e-commerce scope,challenges,opportunities in India

1. E-Commerce in India
By- Kishneet Singh
UID -16MBA 1392

2. E-commerce stands for electronic commerce. E-commerce provides
multiple benefits to the consumers in form of availability of goods at
lower cost, wider choice and saves time. E commerce involves
conducting business using modern communication instruments:
telephone, fax, e-payment, money transfer systems, e-data interchange
and the Internet.
Electronic Business is more than just buying and selling products online.
It also includes the entire online process of developing, marketing,
selling, delivering, servicing and paying for products and services.
Meaning

3. Ecommerce Is Here To Stay! “Future”:-
Inspite of few challenges, still E-Commerce is booming
day by day and sooner will become the drastic demand
of the users.
•Social Media: Majority of online buying decisions are made
on Social Media. Social network like Facebook, LinkedIn,
Twitter, Google+, Pinterest etc have become a medium for
easy log-in and purchase. Moreover, the clients can stay
updated via the posts published on this media. Further, the
advertising & promotions on these social sites has increased
the chances of success of generating transactions to many
folds.

4. •Drone Delivery: Companies have been working their way around to
innovate the delivery process to shorten human effort as well as time.
The answer to these problems is Delivery by Drones. DGCA is now fast
tracking the process of issuing guidelines for the use of drones for civil
purposes in India. If everything goes as per the plan, then India might
become the first country in the world to allow the use of drones for
civil purposes.
•App only Approach: Statistics suggest the future of internet lies in
mobiles. Experts say more than 580 million people in India will use the
Internet by 2018, and 70-80% of them will access the Web on mobile
phones. This will cause all major players to switch to app only model.
About two-thirds of its online traffic of Flipkart comes from users in
small cities and towns. Flipkart’s app-only approach assumes larger
significance in these places where most people don’t own desktop
computers and have limited access to broadband.

5. •Google’s Buy Now Button: Google is reportedly working on its own
“Buy Now” style button that would allow e-shoppers search for
products on Google and purchase them with a single click, right through
Google’s own search results page. The button will be displayed near
sponsored search results beneath a “Shop on Google” heading at the
top of the page. When users click on the Google’s “Buy Now” button,
they will be re-directed to another Google page that will allow them to
choose specific item details, such as color and size, and then select a
shipping route. Google would then pass on order information, including
the customer’s name and shipping address, to the retailer.

7. The major opportunities that e-commerce can bring to the suppliers
are:
 It minimizes inventory cost: E-commerce venture need not maintain
huge inventories or expensive retail showrooms.
 It can improve customer services: It has been found that providing
both customer and after-sale services account for up to 10 per cent of
the operating costs. .
 It helps business globalize: E-commerce by minimizing costs
enables companies’ especially small ones to make information on its
products and services available to all the potential customers spread
over worldwide.

8. The major opportunities that e-commerce can bring to the customer
are:
 User friendly: - The best thing about e-commerce is its buying
options that are quick convenient and user friendly with the ability to
transfer funds online.
 Eliminate Travel Cost: - Now, customers do not have to travel long
distance. With few mouse clicks, customers can make their purchase.
 Availability: - Consumers can purchase almost anything online 24*7
a day and get ultimate shopping experiences.

11. E-BUSINESS CHALLENGES ON THE SIDE OF MARKETERS ARE
The developing countries face a number challenges in utilizing the benefits
in raising incomes and trade flows in the area of e-commerce. A range of
technical, legal and international governance considerations need to be
addressed.
 Personalization: - It can be the single most important challenge for
suppliers when it comes to e-commerce and its competition its
competition with retail stores. Retail stores have facility of personal
touch which is difficult to replace with selling online.
 Shipping Challenges: - Issues related to lack of supply chain integration,
delay in delivery and lack of proper courier services in some areas make
customers frustrated.
 Currency Challenge: - Different countries have different import and
export specifications. Issues related to credit card limits and currency
exchange rates. This hinders smoothness in e-commerce shopping..

12. Challenges faced by Consumer
Refund: - If the quality, size, color of acquired product does not match
with the expected product then arise a situation of product return. But the
refund for such situation usually takes a long time.
Trust: - Consumers are seriously concerned about a number of
dimensions of trust. These concerns are discussed, and can be
analyzed into the following categories:
 Goods and services offered and acquired; and
 Assurances that refund is available for unsatisfactory goods
and services;
 Trust in the privacy of personal data arising from electronic
transactions.
Privacy :- As far as the privacy of personal data is concerned, many
people are concerned about the trails that they leave behind them in
cyberspace, and by the use of models of their behavior using the
techniques of the digital persona, of data matching and of profiling.

13. 1.India has an Internet user base of about 384 million as of June 2016.
2.India is the third largest internet user base in world.
3.E-ccommerce is growing much faster, adding around 6 million new
entrants every month.
4.In India, cash on delivery is the most preferred payment method,
accumulating 75% of the e-retail activities.
5.As of first Quarter, 2016, seven Indian e-commerce companies have
managed to achieve billion-dollar valuation Viz. Flipkart, Snapdeal,
InMobi, Quikr, Amazon India, OlaCabs, and Paytm.
Do you know !!!

14. Snapdeal Unbox Sale
•iOS users trumped Android again when it came to
Furniture shopping during the Snapdeal Unbox Diwali Sale.
•Buyers for tools and hardware preferred Snapdeal over
Amazon and Flipkart, spending a total of around 8.93 Lacs
on it.
•Musical instruments worth Rs. 4.17 Lacs were shopped by
desktop users on the Snapdeal Unbox Sale.

15. Amazon Great Indian Festival
•Gamers and tech enthusiasts preferred Amazon when it came to
buying video games and computers over Snapdeal and Flipkart,
spending a total of around 14.8 Lacs on it.
•iOS shoppers trumped Android counterparts when it came to
shopping for baby products.

16. Flipkart Big Billion Days
•Televisions were one of the most purchased products, with
consumers spending a total of Rs. 1.96 Cr. on new sets.
•Samsung trumped Xiaomi and Motorola to the first spot as
consumers most preferred smart phone brand.
•Android consumers out-shopped their iOS counterparts in
camera, spending a total of Rs. 33.63 Lacs

17. Thank you