Learn the SEO Basic Terms now!

1. SEO
Search Engine Optimization

2. WHAT IS SEARCH ENGINE
OPTIMIZATION
 Search Engine Optimization is the process of
optimizing Web Pages or complete web sites to
improve the quality of traffic to a website from
Search Engines like Google, Yahoo, Msn and
many more.
 It can also be considered as Web Marketing or
Web Promotion in generic terms

3. THERE ARE TWO TYPES OF RESULTS IN SEARCH ENGINE
 Sponsored Results
Getting your business prominent placement in
Search Results by paying the Search Engine.
 Organic Results
Search Engines are not paid for organic Search
Traffic. SEO techniques help in getting results on
Search Engine.

4. SEO PROCESS
 Crawler/ Spider/Bot
 Crawler reads the web pages, indexes it and
moves to other links on the web page.
 Links – www.dead-links.com for broken links

5. PAGE RANK
 Named after Larry Page
 The patents are with Stanford University
 Depends on two things
5. No of incoming links/BackLinks
6. Quality Of Links
o Google Ranks pages from 0 to 10 , 10 being the
best. 10 rank pages right now are google.com,
orkut, india.gov.in.

6. HOW TO INCREASE PAGE RANK
 More Back Links
 Quality of BackLinks ( Page rank 10 Back Links)
 Monster Backlinks
 Update web pages frequently
 Add pages whenever possible
 Update the content frequently
 No broken links
 Not too many banners
 No spelling mistakes

7. HOW PR DECREASES
 Bad Content
 Spam Domains like poker, casino, Porn
 No SEO Black Hat Techniques

8. GOOGLE SANDBOX
 It is the probation period ( 1 to 6 months from
launching the website ) to get rank for the page
 Google has done this because there are unethical
practices going on in the market like Black Hat
SEO techniques, buying of links in bulk, etc

9. SWOT ANALYSIS
 Strength
 Weaknesses
 Opportunity
 Threats

10. Strengths
 Content Unique
 Good Design ( Look and Feel )
 Navigability
 Performance ( Fast Loading Time )
 Compatible ( with browsers )
 Message very clear
 Security ( Financial Transactions )
 No Virus Attack
 No Broken Links
 Technology
 Features like Live Chat

11. WEAKNESS
 Too many Banners
 No Banners so it’s a positive point.
 Misspelled words
 No such mistakes.
 Distractions (Moving Graphics)
 It’s decent site with no heavy graphic work.
 Links should change when mouse over them
 Yes mouse over is working i.e. there is a change in icon when the
links are clicked.
 Website Security especially of a financial website
 It’s a simple site so not much security is needed. Probably once
the site gets content of nearly 20 pages then encryption or https
option could be a good choice.

12. OPPORTUNITIES
 Too many Banners
 Technology
 Social Patterns
 Multiple websites for multiple domains
 For training a separate domain could be utilized with a separate
domain for successfully completed projects.
 Strategize
 Broadening business
 Targeting new markets
 Schools or Institutions could be targeted.

13. THREATS
 Competition
 Competition from similar service provider could be a big
challenge.
 Technology
 Free search engine listings *
 New policies
 Shift in consumer tastes

14. SWOT ANALYSIS
 Strength
 Weaknesses
 Opportunity
 Threats

15. DIRECTORIES
 Dmoz is the most trusted directory
 Directories -- > Manually Submission
 Search Engine -- > No Human Intervention

16. HOW TO GET KEYWORDS
 Categories of your website
 Target audience ( Corporate, Student, Business)
 Target location (Mumbai, Maharashtra, India)
 Products/Services Offered
 Pricing
 Brand
 Kind of language they speak
 B2B/B2C

17.  Websitegrader.com
 Seochat.com
 Adwords Keyword tool
 Tools.seobook.com
 Ranks.nl
 traver