creating marketing campaigns, improving customer retention, and driving product development and inventory management.
Innovative formats such as social commerce and live shopping are beginning to impact the digital commerce landscape, offering new ways to engage with customers and drive sales, and may provide opportunity for brands that have been priced out or seen a downturn with post-pandemic shopping behavior. Social commerce integrates shopping experiences directly into social media platforms, tapping into the massive user bases of these networks to increase reach and engagement. Live shopping, on the other hand, combines entertainment and real-time interaction, providing a dynamic platform for showcasing products and encouraging immediate purchases. These innovations not only enhance customer engagement but also provide valuable data for businesses to refine their strategies and deliver superior shopping experiences.
The e-commerce sector is evolving rapidly, and businesses that effectively manage operational challenges and implement innovative strategies are best positioned for long-term success.
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.
A.I. (artificial intelligence) platforms are popping up all the time, and many of them can and should be used to help grow your brand, increase your sales and decrease your marketing costs.In this presentation:We will review some of the best AI platforms that are available for you to use.We will interact with some of the platforms in real-time, so attendees can see how they work.We will also look at some current brands that are using AI to help them create marketing messages, saving them time and money in the process. Lastly, we will discuss the pros and cons of using AI in marketing & branding and have a lively conversation that includes comments from the audience.
Key Takeaways:
Attendees will learn about LLM platforms, like ChatGPT, and how they work, with preset examples and real time interactions with the platform. Attendees will learn about other AI platforms that are creating graphic design elements at the push of a button...pre-set examples and real-time interactions.Attendees will discuss the pros & cons of AI in marketing + branding and share their perspectives with one another. Attendees will learn about the cost savings and the time savings associated with using AI, should they choose to.
When most people in the industry talk about online or digital reputation management, what they're really saying is Google search and PPC. And it's usually reactive, left dealing with the aftermath of negative information published somewhere online. That's outdated. It leaves executives, organizations and other high-profile individuals at a high risk of a digital reputation attack that spans channels and tactics. But the tools needed to safeguard against an attack are more cybersecurity-oriented than most marketing and communications professionals can manage. Business leaders Leaders grasp the importance; 83% of executives place reputation in their top five areas of risk, yet only 23% are confident in their ability to address it. To succeed in 2024 and beyond, you need to turn online reputation on its axis and think like an attacker.\
Key Takeaways:
- New framework for examining and safeguarding an online reputation
- Tools and techniques to keep you a step ahead
- Practical examples that demonstrate when to act, how to act and how to recover
10 Video Ideas Any Business Can Make RIGHT NOW!
You'll never draw a blank again on what kind of video to make for your business. Go beyond the basic categories and truly reimagine a brand new advanced way to brainstorm video content creation. During this masterclass you'll be challenged to think creatively and outside of the box and view your videos through lenses you may have never thought of previously. It's guaranteed that you'll leave with more than 10 video ideas, but I like to under-promise and over-deliver. Don't miss this session.
Key Takeaways:
How to use the Video Matrix
How to use additional "Lenses"
Where to source original video ideas
Top 3 Ways to Align Sales and Marketing Teams for Rapid GrowthDemandbase
In this session, Demandbase’s Stephanie Quinn, Sr. Director of Integrated and Digital Marketing, Devin Rosenberg, Director of Sales, and Kevin Rooney, Senior Director of Sales Development will share how sales and marketing shapes their day-to-day and what key areas are needed for true alignment.
2. أهال وسهال
Bonjour
أهال وسهال
Bienvenido
欢迎
1
Welcome
欢迎
Going global while staying local
Businesses need to be able to combine globalised product
offerings, with a localised E-commerce experience - through
local language, payment options, and marketing offerings.
3. Going global, yet staying local
Sound like a paradox?
Actually it’s the key to your business being successful globally. Emerging
markets are expected to experience huge growth in online spending.
Impressively, in 2012 Chinese shoppers spent $213 billion online and
are predicted to have outspent the US last year.
In China, people are hungry for foreign goods. However, 60% is still
being bought through domestic ecommerce platforms. While foreign
goods are highly in demand, consumers still prefer a localised shopping
experience.
Source: Wired (2013)
4. “Asia will become the
biggest contributor to B2C
E-commerce, predicted to
spend $502 billion in 2014 nearly a third of total spend
worldwide.”
Source: eMarketer (2013)
5. What can you do?
Adapting your marketing campaigns, site language and
even preferred payment methods for local needs could
give you the edge you need to be successful in the biggest
growing Ecommerce markets of 2014.
6. 2
Mobile payments
become easier
In 2014, we’ll be closer to hassle-free payments than ever. Settle your
bill at a busy restaurant without the need to desperately eyeball every
waiter, Paypal allows you to do all this within a neatly packaged app.
7. Mobile payments become easier
But it’s not just mobile payments for dinner bills.
Mobile apps like Hailo or Uber allow you order a taxi, track their location
on a map, and then pay automatically through a card which is linked to
the app. Similarly, you can book & pay for a room through Airbnb on your
phone. Even buying your lunch becomes a breeze as you avoid rush-hour
queues by pre-ordering and paying through your phone.
In the last year alone, mobile payments totalled $235.4 billion
worldwide. And it’s not slowing down yet, as Gartner predicts a further
38% increase to $325 billion in mobile payments for 2014.
Source: Hailo (2014), Gartner (2013)
8. “In the UK, mobile will
account for approximately
24% of retail ecommerce
sales this year.”
Source: eMarketer (2013)
9. What can you do?
Making your business mobile payment friendly is the first
step. Next steps include integrating with 3rd-party apps like
Paypal, and making sure your website renders well on phones
and other new devices – perhaps even smart watches.
10. 3
Utilising multichannel selling
As the shopping experience becomes
more fragmented, it’s critical for
businesses to adapt. Online retailing is
about multichannel selling – individual
websites, public marketplaces and
shopping-comparison websites.
11. Utilising multichannel selling
Similarly to when a physical retailer will open new locations in order to
increase their revenue, an online retailer can sell their products across
multiple channels online.
The greatest advantage of multichannel selling is ultimately it levels the
playing field for small retailers. Instead of the customer going directly to the
biggest retailer, small businesses can now reach the customer directly
through a search engine, comparison site, or an online marketplace such as
eBay. Even Tesco, the 2nd largest retailer in the world uses eBay UK as a
sales channel!
Did you know 39% of units sold on Amazon in Q4 of 2012 were by 3rd
party merchants, not Amazon?
Source: PracticalEcommerce (Jan 2014), smartinsights.com (2013)
12. “Amazon sold over 1 billion items
(yes, a Billion) for the first time in
Q4 of 2012. That was 126 items
sold per second. 7,548 items sold
a minute, 452,899 an hour or 10.8
million items sold a day.”
Source: smartinsights.com (2013)
13. What can you do?
Think of alternative places to additionally sell your products. eBay and
Amazon Marketplace are popular online channels that retailers choose to sell
their products, but 2014 is all about optimising your options. Using
integration tools such as ChannelAdvisor, you can manage and automate
your product submissions and order processing.
14. 4
Multi-device redefines point-of-sale
89% of customers said it’s important for retailers to allow
them to shop in the way that is most convenient for them.
*Survey of 750 consumers in the US
Source: Accenture (2013)
15. Multi-device redefines point-of-sale
Tablets have helped redefine point of sale - in the US over their annual
‘mega-shopping’ weekend, 32% of E-commerce traffic came from
tablet devices. With tablets driving twice as many transactions as mobile
devices, which remains the favourite for browsing, it’s critical to create a
seamless shopping experience across multiple channels.
In fact, 49% of consumers feel that integrating in-store, online and mobile
channels is the best thing retailers can do this year.
Source: IBM (2013), Accenture (2013), BusinessNewsDaily (Jan 2014)
17. What can you do?
Use data and analytics to understand how consumers use
each shopping channel for which purpose. For example,
optimising your mobile site for browsing can strengthen
your customer’s retail experience while on the go.
18. 5
Data + Analytics
Big data has been a buzzword for a while too long now. However, 2014
looks to prove that real value can be generated from smart use of analytics.
19. Data + Analytics
Data analysis is no longer just about segmenting email lists.
James Gagliardi (Digital River), believes that companies will be able to
analyse data to create useful consumer insights. If fashion retailers can use
data to suggest products based on existing purchases, they can help the
customer build a complimentary and customised wardrobe.
Netflix has already been using data analytics for this type of customisation
for a while. The biggest change will be that Big Data will become part of
their core business practise for small retailers.
42% of small businesses which participated in the ShopKeep POS survey,
say they are using analytics to make smarter, immediate business decisions.
Source: Wired (2013)
20. “Cloud computing has lowered the
costs, and barriers to entry, of all
sorts of technology which is
particularly exciting for smaller
businesses who can now compete
with the bigger players.”
Source: Econsultancy (2013)
21. What can you do?
In 2014, you’ll be using data to acquire more customers, up-sell to your
existing customers and retain them for longer. It’s not just your business
which will be getting smarter with analytics in 2014, but the under-lying
tools themselves. Analytics and marketing software will be smarter and
quicker at producing useful insights.
Source: Wired (2013)
22. 6
Shopping gets social
Customers expect a more multifaceted
relationship with retailers – social media is
not just for shopping, but also for retailers
to post high-quality content.
*Survey of 750 consumers in the US
Source: Accenture (2013)
23. Shopping gets social
“The idea of content marketing is to attract and retain customers by creating
and curating relevant and valuable content,” according to the Content
Marketing Institute.
This definition gets right at the heart of ecommerce marketing in 2014. Some
experts predict that online shoppers will become more fickle in 2014. One
possible way to counteract such an unfortunate situation is to be more than
just a shop, and to provide useful or entertaining content that will keep
shoppers coming back.
Mr. Porter, an online retailer of men’s apparel, is a great example of content
marketing in action. Its online publication, The Journal, always has interesting
and relevant content. Similarly, American Apparel’s not-safe-for-work product
slide shows and provocative Tumblr page entertain and engage shoppers,
creating lasting customer relationships that generate repeat sales.
Source: Wired (2013), ParctialEcommerce (2013)
24. “Companies that view ecommerce strictly as a
website-driven channel will
struggle to compete in 2014
and beyond.”
Source: Wired (2013)
25. What can you do?
Use analytics to understand the ROI on your social activity and double
down on the channels with the highest conversion. Understand why
other channels aren’t converting as highly.
Source: Wired (2014)
26. 7
Delivery 2.0
Services like Shutl and
Amazon Prime have
pioneered same day
delivery. In 2014,
expect this to
become the norm.
27. Delivery 2.0
Amazon Prime registered 1 million new customers in December 2013.
There are now 20 million Amazon users who are eligible to get next day
or two day shipping. In addition, Amazon Prime users spent 53% more
per year than those who were not signed up.
Despite a recent price hike to Amazon Prime in the US, the immediacy of
offline shopping is reaching Ecommerce. Being so crucial to the
consumer experience, we expect to see huge growth in fulfilment
services, such as Fulfilment by Amazon (FBA), to enable smaller retailers
to take advantage of one of the most sophisticated logistics services in
the world.
Source: Business Insider (Jan 2014), VentureBeat (Jan 2014)
28. “72% of retailers offered
next-day delivery, compared
to 68% last year (2013)”
Source: Micros Multi-Channel Retail Delivery Report (2013)
29. What can you do?
Evaluate the importance of delivery times to your customers and
consider outsourcing fulfilment. There have been reported downsides to
using FBA, so carefully consider your options.
Source: Wired (2014)
30. You’ve been viewing
7 Ecommerce Trends in 2014
by
Pohlin Lau (@PohlinLau) + GoSquared