1.
Basic SEO
Chak Saray / 30 June 2017

2.
Agenda
● What & Why SEO?
● SERP
● Ranking Factors
● References
● Tools & Video Demo
● Q&A

3.
What is SEO?
It is the technique of getting traffic
for ‘Free’ and ‘Organic’.

4.
Why Should You Care?
- Increase traffic (get higher
ranking)
- Generate leads
- Boost sales

5.
SERP
Search Engine Result Page:
- CCP
- SEO

6.
SERP
SEO result element:
- Title
- URL
- Description

7.
Ranking & Factors
- Content
- Technical
- Link

8.
Ranking Factors
Content:
- Fresh
- Original
- Keyword used
- Relevance/In demand
- Grammarly
SEO
The power of - Fresh, Original Content

9.
Ranking Factors
Technical:
- Title tags
- Meta Description
- Anchor text in links
- Keywords used in texts
- Internal and external links
- H1, H2, H3…
- Alt Tags
- Domain name
- Sitemap
- Responsive
- Website Pages accessibility

10.
Ranking Factors
Technical:
H1 ⇒ Very very important keyword
H2 ⇒ Very important keyword
H3 ⇒ important keyword

11.
Ranking Factors
Link Building:
Internal Link Internal Link

12.
Ranking Factors

13.
Ranking Factors
Social sharing:
- Share
- Like
- Comment
- Mention
- Following
- Link

14.
References
- Moz https://moz.com/learn/seo/what-is-seo
- Wikipedia: https://en.wikipedia.org/wiki/Search_engine_optimization
- https://www.whatisseo.com/

15.
Some Tools

16.
VIDEO

17.
Thanks You!!!